On November 8, 1989, after several years of research and development and careful planning, the luxury brand Infiniti of Nissan Motor Company was launched in North America for the first time. The models on the market include the high-performance luxury sedan Infiniti Q45 and the luxury coupe full of control pleasure. Infiniti M30.
Within a few years, with unique avant-garde design, outstanding product performance and considerate customer service, Infiniti has quickly become one of the most important brands in the North American luxury car market, with two-door sports cars, sedans, off-road vehicles and SUVs, etc. Full range of models. By 2005, Infiniti's cumulative sales in the United States had exceeded 1 million. All Infiniti products are sold and serviced through a unified standard dealer network, providing consumers with the extraordinary enjoyment of top modern luxury cars.
While achieving success in the North American market, Nissan Motor Corporation introduced a three-year "Nissan Value-Added Plan" in 2005, taking the global promotion of Infiniti as one of the important strategic measures, and focusing on the Middle East, South Korea, Russia, China and Ukraine are designated as key target markets for global expansion. In July 2005, South Korea’s first Infiniti dealership officially opened; In April 2006, Infiniti announced a timetable for entering Europe; In August 2006, Infiniti products were unveiled at the Moscow Motor Show. Become a wonderful start to enter the Russian market.
At present, Infiniti's development in the Chinese market is also proceeding step by step. According to the plan, Infiniti (Infiniti) will be listed on the Chinese market next summer. The recruitment of distributors has been carried out in major cities across the country since the end of 2005. On July 19, 2006, the signing ceremony of the distributor's letter of intent was held in Beijing, laying a solid foundation for the establishment of a sales network. Within this year, Infiniti will also conduct a series of activities in China to further explain the unique concept of Infiniti to Chinese consumers. In the near future, Chinese consumers will have the opportunity to personally experience the excellent products and attentive service brought by Infiniti.
The meaning of the Infiniti logo
The oval sign of Infiniti represents an infinitely extending road. The elliptic curve represents infinite expansion and also symbolizes the "world"; the two straight lines represent the road to the peak, symbolizing endless development. Infiniti's logo and name symbolize an endless pursuit of Infiniti people, that is, to create a truly luxury car user experience with global competitiveness and the highest customer satisfaction.
Infiniti (Infiniti) Memorabilia
In August 2006, the Infiniti brand was unveiled at the Moscow International Motor Show and officially entered Russia. At the same time, it was announced that the new European headquarters will be located in Laurie, Switzerland.
In April 2006, Mr. Ghosn announced the timetable for Infiniti to enter Europe.
In January 2006, the Infiniti concept sports car was unveiled at the North American International Auto Show in Detroit.
In July 2005, the first Infiniti dealership opened in South Korea.
In April 2005, Nissan produced a three-year value-added plan to promote the Infiniti brand globally.
In January 2005, Infiniti's cumulative sales in the United States exceeded 1 million.
In December 2004, Infiniti (Infiniti) was launched on the GCC market.
In May 2004, Infiniti (Infiniti) announced its plan to go public in South Korea.
In November 2003, Infiniti's annual sales exceeded 100,000 for the first time.
In July 2003, according to the Customer Service Index (CSI) survey conducted by the American JD Power and Associates survey company in 2003, Infiniti ranked first in the customer satisfaction rankings for the third time.
In December 1999, the cumulative sales of Infiniti exceeded 500,000 vehicles.
In July 1996, JD Power and Associates announced that Infiniti ranked first in the "Customer Satisfaction" survey.
In May 1995, JD Power and Associates announced that Infiniti was listed on the “Best Car Series in the Initial Quality Survey” list.
In November 1994, Infiniti celebrated its fifth birthday. In the first five years of its launch, sales exceeded 200,000 units.
In the Sales Satisfaction Index (SSI) survey conducted by JD Power and Associates in November 1993, Infiniti was awarded the title of "Overall Best Car Series".
In July 1992, JD Power and Associates announced that Infiniti ranked first in the "initial quality survey".
In July 1991, JD Power and Associates announced that Infiniti ranked first in the "Customer Satisfaction" survey.
On November 8, 1989, Infiniti opened 51 dealerships for the first time in North America, selling two models.
In July 1987, "Infiniti (Infiniti)" was selected as the name of the new department.
In November 1985, Nissan established the "Horizon Working Group" to study the opportunities in the luxury car market in North America.
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