Cadillac has always been recognized as a luxury car model that fully interprets the American spirit and leadership style. The dignity, stability, heroism and power of its passengers have made Cadillac a symbol of emphasizing power. It has always been a symbol of politicians and Chinese leaders. It is one of the first choice cars for families to enter and exit important places.
Cadillac has integrated the essence of a century of history and the wisdom of generations of designers to become a leading brand in the automotive industry.
The history of Cadillac can be traced back to 1902. At that time, Detroit Motor Company was reorganized and renamed Cadillac Motor Company. When the company was founded, the name "Cadillac" was chosen to pay tribute to the French royal nobleman and explorer Le Sieur Antoine de la Nothe Cadillac, because he founded Detroit in 1701. The establishment of Cadillac opened a new chapter for the development of the world's transportation industry.
Cadillac's famous Corolla shield badge symbolizes its leading position in the automotive industry. This profound and exquisite logo is also a symbol of the Cadillac family as a royal nobility, and at the same time shows the courage and honor of the ancestors of the founder of Detroit. The Corolla badge is taken from the badge used by Mr. Cadillac. Although the Cadillac badge was not registered as a trademark until 1906. But it has been used since September 1902. Early badges were designed with merlettes slanted to the left, a wreath of tulip buds extending upwards from both sides, converging at the crown at the top. From 1916 to 1918, the Cadillac logo was the tulip bud on the original registered trademark and a crown with nine pearls. The jewels in the crown later turned into seven and were designed on the shield. This design has been in use since 1925. In 1933, in order to be more perfectly combined with Cadillac's water-like models, the designer let the logo grow long wings. After the war, Cadillac launched a new car logo, which included a basic "V" and a corolla design. The 1947 car logo combined the "V" with the corolla for the first time. Starting from the 1956 model, the Cadillac logo gradually became longer, lower and wider. By 1960, the Cadillac model had the widest standard.
In the new century, Cadillac has recently carried out a series of drastic innovations, including the redesign of the Cadillac Corolla Shield logo. The newly designed car logo contains bold and sharp edges and corners, reflecting Cadillac's future design philosophy. The new corolla retains the existing color combination-golden and pure black, symbolizing wisdom and wealth; red, symbolizing action and courage; silver white, representing purity, kindness, virtue and wealth; blue, representing chivalry like chivalry the spirit of. The car logo uses platinum as the background color. This is the first major innovation in car logos in 27 years, and it is also one of Cadillac's 30 innovative designs in 97 years.
Henry Leland, the founder of Cadillac, is a manufacturer in England. He attaches great importance to machining accuracy, manufacturing quality and interchangeability of parts, and believes that this is the key to rapidly increasing production and expanding the scale of automobile development. Under the guidance of this very novel idea at the time, by 1906 Cadillac's factory in Detroit had become the world's largest, most complete and best-equipped car factory at that time, and produced the best cars. Cadillac joined General Motors in 1909. Since then, Cadillac has paid more attention to luxury and comfort when designing cars. To this day, Cadillac still maintains this tradition and is world-renowned for producing luxury cars.
Cadillac sedan has many unforgettable unique designs and technological innovations in its century-old history, which makes it enduring in the high-end luxury car market. Today's Cadillac, based on the historical accumulation of superb technology for a hundred years, has further integrated General Motors' innovative development concept, and under the theme of "Art and Science", it shows the leading style of the future. The spirit of innovation runs through the entire history of Cadillac's 100-year development.
Over the past century, Cadillac's major breakthroughs in technology and craftsmanship have had a huge and far-reaching impact on the automotive industry.
In 1908, Cadillac became the first American car company to win the Royal Automobile Club (RAC) Dewar Trophy award in London due to the first realization of the production of standard parts, and gained the reputation of "world standard".
In 1912, Cadillac became the first company to equip cars with electronic starting, lighting and ignition devices. Because of this achievement, the Royal Automobile Club of London awarded Cadillac the Dewar Medal for the second time and permanently awarded Cadillac the honorary title of "World Standard". Cadillac is the first and only company to be awarded the title by the Royal Automobile Club.
At the end of 1949, Cadillac produced the millionth Cadillac car, and in the same year developed a historic high compression ratio, overhead valve, light, modern V8 engine.
In 1954, Cadillac became the first automobile manufacturer to make power steering a standard configuration for all models.
In 1964, Cadillac first developed the automobile heating and cooling air-conditioning system.
In 1974, Cadillac first equipped front airbags on all models.
In 1975, Cadillac became the first American car manufacturer to use an electronic fuel injection system.
In 1987, Cadillac Allante became the first American car to enter the ultra-luxury car market. Cadillac Allante made a foray into the ultra-luxury car segment, which has been dominated by European cars.
In 1990, Cadillac President John O. Grettenberger was awarded the Baldrige Medal by President George Bush in Washington. This medal has attracted the attention of the whole United States to improve the overall quality management, and has promoted the significant improvement of the product quality of American companies. After Clinton and George Bush became presidents in 1993 and 2001, Cadillac inherited the tradition of the White House and became their special car.
In the past ten years, Cadillac's pace of innovation has gone faster.
Cadillac developed a 4.6-liter, 32-valve V8 Polaris engine in 1992, which later developed into the famous "Polaris" system. Subsequently, the "Polaris" system has been further developed, for the first time using a road-sensing suspension system (RSS) and a speed-sensing power steering system.
In 1997, the revolutionary OnStar vehicle information system became an optional equipment for all front-wheel drive Cadillac models in the United States. The newly developed StabiliTrak stability control system also greatly improves the safety of Cadillac cars in turning and emergency situations. In the 2000 new model, Cadillac also applied an ultrasonic reversing reminder device.
For hundreds of years, Cadillac has been synonymous with prestige, dignity and luxury, and it also represents forge ahead and technological innovation. Cadillac, which has entered the new century, integrates the essence of high-tech and modern design, making the new generation of successful people show their current charm. On the eve of the 100th Anniversary in 2002, Cadillac promised to continue to uphold its luxury and noble tradition, fully interpret its "art and science" theme, and create models with outstanding feelings, extraordinary performance, safety and comfort, and innovative technologies.
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