SAAB is also translated as "Saber". Its trademark is in two overlapping circles with the word "SAAB" at the top and Scania "SCANIA" at the bottom, indicating that the SAAB company is owned by The two companies "SAAB" and "SCANIA" were formed by the union; in the middle is the head of a lion wearing a crown. Since Sweden is an imperial country, the crown symbolizes dignity and authority and supremacy; the lion is a symbol of power and strength admired by Europeans. In this way, it is a metaphor for the nobility and brilliance of the car.
Saab was founded in 1901 and merged with Scania in 1968. In 1991, it became the production base of GM in Europe for luxury cars. In 1995, it was divided into two independent car companies, "SAAB" and "SCANIA".
Saab (originally called Svenska Aeroplan Aktiebolaget, the Swedish Aircraft Company) was originally a military aircraft manufacturing company. Later, the Swedish Aircraft Co., Ltd. merged with Scania, which only produces trucks, and became a comprehensive group company that produces cars, trucks, airplanes, computers and other products. After the Second World War, orders for military aircraft decreased, and Saab decided to start producing cars, and applied its aircraft manufacturing technology and experience to car production. Therefore, Saab is quite different in the automotive industry. Taking advantage of the group's advantages, Saab has integrated truck and aircraft technology to produce Saab cars with racing performance.
When the car was first produced, the Saab car had a lightweight and sturdy structure similar to an airplane and an aerodynamic appearance. In June 1947, the Saab 92 prototype came out. The car is equipped with a two-stroke engine, front-wheel drive, safety body, and looks like the wings of an airplane. This model was designed and built by a group of aircraft engineers. Saab's unique design and manufacturing technology broke through the traditional model of the original automobile industry and promoted a series of innovations in the automobile industry.
A number of Saab's innovative technologies have become global industry standards. In today's many car engines, turbocharging technology is used, and the engine turbocharging technology is Saab's first. Saab is the first manufacturer to apply turbochargers derived from aviation technology to automobiles. The turbocharger equipped with the Saab series engine plays an important role in the power of the car, greatly improving the power and performance of the car engine, enabling the driver to fully experience the driving pleasure and the enjoyment of safe and fast overtaking. It keeps the power, maneuverability and accuracy of the car at its best at all times.
As we all know, the safety requirements of aircraft manufacturing technology are quite high. The Saab car, which is derived from aviation manufacturing technology, is also unparalleled in safety. The car made in Sweden is well-known in the world for its superior safety performance. Turbocharging not only represents the performance of the car, but also the safety of the car. The use of aviation turbocharging technology enables the engine of the Saab car to provide huge torque at low speeds, and generate full power within the engine speed range of 2000 to 3000 rpm during daily driving, ensuring rapid and safe overtaking.
The design of the Saab sedan adopts a safety body, a reinforced beam is also installed on the inside of the door, and it is also equipped with a number of safety devices such as anti-lock brake system (ABS), traction control system (TCS), electronic brake force distribution (EBD), etc. These technologies and equipment ensure that the Saab car has excellent safety performance. Saab has been developing side impact protection for 25 years. The world's first active headrest (SAHR) that can reduce cervical spine injuries was also developed by Saab.
The Saab sedan is a rising star in the automotive industry. When the world auto market slipped in the 1970s, the Saab sedan entered the auto market with its aristocratic and gentleman style. Due to its reliable performance and fuel saving, not only did the sales volume not decline, but the reputation was greatly improved. In the late 1980s, the company encountered difficulties in its operations, but the launch of the 9000 series of cars, with its elegant and luxurious styling and the adoption of a number of new technologies, still dominated the world car market. With continued strong sales, Saab became a subsidiary of General Motors in 2000. With a comprehensive sales network, General Motors provides Saab with an opportunity to rapidly expand its distribution channels. During this period, Saab sales have also continued to grow, and it has now become an important part of the General Motors series of brands. Saab's unique style and outstanding performance have attracted a group of discerning users. In March 2002, Saab set its highest monthly sales record ever, with global sales exceeding 16,000 units.
Today, Saab is still one of the leading European premium car brands. Customers' recognition of the Saab brand stems from their appreciation of Saab's core brand values, that is, unique safety performance, design and aviation technology. Saab's reputation as a high-end European brand is also largely attributed to those sales and service networks all over the world. Through a complete customer system, Saab provides world-class standard services to global customers.
In 2000, General Motors completely acquired Saab Motors, and in August of that year, Saab's new icon was used. In the center of the icon is a red griffin with wings on the head of a mythical animal, with a golden crown on the head, and silver SAAB letters at the bottom of the circle, with a blue background. This animal represents alertness and agility in the myth of southern Sweden, which is in line with the complete unity of safety and power of the Saab car.
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