If three years in the morning, the reader sees "car"Mini-repair" will definitely be regarded as a clerical error. But nowadays, both insiders and ordinary car owners are accustomed to the concept of "car minor-repair". As the name suggests, "car minor-repair" is a repair to the car's small bumps. Among many brands, Little Thumb, the advocate of the concept of "car repair", has developed into a large chain organization with more than 200 stores in a short period of time, which is eye-catching.
Why is the market segment of "micro repair" able to rise so quickly? Lan Jianjun, one of the founders of "Little Thumb", believes that the probability of major failures of key components in automobile failures is very small, while minor trauma accidents occur frequently. The maintenance cycle of traditional repair shops is relatively long. Regardless of the size of the fault, it takes two or three days to pick up the car, which has caused a lot of inconvenience to consumers. For example, paint scratches, traditional methods require at least two or three days to repair. The “little thumb” car micro-repair adopts the internationally advanced auto body partial painting technology, which overcomes the problems of chromatic aberration, transition between new and old paint surfaces, easy peeling and slow drying. It can make the body paint as beautiful as ever in 2 or 3 hours, saving A lot of precious time.
At present, there are still no strong brands in the Chinese automotive aftermarket, and the current situation of industry services is still in a state of unevenness. There are both "high-quality and high-priced" professional 4S stores and "low-quality and low-priced" individual stores, and the most competitive business model It is undoubtedly a franchise model of "high quality and low price". However, the industry leader has not stopped. Recently, Little Thumb and its partners have launched the "Lifelong Quality Nationwide Warranty Plan" for the first time, which once again created a precedent in the automotive micro-repair industry.
The automobile micro-repair chain industry will gradually mature and becomeCar repairThe mainstream direction of the market. And to provide the majority of car owners with fast, cost-effective, international-level services.
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