Get it as a flagship, and unlock the experience of millions of full configurations in one step! Zhiji LS8 pre-sale starts at 259,800

The Zhiji LS8, which is pre-sold for RMB 259,800, poses a new problem for the RMB 300,000-class flagship SUV.

The pre-sale price lowered the threshold first. On March 26, 2026, Zhiji Auto announced that the LS8 has started pre-sales. The 52 Max+ version is priced at 259,800 yuan, and the 66 Ultra version is priced at 289,800 yuan. If you want a six-seat layout, you can upgrade by adding 20,000 yuan to the corresponding five-seat version. For families who are planning to buy a "big car" for around 300,000 yuan, this price combination directly pushes the choice range from "just enough" to "maximum configuration".

More importantly, this time it is not a low price for low configuration, but a package of high-end driving controls, smart hardware and comfortable configurations that were common in the past, forming a clear value difference. For users who have long been frustrated by the routine of "flagship size, entry-level configuration, and then relying on optional equipment", this pricing method is more like a reshuffle.

The Zhiji LS8, which is pre-sold for RMB 259,800, poses a new problem for the RMB 300,000-class flagship SUV.

The pre-sale price lowered the threshold first. On March 26, 2026, Zhiji Auto announced that the LS8 has started pre-sales. The 52 Max+ version is priced at 259,800 yuan, and the 66 Ultra version is priced at 289,800 yuan. If you want a six-seat layout, you can upgrade by adding 20,000 yuan to the corresponding five-seat version. For families who are planning to buy a "big car" for around 300,000 yuan, this price combination directly pushes the choice range from "just enough" to "maximum configuration".

More importantly, this time it is not a low price for low configuration, but a package of high-end driving controls, smart hardware and comfortable configurations that were common in the past, forming a clear value difference. For users who have long been frustrated by the routine of "flagship size, entry-level configuration, and then relying on optional equipment", this pricing method is more like a reshuffle.

The logic of delegating millions of levels of experience to less than 300,000

In the traditional logic of luxury brands, wired steering, higher-level driver assistance, and top-of-the-line comfort systems in the cabin often mean that the option list is getting longer and longer, and the budget is getting bigger and bigger. LS8's approach is more direct. It frontloads many high-cost experiences in the form of full series or equity, so that users do not have to choose between "buying a big car" and "wanting to experience".

In terms of hardware stack, the entire LS8 series includes digital chassis-related technologies, smart four-wheel steering, an 800V high-voltage platform, a brake-by-wire system and four-piston fixed calipers. It is also equipped with active noise reduction and assisted driving systems. At the same time, the cockpit screen specifications also include the main driver's central control and the passenger's entertainment screen in one step. For home users, the significance of these configurations is not to show off parameters, but to ensure the stability of daily experience, such as more linear braking, easier steering, quieter driving, and more worry-free long-distance driving.

Pre-sale rights also deserve careful accounting. The official benefits include upgrading Nvidia Thor chips, B&O audio, and 12.3L double-door refrigerators for 0 yuan, and supports the selection of multiple car colors and interior combinations for 0 yuan. The total value of the benefits is announced to be 81,200 yuan. There is also a luxury smart option package, which includes 520-line lidar, upgraded audio speakers, 4D mechanical massage seats for the driver, 21-inch rims, high-definition head-up color display, etc., with an original value of 47,000 yuan and a limited-time price of 9,800 yuan. The Ultra model also offers a limited-time option window of 10,000 yuan for full steering by wire, and a preferential option for intelligent floor heating.

Large space is not a slogan, but to solve the "embarrassment of big cars"

When families buy a flagship SUV, they are most afraid of two things: it is long but not spacious, and there are many seats but the third row cannot cope with them. LS8 focuses on the space structure and uses an ultra-wide cockpit structure. The car is more than 5 meters long, the wheelbase is 3060mm, the lateral space inside the car is more than 1.4 meters, and it is available in two orientations: a large five-seater and a true six-seater.

The large five-seater emphasizes the "real spaciousness" of the second row. The official information is that it can accommodate three adults with a height of 1.9 meters. At the same time, the headroom in the front row reaches 1100mm, and the target experience is closer to the sense of stretch of an MPV. The six-seater version focuses on the third row and supports switching to a "large four-seater" configuration. The second-row legroom can reach up to 1130mm, making the comfort more stable when traveling with many people.

Loading capacity has also been placed at the core of competition at the same level. The trunk can hold six 28-inch suitcases, bringing the total loading capacity of the vehicle to 47. The tailgate opening is close to 1 square meter, and it provides detailed storage designs such as second-row storage drawers. Extensions such as outdoor loading gimbals are also added, which is obviously closer to family weekend scenes such as camping and cycling.

Original perspective one: Whether a large car is easy to drive or not determines whether it will be used frequently.

After many families buy a "large-size flagship", the frequency of use decreases. The reason is not the power, but "tiring to drive and difficult to park." LS8 focuses on two things in terms of driving control: first, wire control and four-wheel steering reduce driving burden, and second, the chassis and braking system make the ride more stable and smooth.

LS8 is equipped with two-way 24° intelligent four-wheel steering and has a turning radius of 4.85 meters, which is smaller than the 5.2 meters of the Volkswagen Polo according to official comparison. For urban families, the value of this indicator is very intuitive. Three high-frequency pain points such as spiral garages in shopping malls, U-turns at congested intersections, and narrow parking in old neighborhoods often determine who in the family is willing to drive this car. Only by reducing "size anxiety" can large cars be driven from "driving only for long distances" to "driving every day".

At the same time, the digital chassis matches the front double wishbone and rear multi-link structure, and is equipped with closed air suspension and electronically controlled shock absorbers; the braking system uses Continental MK C2 brake-by-wire and is equipped with four-piston calipers. The official announcement is that the 2.5-ton body can stop 34.38 meters from 100 kilometers. For the elderly and children, if the comfort braking and preview control are done sufficiently delicately, they can significantly reduce the feeling of nodding and motion sickness. This kind of experience often determines family satisfaction more than zero.

The goal of intelligent systems is to save worry, not to show off skills

In terms of smart hardware, the core point of LS8 is the Thor chip and subsequent system upgrade space. Official information shows that Thor is based on the Blackwell GPU architecture, designed for Transformer and generative AI capabilities, and can support long-term iterations of the system. The sensing end is equipped with a 520-line ultra-visual range lidar, with a maximum sensing distance of 300 meters, and a "gaze function" to reduce the risk of blind spots.

In terms of assisted driving cooperation, LS8’s smart driving system is associated with Momenta, emphasizing continuity and availability in complex road conditions, such as through ETC, busy city traffic, and recognition of traffic command gestures. IM AD ZETA can also be upgraded in the future. Compared with the previous generation, the number of parameters has increased by 3 to 4 times, and the performance potential has increased by more than 20 times. The official stated that the measured safe driving range is 8.7 times that of human drivers, and mentioned that a safety protection framework will be constructed based on the ideas of European R155 and R156.

At the cockpit level, IM Ultra Agent 1.0 introduces the idea of ​​​​Alibaba Qianwen's large model, emphasizing the shift from "listening to instructions" to "understanding needs and proactive assistance." It can do trip planning, reservations and inquiries, and can be linked to chassis strategies, such as automatically switching to a softer driving posture and speed strategy when children are asleep, rain or snow road conditions, etc. prompt. For home users, the value of such capabilities, if stable, lies in reducing driver distraction costs rather than increasing the number of functions on the screen.

Original perspective two: Don’t just look at the configuration list when choosing a car, first write down the home usage scenarios

The "tangle" of the 300,000-class flagship SUV is essentially that there are too many demands and a limited budget. A more effective method is to first split the family scenes into three categories: daily commuting and pick-up, short-distance weekends and shopping loads, and long-distance and multi-person travel during holidays. A car that has no obvious shortcomings in these three categories is truly "all-around".

If your family is more concerned about the second-row width and trunk loading of the five-seater, the larger five-seater version is more suitable for high-frequency use; if three generations often live together or there are many people traveling together regularly, the value of the six-seater is often higher than the 20,000 yuan price difference, because it solves the problem of the ride structure rather than simply adding two more seats. At the same time, the higher the proportion of urban use, the more attention should be paid to the turning radius, parking experience and braking comfort, because these details will directly affect "whether you will be happy after buying it or not."

The LS8 is currently available for pre-sale and will be launched on April 16. Do you value more the second row and cargo capacity of a five-seater, or the ride structure and third-row practicality of a six-seater?