The new Avita 12 starts at 299,900 yuan. How to choose a more stable 300,000-class luxury car?
On March 20, the new Avita 12 started pre-sales at the Chongqing Financial Convention and Exhibition Center. The price starts from 299,900 yuan, covering 7 configurations, and the power supply is available in both pure electric and extended range routes. What is amplified along with the price is its ambition to put intelligent driving and vehicle chassis capabilities on the same table.
From the product information, the new Avita 12 makes Huawei Qiankun ADS 4.1 standard for all series, and also emphasizes that it is equipped with the world’s highest mass-produced 896-line lidar. For the 300,000-level market, this "all series available" strategy is very straightforward. It uses configuration thresholds to reduce users' hesitation in version selection and draw attention back to driving and safety itself.
The sales curve also supports this confidence. Public data shows that Avita's cumulative sales in 2025 will exceed 120,000 vehicles, and have exceeded 10,000 units in a single mon
The new Avita 12 starts at 299,900 yuan. How to choose a more stable 300,000-class luxury car?
On March 20, the new Avita 12 started pre-sales at the Chongqing Financial Convention and Exhibition Center. The price starts from 299,900 yuan, covering 7 configurations, and the power supply is available in both pure electric and extended range routes. What is amplified along with the price is its ambition to put intelligent driving and vehicle chassis capabilities on the same table.
From the product information, the new Avita 12 makes Huawei Qiankun ADS 4.1 standard for all series, and also emphasizes that it is equipped with the world’s highest mass-produced 896-line lidar. For the 300,000-level market, this "all series available" strategy is very straightforward. It uses configuration thresholds to reduce users' hesitation in version selection and draw attention back to driving and safety itself.
The sales curve also supports this confidence. Public data shows that Avita's cumulative sales in 2025 will exceed 120,000 vehicles, and have exceeded 10,000 units in a single month for 10 consecutive months. Looking back at the pace of approximately 20,000 vehicles in 2023, approximately 60,000 vehicles in 2024, and approximately 120,000 vehicles in 2025, its growth is more like thickening the basic base year by year, rather than relying on a single explosion.
After Huawei co-creates more, the highlights should not only be smart driving
The new Avita 12 is regarded as the first model of Huawei's Qiankun strategic cooperation 2.0, which means that the cooperation method has shifted from the past more "technology integration" model to a deeper joint development and collaborative definition. Wang Hui, Chairman of Avita, once mentioned on Weibo that he drove the new Avita 12 for a long-distance experience from Chongqing to Chengdu and gave positive feedback on the overall performance of the vehicle. He also singled out the experience improvement brought by the 896-line lidar.
But the deeper the cooperation, the more acute the questions from the outside world will be: When the same set of intelligent capabilities is gradually extended to more brands, what can Avita rely on to form a stable difference. For users, buying a car is not about buying a feature, but buying a set of experiences that are more worry-free, safer and more consistent during daily commuting and long-distance travel. In other words, smart driving is the entrance, but it cannot be everything.
Therefore, the key to the new Avita 12 is not "whether there is Huawei", but "what else can be delivered besides Huawei". If it can integrate intelligent driving experience, body control, energy consumption and comfort into the same standard, the brand recognition will be stronger.
Taihang Intelligent Control 2.0 launched on the 300,000-level vehicle and began to fight for chassis and safety redundancy
In addition to intelligence, the new Avita 12 brings Taihang Intelligent Control 2.0 to the forefront. The core includes Taihang distributed electric drive and electromagnetic shock absorption capabilities, and provides a set of indicators that are more extreme working conditions: the three-motor four-wheel drive version accelerates from 0 to 100 in 2.71 seconds, while emphasizing the performance of high-speed tire blowout stability control, emergency double lane shifting in snow and other scenarios.
The significance of such indicators is not only that the performance parameters are good-looking, but also to tell the market that the vehicle is prepared for control redundancy in the event of high dynamics, low adhesion, and sudden failures. For home users, what really affects long-term satisfaction is not the 0.3 seconds from zero to 0 to 100 seconds, but whether the car is "stable" when encountering emergencies, and whether it gives enough confidence in high-risk scenarios such as highways, rain and snow, and at night.
From a competitive perspective, the 300,000-class luxury sedan is entering the next stage after "stacked intelligence", which compares with the balance of vehicle engineering capabilities. Good smart driving is a bonus, but the traditional hard capabilities of chassis, braking, steering, body attitude control and energy consumption management are becoming the core variables that determine reputation again.
300,000-level powerful enemies are waiting for you. Pre-sales will only be available after the launch.
The starting point of 299,900 yuan puts the new Avita 12 into one of the most crowded tracks: Tesla Model 3, Jikrypton 001, NIO ET5, Xiaomi SU7, etc. are all forming strong competition in this range. Avita 12 has accumulated nearly 60,000 users since its launch in 2023, but compared with the size of some competing products, it is still "exquisite but not big". To increase the scale, the new Avita 12 needs to form a clearer memory point in the minds of users, and this memory point cannot be just a sentence of "wisdom and strength".
More realistic pressure comes from the operational level. The company has proposed to hit breakeven in the third or fourth quarter of 2025, but in the context of frequent price competition and continued increase in R&D investment, the market often uses a longer observation period to judge the ability to deliver. At the same time, Avita has submitted a prospectus to the Hong Kong Stock Exchange in November 2025, planning to become the "first share of new energy vehicles among state-owned enterprises", which also gives the performance of a single model a stronger "proven value".
Change is also accelerating. In October 2025, Avita completed the investment for 10% of the equity of Yinwang Company, paying a total of 11.5 billion yuan, and the relationship further moved from partners to interest binding. At the overseas level, Avita has entered more than 40 countries and regions around the world, with more than 80 overseas contacts, and the price of overseas models starts from 500,000 yuan; in the Thai market, Avita 11 has achieved leading sales of high-end electric vehicles. In terms of product planning, four Huawei joint venture models will be launched from 2026 to 2027, and the product matrix target will be expanded to 17 models by 2030. This means that brands will shift from single-point product competition to systematic delivery capability competition.
From the user's perspective, the most noteworthy thing during the pre-sale stage is not a slogan, but two signals after the launch: first, whether the configuration differences between different versions are restrained enough to make the main sales model a good choice; second, whether the post-delivery reputation can form a consistent evaluation in terms of comfort, energy consumption, chassis texture and intelligent driving stability. These will be answered quickly after it goes on sale on April 8.
In your opinion, when deciding on a 300,000-class luxury car, how would you rank the four items of intelligent driving, chassis safety, brand value preservation and energy replenishment convenience?
