By the way, Chery's QQ, a small car, has not been seen on the market for a while. It has been twelve years. Many people thought it had just disappeared.
Recently, it has returned to everyone's attention, and this return is not quiet. When it appeared, it was quite sensational and attracted the attention of many people.
Chery's boss, Mr. Yin Tongyue, said that he has a big idea in his mind, which is to make this small and cute QQ into China's own particularly iconic MINI car.
He hopes that this car, like MINI, can become a classic representative that everyone can think of when talking about small cars, with its own unique charm and market position.
Although many details of this brand new QQ have not been fully disclosed yet, everyone’s enthusiasm is really high. When we first started booking, it was what is commonly known as blind ordering. Although the specific configuration and price were not fully revealed, and even the appearance of the car was only a rough outline. But as
By the way, Chery's QQ, a small car, has not been seen on the market for a while. It has been twelve years. Many people thought it had just disappeared.
Recently, it has returned to everyone's attention, and this return is not quiet. When it appeared, it was quite sensational and attracted the attention of many people.
Chery's boss, Mr. Yin Tongyue, said that he has a big idea in his mind, which is to make this small and cute QQ into China's own particularly iconic MINI car.
He hopes that this car, like MINI, can become a classic representative that everyone can think of when talking about small cars, with its own unique charm and market position.
Although many details of this brand new QQ have not been fully disclosed yet, everyone’s enthusiasm is really high. When we first started booking, it was what is commonly known as blind ordering. Although the specific configuration and price were not fully revealed, and even the appearance of the car was only a rough outline. But as soon as the booking channel was opened, the number of orders exceeded 10,000 in just twenty minutes. This speed is really unexpected, and it shows how high everyone's expectations are for it. Many people rushed to place orders based on their trust in the name QQ and their past feelings.
Speaking of the previous QQ car, it was really important to Chery. When it first came out, it quickly became the first car in many people's homes due to its affordability, cute appearance and ease of driving. It can be seen in the streets and alleys.
At that time, QQ was indispensable to Chery's brand and development. It was their absolute main product, and it was also the memory of many people's youth and their first car. It can be said that it carried the car dream of a generation. QQ, which had been dormant for so long, was brought out again. Chery also had its own plans. This was not a whim, but a well-thought-out decision.
You see, Chery currently lacks a particularly capable star product in the compact car market. In other words, in the entry-level car segment, it does not yet have a particularly competitive model. Therefore, the return of QQ just fills this gap, giving consumers who like this kind of small car or need an affordable mobility scooter another good choice.
In this way, Chery's product line has become more comprehensive and can cover more consumers with different needs.
Moreover, Chery has set a big goal for itself, which is to strive to increase their total car sales to 3.2 million vehicles by 2026. This number cannot be achieved casually. It requires the joint efforts of many models. Each car must contribute its own strength.
And small cars like the QQ, which have a brand history, may be relatively affordable, and have a wide audience base, will definitely help Chery a lot in terms of sales. It is like an important chess piece in Chery's sprint towards its big goal. It has the task of helping Chery increase its overall sales and must contribute to the company's great performance.
Therefore, the resurrection of QQ not only awakens the feelings of old users, but also brings real sales tasks. It is an indispensable part of Chery's future development strategy.
