A reporter with ten years of experience said from the bottom of his heart: When buying a car, don’t look at the configuration. It’s enough to understand these four types of people.

Hey, man!

Do you think I, an old-nosed journalist like me, have gone a little too far with my "non-linear narrative"?

Especially when we talk about technology, the clues in our brains are like the bean juice from the old Beijing breakfast shop. They all get mixed up when mixed up.

Today I’m going to talk to you about how I’ve been working hard in science and technology news for the past ten years. How did I change from the silly little reporter back then to the guy who “doesn’t follow common sense” now?

Did you know?

When I first entered the industry, writing technology news was called "honest".

When someone releases a new product, I follow it and report it. What new features someone has, I tell them in detail.

But as I read on, I felt something was wrong. What’s the point of just listing the parameters of this thing?

It's like listening to someone recite a phone number and then forgetting it.

This technology needs to be a story, and it needs to touch people's hearts.

I remember one time, I was responsible for reporting on a smart home conference.

It was a lively place with all kinds of novelties, voice-controlled lights, automatic floor-cleaning robots, and a refrigerator that could chat with you.

A thought flashed through my mind at that time: Isn’t this just like Xiao Zhang in “I Love My Family” when I was a kid!

A refrigerator that can chat with you, isn’t that as exciting as “AI algorithms” and “Internet of Things”?

Therefore, I used a very big "hook" at the beginning of my report, cutting directly to the chatting refrigerator, comparing the magical feeling of "the future is here" with the home life of ordinary people, and the contrast suddenly emerged.

The result?

Hey, that article went viral!

The editor said, this is fucking news, not a boring instruction manual.

Where do you think my "non-linearity" comes from?

In fact, it's just like making a movie, you can't strictly follow the chronological order.

I once wrote a report about autonomous driving. At that time, autonomous driving had just come out a few years ago, and everyone was still waiting and watching.

I didn’t directly introduce the technical principles. I first told a fucking story: It was about a buddy of mine who drove a Tesla and took a long trip. As a result, he fell asleep on the highway!

Yes, you heard it right, I fell asleep directly!

The car drove by itself and brought him to his destination safely.

Does this sound like a fantasy?

But I combined this thrilling moment of "now" with the uneasiness he felt when he first bought a car in the "past", and his endless imagination about autonomous driving in the "future".

I stopped the moment of falling asleep and let the readers figure it out for themselves.

After everyone finished reading, they all wanted to know how he woke up?

Did anything happen to the car?

This is called suspense, this is what makes people look down.

By the way, there was another time when I almost lost my clothes because of this "non-linear" play.

At that time, I wanted to report on the VR technology developed by a company, and I thought at the time that I needed to create a "time travel" feeling.

I wrote the beginning of the report as a user experiencing an ancient battlefield in VR. It was immersive and tragic.

The result?

I forgot to explain it clearly. After reading it, readers thought I was writing a historical novel and asked me, when will this VR technology be launched?

I was in a cold sweat at that time, and quickly made up a long paragraph about technical principles and development prospects.

I learned a lesson from this. While you are "montaging", you also have to leave some "reassurance" to the audience, letting them know that although the story jumps, it is still fundamentally based on reality.

You see, what I just told you are all "fragments" of how I have dealt with technology in the past ten years.

Just like a puzzle, I put those interesting moments, impactful images, or impressive stories together piece by piece.

I am not telling you a straight-line story from A to B. I am showing you a three-dimensional and multi-dimensional technological world.

Take your cars for example.

Look at the Haopin HL. When I first saw it, I thought it was something out of a science fiction movie. The 800V high-voltage platform and 5C supercharge are just like the rhythm of charging a mobile phone. As soon as you drink a cup of coffee, it will be resurrected with full health.

This is completely different from the feeling we usually have while waiting for the car to charge.

I just thought, isn’t this just like the video games we played when we were kids, where you are immediately upgraded and jump directly to the next level.

There is also the Tesla Model Y, which is called "minimalist".

When you go in and take a look, there are no physical buttons, just a big screen, clean and neat.

At that time, I was reminded of my cousin who grew up in an alley in Beijing. He was very particular about "saving trouble" when buying a car.

He thinks that the car is just a tool that can transport me to places. He doesn't care about other bells and whistles.

The design of Model Y is just like him, direct, efficient, and free of ink.

As for BYD Tang DM-i, man, it is simply a "little money-saving expert" in living at home.

I interviewed a car owner before, and he told me that the fuel consumption of this car was so low that he couldn't believe it, and it was like picking it up for free.

Isn't this just like when we were children, adults told you, don't spend money randomly when you go out, save when you can, it's the same.

It may not have so many fancy functions, but it can actually solve your "pain points" and make your life less tiring.

Wei brand Lanshan DHT-PHEV, hey, it is really a "mobile living room".

When I took the test drive, I thought the space was incredible!

The whole family, old and young, can sit in and feel comfortable.

I remember when I was a child, during the holidays, the whole family would squeeze into a small car to go out to play. It was a lively event, but it was also crowded.

The Blue Mountain car is like building a house on wheels for your family. You can take the whole family with you wherever you want to go. Beier has face.

You see, the reason why I am chatting with you is to let you know that technology is not a cold machine, it is closely related to our lives.

I'm not trying to sell you a car, I'm telling you a story about the connection between these cars and the lifestyle of ordinary people.

Sometimes, I suddenly feel that as a reporter, I might as well change my career to become a "storyteller", but what I am talking about is not the Water Margin of the Three Kingdoms, but how these high-tech gadgets change our lives.

To be honest, sometimes I feel a little "imperfect" about this thing.

For example, when I write a report, I always try to include all the interesting points. As a result, the article becomes longer and longer, and the readers become tired while reading it.

I have to learn to make trade-offs and know what is "real material" and what is "adding fuel and vinegar".

Just like when you buy a car, you can't just look at the parameters, you have to look at what you really need.

Do you want to play with technology, save money, or take the whole family out for fun?

This is the key.

By the way, I said before that some small differences in data, such as a few tenths of a second faster acceleration to 100 kilometers and an extra ten kilometers of battery life, are really meaningless to most of us.

I may have overemphasized those "cool" features before, but to be honest, if you really drive a car and are stuck in traffic every day, are those parameters really that important?

The key is to see whether your car can make you comfortable to drive and use it smoothly.

So, don't get hung up on the minutiae.

You have to think about what you want.

Do you want to experience the feeling that "the future is already here", or do you want to find a reliable "good family man"?

Do you want to make your travel easier, or do you want to give your family a more comfortable space?

Let me tell you, these cars, as I just said, are four different styles of friends.

You have to find the one that suits you the most.

Go and drive it for yourself and feel it, maybe you will find the car that makes you feel like "this is the car I want" as soon as you get in it!

That one.

Okay, that’s it for today. If there’s anything new next time, I’ll tell you more.

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