Xiaomi Motors exceeds 1,000 units in Russia, car enthusiasts gather enthusiastically at minus 20 degrees Celsius

That day in Moscow, the cold wind was like thousands of knives blowing against the face, the temperature plummeted to minus 20 degrees Celsius, and even the breath was filled with fine ice crystals. But I didn’t expect that in such weather, the square in front of Crocus would be as lively as a festival. From a distance, rows of Xiaomi cars shine with their lights in the snow, like messengers from another world - this is how a group of Russian car owners welcome the New Year, and it is also their eighth gathering.

Some people were wrapped in thick down jackets and chatting happily next to the car, while others were taking video recordings. Everything revealed a kind of persistence of "love and not be afraid of the cold". This scene reminded me of my first experience of driving a tram in the freezing cold. The feeling of relying entirely on technology and confidence to fight the weather was both exciting and romantic.

Behind this scene is the story of how Xiaomi Motors quickly took root in the Russian market. Although it is currently mainly entered through parallel imports, it has quickly gained a group of loyal users with its strong platform performance and intelligent experience. According to car enthusiasts, there are now more than 1,000 Xiaomi cars active on the local streets, making the Russian-speaking area Xiaomi's largest overseas market. On some roads, you can even meet and wave to the owners of "same model" cars passing by from time to time.

Judging from the photos, almost all of them are Xiaomi SU7, with a small number of SU7 Ultra and YU7 appearing. In this world of ice and snow, these pure electric cars from China do not look out of place. Instead, they seem to demonstrate another kind of ecology - a power system that is not afraid of the cold, and a driving experience that is not repelled by extreme environments. That kind of scene made me feel that this is not just a car club, but also a culture. It proves that technology and emotions are equally warm when crossing borders.

In fact, with the general trend of Chinese cars accelerating overseas, such activities will sooner or later become a common story. But seeing with your own eyes that car owners organize gatherings spontaneously to exchange experiences and feelings with each other, you will understand that this connection is not only a reflection of the success of the product, but also an extension of a lifestyle.

Thinking of last year, Xiaomi Group President Lu Weibing said in August 2025 that it is expected to officially land in the European market in 2027. A few months later, he personally came to Germany to complete a two-day test drive of SU7 - driving nearly 800 kilometers to experience Germany's mature charging system. This route forward, like the rut extending from Moscow, will eventually lead to a broader stage.

In the sub-zero cold night, the group of car owners warmed the frozen square with their enthusiasm and laughter, which also made people believe that no matter how low the temperature is, the heat connecting people can always drive the wheels forward.