New cars to be launched in 2025, 30 models, one sentence review

The 4S store showroom at night is like a silent aquarium. The light reflects on the metal body of the new car, as if every car is waiting with bated breath for an unknown trial.

The salesperson was cleaning the glass, scrolling through the sales group messages boredly, and looking at the customers who poked their heads at the door from time to time.

Some people were pacing back and forth between Zhiji LS6 and Xiaomi YU7, as if they were weighing a bet about the future; others were staring at the configuration list of Wenjie M9, frowning, and looking confused, "Can I return it if it is too expensive?"

The car market in 2025 will be more like a suspense drama than ever before. Everyone is looking for clues and trying to solve the mystery of "who to buy?"

If you are one of them, with a budget in hand and faced with a dazzling array of six-seat SUVs, what would you choose?

Do you believe in sales rhetoric, or do you believe in data, technology, and word-of-mouth?

Will you be tempted by the "high-end pure electric" of the Ideal i8, or by the power-swapping logic of the Ledo L90?

"What if the price is lowered next year if it is too expensive?" "Is smart driving really useful, or is it a gimmick?" These questions are like being debated in a court of law for every consumer, and each round of reasoning brings a hint of suspense.

This year's car market can be said to be dominated by six-seat SUVs.

The 4S store showroom at night is like a silent aquarium. The light reflects on the metal body of the new car, as if every car is waiting with bated breath for an unknown trial.

The salesperson was cleaning the glass, scrolling through the sales group messages boredly, and looking at the customers who poked their heads at the door from time to time.

Some people were pacing back and forth between Zhiji LS6 and Xiaomi YU7, as if they were weighing a bet about the future; others were staring at the configuration list of Wenjie M9, frowning, and looking confused, "Can I return it if it is too expensive?"

The car market in 2025 will be more like a suspense drama than ever before. Everyone is looking for clues and trying to solve the mystery of "who to buy?"

If you are one of them, with a budget in hand and faced with a dazzling array of six-seat SUVs, what would you choose?

Do you believe in sales rhetoric, or do you believe in data, technology, and word-of-mouth?

Will you be tempted by the "high-end pure electric" of the Ideal i8, or by the power-swapping logic of the Ledo L90?

"What if the price is lowered next year if it is too expensive?" "Is smart driving really useful, or is it a gimmick?" These questions are like being debated in a court of law for every consumer, and each round of reasoning brings a hint of suspense.

This year's car market can be said to be dominated by six-seat SUVs.

Huawei Qiankun ADS 4.0 has been fully decentralized, and words such as car chips, lidar, CATL batteries, and Orin-X computing power have become buzzwords in the automotive industry.

On one side, veteran newcomers such as Deep Blue S09 and Wenjie M7 are trying their best to stabilize their position, while on the other side, new dark horses such as Xiaomi YU7 and Ledo L90 are breaking through to steal the show.

The sales list is like an electrocardiogram, up and down, and no one dares to take it lightly.

Price declines are the main theme this year.

The Deep Blue S09 was supposed to be "easy to handle", but was dragged into the quagmire by the price war between competing products, and its sales fell below 2,000 units. It was as embarrassing as a top student who missed a question in the exam room.

On the other hand, Qiyuan Q07 and A06 have swept the mid-to-low-end market with their "cheap price + large space", and their sales have soared, proving that "cheap and big" is still king in China.

Ledo L90 even uses a leasing plan, combining battery swapping mode and a large six-seater SUV and selling it in the 200,000 range. It's like a supermarket promotion, and you get a shopping bag when you buy groceries.

Of course, there are also players who “can’t stand the cold”.

Jikrypton 9X, Weilai ES8, and Ideal i8, these luxury smart SUVs with a halo above their heads, start at a price of 400,000, and have all the functions, such as active anti-roll bars, dual split screens, zero-gravity seats, and global lidar... The configuration list is richer than the thesis catalog.

But sales may not always have the last laugh.

High-end users are not novices who "just follow the wind" and are always picky and rational.

You say the seat can rotate, but he wants to know if it can be heated, ventilated, and massaged. If you say the chip has a computing power of 508 TOPS, he doesn't care about floating point operations. He just wants to know if he can get through a traffic jam without stepping on the accelerator.

At this time, technology is not a gimmick or a talisman, but a "hard currency" to be verified.

From the perspective of an onlooker, this year's auto market is characterized by both the heat wave of "technological revolution" and the bloody storm of "price butcher".

The three major power lines of plug-in, pure electric, and extended range coexist, and technical configuration and space comfort have become new battlefields.

Popular models such as Wenjie M7, Galaxy M9, and Fengyun T11 do not rely on the ultimate in a single dimension, but on "hexagonal warriors" - price, space, battery life, smart driving, workmanship, and even reputation. They are all interrelated, and any shortcomings may be ruthlessly amplified by the market.

But behind this prosperity, there is also a lot of cold humor.

For example, Xiaomi YU7 sells 33,000 units per month. Calculating the unit price, it sells for 8.58 billion in one month - I think car companies can count money without mercy.

But at the end of the year, only the finance department and the boss know how much will be left on the income statement.

High sales volume does not mean high profits. Those who engage in price wars will most likely end up focusing on details to suppress costs, and their R&D budgets will shrink. Maybe one day "intelligent driving" will become "intelligent furnishings."

Some brands, which are very popular this year, may disappear into history next year like MP3 and PDA.

The speed of technology iteration is also mind-numbing.

This year’s focus is “Lidar + Huawei Smart Driving”, and next year it may be changed to “End-to-end large model + automatic parking”.

Consumers have not yet understood the previous generation of technology, and a new generation of promotional videos is here again.

You think you bought the latest product, but half a year later it becomes a "dated product", just like halfway through watching a TV series, the screenwriter suddenly changed the character.

The manufacturer says "OTA upgrade is on the way", but in its mind, it plans to "release a Pro version next year to harvest the next wave".

What’s even more interesting is that some models have mediocre sales, such as Changan Qiyuan E07 and Hongqi Tiangong 06, with monthly sales in double or triple digits. Although each car claims to be a “disruptor”, it’s a pity that the public doesn’t buy it.

Product strength is more difficult than a blind date. Good configuration, large space, and low price may not necessarily be successful. It also depends on whether you have "eyes".

These days, even "battery replacement" is not a sure-fire solution. The key is to make users feel that they are "taking advantage", even if it is just a numbers game on the rental plan.

Whenever the New Year is coming, some people worry about whether they will be cut off if they buy a car, and some people wonder whether the old car can last another year.

“Should we wait for price cuts next year?” “Is smart driving a pseudo-demand?” No one can give standard answers to these questions.

If you ask the salesperson, the salesperson will say that the best deal is now; if you ask a friend, the friend will tell you that there will definitely be a discount if you wait a little longer.

The only certainty is that domestically produced cars have collectively overtaken them in terms of space, configuration, and intelligence, and the "myth" of joint venture brands is turning page by page.

However, will the consequences of roll configuration and roll prices be like the home appliance industry in the early years, which was ultimately supported by policy subsidies and exports?

No one dares to guarantee it.

I want to say that buying a car is, in the final analysis, a game of information and psychology.

New cars emerge in an endless stream, and there are all kinds of technical terms, but which one can really help you solve your "traffic jam anxiety" and "gas price worries", and which one is just "self-pleasure on the configuration list", you have to figure out for yourself.

When making a decision, don’t just look at sales volume and configuration. It’s best to pay more attention to the “leftovers” issues such as after-sales service, value preservation, and second-hand residual value.

After all, you may very well be the next owner of your car.

Writing this is inevitably a bit self-deprecating.

Doing car analysis, collecting data, checking configurations, and looking at sales charts every day is like being a detective. In the end, the killer is always the "consumer's wallet" - no matter how powerful the technology is and no matter how many gimmicks there are, whether it can be sold in the end depends on whether the users buy it.

Sometimes I think about how the hot new energy star three years ago is now being bargained for in the second-hand market. The confession he made when dating his ex was passionate but fleeting.

So, should you wait until 2026 to buy a car?

Will intelligent driving be just a "false proposition"?

How long can domestically produced cars maintain their high-end features and low prices?

No one dares to give you absolute answers to these questions.

Perhaps, like the ending of all detective stories, the real answer is hidden around the next corner and will have to wait for time to be revealed.

What would you choose?

What is it that you care about?

This reasoning about "buying a car" is far from the end.