Today, what we are going to talk about in the car club is really not a trivial matter. It is even more explosive than the hot search for "XX stars divorce and reunion" a few days ago!
This is not a bloody plot. Today, we are going to use the "national magic car" - Volkswagen Lavida, how many unknown secrets are hidden in it, which can make it firmly top the sales list for so many years, and have attracted countless people to it?
This matter cannot be explained in just one sentence: "Sturdy and durable"!
By the way, this Volkswagen Lavida is simply an "evergreen" in the automotive industry, and its depth is comparable to the "Four Great Inventions".
Whenever I step into the 4S store, the Lavida show car seems to be a scenic spot everywhere, with people coming and going to watch the car and test drive, and the team can wind from the exhibition hall to the outside of the curb.
How do I know if you ask?
I'm not "dive" in major automobile forums and communities every day. The photos posted by car owners are so lively!
What I think of "I like to recommend a new car, the first car in my life", "A family of old and young, I can't help but want to make one for myself whenever I want to go"?
But who are our car operators?
Is he the kind of person who only looks at the fun of the surface?
Of course not!
What we are going to do today is to peel off the halo of this "national god car" layer by layer to see what "real material" is hidden inside, or is there a little bit of "virtuality"?
So how solid is “solid and durable”?
When it comes to Lavida, the first reaction in the public's mind is "solid and durable".
These four words have long been imprinted in the collective memory of the Chinese people.
how so?
Think about it, what are we ordinary people buying cars?
It’s nothing more than worry-free, save money and worry less!
Lavidi grasped this accurately.
I still remember one of my distant cousins who bought the earliest Lavida.
To be honest, the car did not have much ostentatious appearance, and it looked like a typical Volkswagen "facebook", which was almost the same as Santana and Jetta.
But this car is like an indomitable soldier who has been with him for more than ten years, from a prosperous city to a quiet countryside, from a severe winter to a hot summer, bumps and bumps have become commonplace.
I once witnessed that once he was reversing, he hit the wall directly. At that time, I felt sorry for the car paint, but what happened?
The technician at the 4S store said lightly: "It's okay, you can do it by spraying the sheet metal." After changing the bumper, it returned to its original state!
If I had changed to another car, it would have been heartbreaking.
Let’s talk about its “durability” again.
Lavid's chassis is so solid!
Although it does not use the complicated multi-link independent suspension, but chooses the more common rear suspension of the torque beam, its adjustment is full of "German charm", which is calm and reliable.
When crossing the potholes, although the bumpy feeling is inevitable, you will never feel the "crunching" sound, as if the whole vehicle is about to fall apart.
Moreover, its engine and gearbox are both tried and tested "old partners".
Even if the parameters of Volkswagen's EA211 engine are not particularly eye-catching, it is stable and reliable, and its fuel consumption performance is also considerable.
Although the 6AT gearbox that matches it is not the crystallization of the latest technology, its gear shifting smoothness is definitely among the top among the models of the same level.
A friend of mine drove Lavida online car-hailing, with an average daily trip of 300 to 400 kilometers. After three years, the mileage almost equals my total mileage for many years, and the car is still full of vitality!
This is the most intuitive portrayal of "solid and durable", isn't it?
The low-key "texture" is another sublimation of comfort?
It is true that "solid and durable" alone is not enough to support Lavida in winning the sales championship.
Think about it, today's younger generation prefers personality and technology. If Lavida still stayed ten years ago, it would have been eliminated by the wave of the times.
Therefore, Volkswagen continues to inject new vitality into Lavida, and every "innovation" has just touched the "heartstrings" of mass consumers.
Take the latest Lavida as an example. Its appearance transformation is obvious that it is no longer the image of the "passerby armor" in the past.
The chrome trim on the front face and the headlights are becoming more refined and elegant.
Especially the LED headlights, the moment they light up, it seems that the three words "high-end" are engraved on their faces.
The lines on the side of the car body are also smoother, no longer the stereotyped "box" shape.
When I last tested the drive, the sales staff strongly emphasized that the new Lavida adopted the design concept of "fluid sculpture", and I couldn't help but smile.
But it has to be admitted that the visual effect of this "fluid sculpture" is indeed extraordinary. When the vehicle is left to stand, it exudes a sense of "ready to go".
In terms of interior, it is Lavida's "trump card".
You will never feel cheap when you step into the car.
Although there are fewer large-scale screens that are full of new power models, the "just right" sense of technology is complemented by Volkswagen's consistent "ergonomic" design, which makes people feel comfortable and comfortable when they sit in the car.
The layout of the center console is within reach and easy to operate.
Although the material of the seat is not the top-notch Nappa leather, its delicate touch and good wrapping make it difficult to feel tired even if you drive for a long distance.
A female car owner friend of mine once told me that what she loves most about Lavida is that when she is in the car, there is always an experience of "being cared for carefully", and everything seems so appropriate.
This is another sublimation of "comfort", isn't it?
Moreover, Lavida's "incoil" level in configuration is becoming increasingly deepening.
Such as reversing images, cruise control, automatic air conditioning, etc., are now standard.
Some mid-to-high-end models are also equipped with "high-end" configurations such as panoramic sunroof, keyless entry, and one-click start.
Think about it, how can it not be touching to buy a car with a configuration comparable to a "luxury brand" at the price of a "joint venture brand"?
How many "real materials" are there in "German quality"?
Of course, when talking about the public, the four words "German quality" cannot be avoided.
These four words are not only the golden signboard for Volkswagen for many years, but also like a double-edged sword.
On the one hand, it symbolizes exquisite craftsmanship and rigorous manufacturing; on the other hand, it also means considerable maintenance expenses.
So, how many "real materials" does Lavida have in its "German qualities"?
Judging from the feedback from the car owners I have come into contact with, Lavida's overall workmanship is indeed worthy of praise.
The uniformity of the body seams, the flatness of the sheet metal, and the assembly accuracy of the interior are all done well, without any looseness.
In addition, its sound insulation effect is also excellent among the same class models.
I once drove the Lavida to the highway at a speed of up to 120 kilometers per hour. The car was still quiet, and only faint wind noise could be heard, and the roar of the engine was effectively suppressed.
This is due to Volkswagen's continuous excellence in body structure and sound insulation materials.
However, when talking about "German quality", it cannot be ignored.
To be honest, Lavida's spare parts price is not cheap.
Especially some original accessories, the price is even more painful.
Furthermore, the labor cost of Volkswagen 4S stores is also "deserved of".
Therefore, although Lavida's first car purchase cost is not very high, the future car maintenance cost may be much higher than that of some domestic models.
It's like buying an iPhone. The phone itself is expensive, but replacing a screen also requires considerable expenses.
However, from another perspective, what is the cost of this "high"?
It has a longer service life, a lower failure rate, and a higher guarantee for driving safety.
Therefore, whether this is "water" or "value for money" depends on everyone's definition of "quality".
What is Lavida's way of success?
To sum up, the reason why Lavida has become a "national god car" is, in my opinion, the secret to its success lies in "accurate market positioning" and "perfect balance art".
It accurately grasps the core needs of Chinese consumers: worry-free, economical and practical.
On this basis, it continues to carry out "micro innovation", with increasingly exquisite appearance, more comfortable interior, and more abundant configuration.
It does not pursue those flashy gimmicks, nor pushes prices to out of reach.
It is like an "all-round player". Although not every single event is the best, it has a strong overall strength and is particularly affordable.
Furthermore, Volkswagen brands have a deep-rooted "trust cornerstone" in the hearts of Chinese consumers.
"Volkswagen cars have good quality" has been deeply rooted in people's hearts for decades.
This brand effect is difficult for many emerging brands to achieve.
Of course, our car company is not just praising it.
Lavida also has its shortcomings. For example, its powertrain operates stably but is hard to say; its interior design, although pleasing to the eye, is slightly traditional and lacks novelty.
But these "flaws" seem insignificant in the face of its huge "advantage".
So to put it bluntly, the key reason why Lavida has become a "national magic car" is that it has a deep understanding of consumers, understands their needs, and polishes them safely and reliably, so that car buyers have no regrets and car users are comfortable.
It may not be the most shining star, but it must be the most trustworthy partner.
So, dear readers, what do you think is the most critical factor in Lavida’s success?
Is it its "solid and durable skin" or its deep accumulation of "Volkswagen brand"?
Or, there are other reasons you have never thought of?
You might as well leave your insights in the comment section and let’s discuss them together.
After all, we have all had a close contact with this car and have a say in it, right?
