A seemingly ordinary price fluctuation actually hid the "earthquake" in the fuel vehicle market.
Do you think something is wrong with the auto market recently?
The former luxury car kingdoms - Mercedes-Benz E-Class, BMW 5 Series, Audi A6. When today's buyers looked at these cars, they couldn't help but feel a little sad: "Why has the price increased again? Isn't this the price I bought at the end of last year?"
Don't worry, it's much more complicated than you think.
Nowadays, these luxury cars that once symbolized "taste" and "social status" are quietly "collapsed" in the face of the "bombing" of new energy vehicles.
If you bought the BMW 530 Exclusive Edition a year ago, you may feel that you have taken a big advantage, the price is less than 400,000 yuan, and you can even enjoy a great financial solution after the full payment.
However, if you look at today's market, the price of BMW 530 Exclusive Edition has quietly increased a lot, and the price in some areas has even exceeded 430,000.
This means that the car I bought last year is already more expensive than it is now, which makes people say "too much".
You might think, “Isn’t this a price adjustment?”
However, on the other hand, this may be a small "strategy" for merchants to take advantage of the "inventory backl
A seemingly ordinary price fluctuation actually hid the "earthquake" in the fuel vehicle market.
Do you think something is wrong with the auto market recently?
The former luxury car kingdoms - Mercedes-Benz E-Class, BMW 5 Series, Audi A6. When today's buyers looked at these cars, they couldn't help but feel a little sad: "Why has the price increased again? Isn't this the price I bought at the end of last year?"
Don't worry, it's much more complicated than you think.
Nowadays, these luxury cars that once symbolized "taste" and "social status" are quietly "collapsed" in the face of the "bombing" of new energy vehicles.
If you bought the BMW 530 Exclusive Edition a year ago, you may feel that you have taken a big advantage, the price is less than 400,000 yuan, and you can even enjoy a great financial solution after the full payment.
However, if you look at today's market, the price of BMW 530 Exclusive Edition has quietly increased a lot, and the price in some areas has even exceeded 430,000.
This means that the car I bought last year is already more expensive than it is now, which makes people say "too much".
You might think, “Isn’t this a price adjustment?”
However, on the other hand, this may be a small "strategy" for merchants to take advantage of the "inventory backlog" to slightly adjust prices.
In fact, behind the price rise, there are not only simple market fluctuations.
The fuel vehicle market is slowly being "overwhelmed" by the trend of new energy vehicles.
You may smile and say, "New energy vehicles? Haven't they just emerged, how could they replace traditional cars so quickly?"
In fact, the data has already given the answer.
New energy brands such as Tesla, NIO, and Wenjie have created "trouble" for traditional fuel vehicles more than once.
According to the latest sales data, new energy vehicles have seized most of the market share in the price range of 300,000 to 500,000.
The sales of M9 in Wenjie have exceeded 10,000 units in a month, which is simply overwhelming these fuel vehicles.
I know, you will definitely think: "But isn't the charm of luxury cars reflected in the oil car? Can the tram compare with that kind of handling feeling?"
Indeed, the driving pleasure and "horsepower" of fuel vehicles are incomparable to electric cars.
However, you may not keep up with the speed of this market change.
Those fuel vehicles that once regarded themselves as "luxury cars" now face an unavoidable reality - prices and values are no longer matched.
Think about it, if you buy a BMW 530 Exclusive Edition, you are not only paying for the price of the car, but also paying for the "traditional" luxury car culture.
However, now, with the acceleration of electrification, the identity symbolic significance of fuel vehicles is gradually fading.
How long can those BMW 5 Series and Mercedes-Benz E-Class that are bought at high prices last?
And, it's not accidental.
In the Chinese market, the decline in fuel vehicle sales has become increasingly significant.
Especially those 4S stores with luxury brands, the operating pressure is increasing.
From Shanghai to Hangzhou, and then to Yiwu, many 4S stores of fuel vehicle brands are closing quietly, and the prosperous scene of people coming and going in the past few years is no longer there.
For example, the Porsche 4S store in Yiwu has quietly closed, and the few remaining Land Rover 4S stores in Hangzhou are also decreasing, and the number of Land Rover 4S stores in Shanghai has decreased from 9 to 3, which has become a "scarce product".
Behind this is the direct reflection of changes in the market environment: the demand for fuel vehicles shrinks and the rise of new energy vehicles makes the sales of these luxury brands more difficult.
However, looking back, this change is not entirely a bad thing.
For consumers, choices become more diverse.
With a budget of 300,000 to 400,000, you can choose Audi A6, BMW 530, or even some luxury brands of SUVs, but you can also choose new energy vehicles such as NIO, Tesla, and Zekr.
These cars are almost the same as traditional fuel vehicles in terms of price, but they can provide more intelligent, environmentally friendly and futuristic experiences.
More importantly, the owners of new energy vehicles are no longer "unique" people, but are gradually integrating into the mainstream market and becoming a new social "standard configuration".
If you look at the current automobile market, in fact, there are fewer and fewer opportunities to truly "find a bargain".
If you are still struggling with the "value price" of a BMW 530, you may have missed the future car purchase trend.
Especially today, when new energy vehicles are becoming more and more popular, if you want to regain the "glory" of traditional fuel vehicles, it depends on whether you can withstand the cold winter of this industry.
And there is another unpredictable phenomenon among them - "stock cars".
Although many traditional car brands are still in stock now, especially those of BMW, Mercedes-Benz, Land Rover, and even models produced last year.
The BMW 530 and Jaguar XEL produced at the end of last year are still piled up in many 4S stores.
If you ask these dealers, their answer is probably: "Wait until the market picks up."
The question is, when will the market recover?
Can these old cars still wait until "spring"?
Anyway, my opinion is that in the short term, the fuel vehicle market is destined to be in a "slit".
Consumers who want to buy luxury cars must consider it as soon as possible, whether to continue to indulge in the "driving sense" of oil cars, or to put down the luxury car sentiment in their hearts and try to accept the future of electrification.
If you still prefer the "pushing back" and roar of oil cars like me, you have to be prepared to wait for the price to rise and wait for the inventory car to be processed; if you can accept the future of "zero fuel consumption", perhaps now is the best time to buy new energy vehicles.
Anyway, no matter how you choose, the market will always give an answer.
Are you ready to welcome this "auto market change"?
