The car market is changing in 2025. Some people hold high the banner of intelligent driving, while others make a fortune in silence. Geely, a brand that once had a low presence in the assisted driving field, has made a breakthrough and became an ever-winning general on the sales list. This makes people wonder: How did Geely do it in the era of intelligent driving in the whole country?
The rise of the Geely Galaxy series is like a dark horse, quickly occupying the market. The Xingyuan car is affordable and has no fancy assisted driving functions, but with its solid basic skills, it has left BYD Dolphins and other competitors behind. Look at the sales volume, monthly sales exceed 40,000. Whoever sees this achievement won’t say it’s awesome! Geely's financial report in the first half of the year was even more impressive, with both revenue and profits growing, and its market share also exceeded 10%. This makes people wonder what consumers actually need? Is it a pile of technological configurations, or a real price discount? Ji used sales to give the answer.
BYD is vigorously promoting the concept of "people's intelligent driving". The DiPilot system was demolished to a 100,000-level model, which was something I never dared to think about before. New forces such as Xiaopeng and Leapmotor followed c
The car market is changing in 2025. Some people hold high the banner of intelligent driving, while others make a fortune in silence. Geely, a brand that once had a low presence in the assisted driving field, has made a breakthrough and became an ever-winning general on the sales list. This makes people wonder: How did Geely do it in the era of intelligent driving in the whole country?
The rise of the Geely Galaxy series is like a dark horse, quickly occupying the market. The Xingyuan car is affordable and has no fancy assisted driving functions, but with its solid basic skills, it has left BYD Dolphins and other competitors behind. Look at the sales volume, monthly sales exceed 40,000. Whoever sees this achievement won’t say it’s awesome! Geely's financial report in the first half of the year was even more impressive, with both revenue and profits growing, and its market share also exceeded 10%. This makes people wonder what consumers actually need? Is it a pile of technological configurations, or a real price discount? Ji used sales to give the answer.
BYD is vigorously promoting the concept of "people's intelligent driving". The DiPilot system was demolished to a 100,000-level model, which was something I never dared to think about before. New forces such as Xiaopeng and Leapmotor followed closely behind, wishing they could weld the lidar to a car worth 100,000 yuan. This configuration inversion has indeed caused consumers to be itchy, and has also allowed BYD to successfully stabilize the price and avoid further price wars. However, is this strategy of "increasing volume but not increasing price" really applicable to all car companies? Geely doesn't seem to think so.
Geely’s strategy in assisted driving is a bit like Tian Ji’s horse racing. In the mid- and low-end market, Geely chose to give up high-end assisted driving, focusing on price advantages, and using "low-end and high-energy" models like Xingyuan to seize the market. In the high-end market, Geely launched the "Thousand Miles of Intelligent Driving Strategy" to try to compete with high-end brands such as Huawei and Ideal. This differentiated competitive strategy has allowed Geely to find its own position in different markets.
However, Geely's approach has also caused some controversy. Some people believe that Geely has insufficient investment in assisted driving and may lag behind its competitors in the future. Some people also believe that Geely should continue to leverage its advantages in design and driving experience, rather than blindly pursuing advanced assisted driving. After all, even if it reaches the price of 200,000 or 300,000, consumers may not pay for assisted driving. Look at Lynk & Co 09 or Ideal L9, which one is not selling well by other advantages? Assisted driving, in many cases, is just an icing on the cake, not a decisive factor.
Geely’s future path is not easy to walk. How to increase bicycle profits while maintaining the existing sales advantages and make breakthroughs in the high-end market will be a major challenge facing Geely. We will wait and see whether high-end models such as Geely Galaxy M9 and Zekrch 9X can replicate the success of Star Voice. The key to whether Geely can gain a foothold in the high-end market lies in whether it can find a path that suits it, rather than blindly following the trend.
After all, the automobile market is changing rapidly, and there is no unchanging magic weapon to win. Geely’s success lies in the fact that it has found a development path that suits it. We don’t know whether Geely can continue to maintain this advantage in the future. But one thing is certain, that is, in this war without gunpowder in the automobile market, only by constantly innovating can one be invincible. So, where will Geely go in this game of intelligent driving? This may be one of the most noteworthy issues in the automotive industry in the next few years.
