A pure electric car that starts at 73,800 yuan has sold 11,067 units in 24 hours! What is the secret behind the battery life of 530km?
On August 5, SAIC MGG's new MG4 started pre-sale, with a price of 73,800 to 105,800 yuan like a deep water bomb, directly blowing through the pure electric market of 100,000. In just 24 hours, 11,067 orders flocked to this car, setting a pre-sale record for models of the same level. Behind this number is the vote of trust cast by consumers with real money. After all, who doesn’t want to buy a pure electric car with a battery life of 530km and a semi-solid state battery for less than 80,000 yuan?
1. Price butcher? No, this is a "precision sniper" of technology universal
The pricing strategy of MG4 is "acc
A pure electric car that starts at 73,800 yuan has sold 11,067 units in 24 hours! What is the secret behind the battery life of 530km?
On August 5, SAIC MGG's new MG4 started pre-sale, with a price of 73,800 to 105,800 yuan like a deep water bomb, directly blowing through the pure electric market of 100,000. In just 24 hours, 11,067 orders flocked to this car, setting a pre-sale record for models of the same level. Behind this number is the vote of trust cast by consumers with real money. After all, who doesn’t want to buy a pure electric car with a battery life of 530km and a semi-solid state battery for less than 80,000 yuan?
1. Price butcher? No, this is a "precision sniper" of technology universal
The pricing strategy of MG4 is "accurate knife skills": the starting price of 73,800 yuan is nearly 20,000 yuan lower than BYD Seagull (starting at 99,800 yuan) and Geely Galaxy E5 (starting at 89,800 yuan), and even cheaper than Wuling Binguo PLUS (starting at 89,800 yuan). But low prices do not mean low distribution. The top-end 530 Smart Fun version with a maximum of 105,800 yuan is directly stuffed into technology that is only available in 200,000-level models, and the high-speed NOA guide of Qualcomm 8155 chip, CTB battery body integration, and 12 ultrasonic radars + horizon J6e chips. What's more ruthless is that in September, the "Anxin version" of semi-solid state batteries will be launched, achieving a three-way puncture "zero spontaneous combustion" and a 75% battery life-limiting rate of -7℃ at a price of 110,000-120,000 yuan (the industry average is only 55%).
2. The battery life exceeds 500km? Relying on "stinginess" and "subversion"
The battery life of pure electric vehicles of 100,000 is generally stuck at the 400km threshold, but the 530km version of MG4 has broken through the ceiling. The secret lies in two points: one is the "stingy" energy consumption control, the six-in-one motor + 0.24Cd ultra-low wind resistance, and the power consumption per 100 kilometers is only 10.4kWh; the other is the "subversive" thermal management technology. MG4 uses aluminum rare earth alloy materials (added lanthanum and cerium elements) to break Tesla's patent monopoly, reducing the energy consumption of air conditioners by 50%, and can still operate normally in an extremely cold environment of -35℃. An engineer bluntly said at the press conference: "In the past, we were choked, but now we have brought technology back to users."
3. Intelligent experience? The ecstatic "invisible interconnection" of mobile phone party
Young people cannot live without their mobile phones? MG4 directly makes the mobile phone and the car computer "integrate". The first launch of MG×OPPO Smart Internet System, compatible with mainstream brands such as Huawei, Apple, and Xiaomi. When you get close to the vehicle with your mobile phone, the headlights will automatically trigger dynamic light effects; after getting on the vehicle, the mobile phone navigation and music will cut the screen of the car machine in seconds; even shout "Small cloth to prepare the car", and the air conditioner and seat heating will start in advance. This experience of "only speaking, not doing things" made a booking owner sigh: "I finally don't have to jump repeatedly between the car computer and the mobile phone!"
4. Space magic? 2750mm wheelbase hides 3-layer trunk
Although the length of the car is only 4395mm, the wheelbase of the MG4 is 2750mm, which is 50mm more than the BYD Dolphin (2700mm). Those who can hold 1.8 meters tall in the rear row cross their legs. What's even more amazing is the trunk design: the conventional capacity is 471L, the cover is lifted and there is a 98L sunken hidden storage area. After the rear seats are folded down, they become a 1.87-meter "big bed room" in seconds. The designer even added a "scheming" configuration for female users, 360° sunscreen glass (ultraviolet barrier rate 99.9%) + 4500K color gentle and beautiful makeup mirror.
5. Pre-sale policy? 999 yuan deposit leverages 11,000 yuan equity
In order to maximize the cost-effectiveness, MG4's pre-sale policy is also full of "aggressive": pay a deposit of 999 yuan, and the entire series receives a special car color worth 6,000 yuan for free; the 437 calm version plus a free electric tailgate + transparent chassis; the high-end version directly upgrades sunscreen glass and seat ventilation. The top 10,000 users can also get free OPPO watches or mobile phone coupons. No wonder some people joked: "This wave is not buying a car, but picking up SAIC wool!"
6. Brand shortcomings? Use the term "spontaneous combustion and compensation for new cars" to fight the crisis of trust
MG has a weak presence in the new energy field? MG4 chose to use a "hard trick" to break the deadlock: Based on the lifetime warranty of San Electric, a new clause of "the battery will be reimbursed if it is spontaneously ignited" was added. The video of puncture experiments of semi-solid state batteries has been flooded on major platforms. 10 steel needles pierce the battery pack at the same time, 0 smoke and 0 fire. A car blogger said bluntly after the actual test: "It is difficult to achieve traditional lithium iron phosphate batteries, and this safety redundancy is abnormal enough."
Behind the 11,067 orders is a triangular balance of technology, price, and user needs. While the peers were still in the roll configuration, MG4 used semi-solid state batteries, inductive interconnection, and aluminum rare earth thermal management torn a new track. An industry observer pointed out the key: "SAIC put the 'black technology' in the laboratory into a 100,000-level car, which is itself a declaration of war on the industry."
