Xiaomi SU7 sales plummeted, with a drop of 46%, which directly made many Mi fans "jump up". Last month, I was "shaking my head when I walked", but now I suddenly became the protagonist of "the sky fell". What is the knockout match of new car-making forces? You have seen it at this moment. Production capacity, delivery and market expectations, one of the three major obstacles has declined. Is Xiaomi Auto a flashy "Internet celebrity in the car industry" or is it expected to grow into the next "national magic car"? Today, I will take you to disassemble the users, technologies and markets in all aspects. What’s wrong with Xiaomi Auto?
But to be honest, if the popularity fades, the interior design is nothing new. The large screen, minimalist, and the materials are reasonable, but the details feel average to the touch. Compared with competitors such as NIO and Ideal, it obviously has a disadvantage in the home feel.
Power system, three-electric performance: paper data is impressive, but the experience has shortcomings
The power system of Xiaomi SU7 is definitely good at judging from the parameters. The single-motor rear-wheel drive version accelerates by more than 5 seconds, and the four-wheel drive high-performance version even enters the 3-second club, which is a "driving toy". The WLTP battery life is also very beautiful, with a top-end 700km+, which is not inferior to Ideal and Xiaopeng on paper.
Xiaomi SU7 sales plummeted, with a drop of 46%, which directly made many Mi fans "jump up". Last month, I was "shaking my head when I walked", but now I suddenly became the protagonist of "the sky fell". What is the knockout match of new car-making forces? You have seen it at this moment. Production capacity, delivery and market expectations, one of the three major obstacles has declined. Is Xiaomi Auto a flashy "Internet celebrity in the car industry" or is it expected to grow into the next "national magic car"? Today, I will take you to disassemble the users, technologies and markets in all aspects. What’s wrong with Xiaomi Auto?
But to be honest, if the popularity fades, the interior design is nothing new. The large screen, minimalist, and the materials are reasonable, but the details feel average to the touch. Compared with competitors such as NIO and Ideal, it obviously has a disadvantage in the home feel.
Power system, three-electric performance: paper data is impressive, but the experience has shortcomings
The power system of Xiaomi SU7 is definitely good at judging from the parameters. The single-motor rear-wheel drive version accelerates by more than 5 seconds, and the four-wheel drive high-performance version even enters the 3-second club, which is a "driving toy". The WLTP battery life is also very beautiful, with a top-end 700km+, which is not inferior to Ideal and Xiaopeng on paper.
Intelligent and driving assistance: AI gimmicks are very good, practicality needs to be polished
Xiaomi SU7 is mainly intelligent and is equipped with its own Pengpai OS car system. Its smoothness and response speed are very good. The ecological linkage of Mijia home appliances is really interesting, and there are all smart voice and remote App control. The UI of the car computer has a simple interface and clear functional logic, which conforms to the aesthetics of young people.
According to user feedback, smart car machines are a plus, but the automatic driving function is not used much in daily life, and there is a temperature difference between actual experience and publicity. I hope that OTA can continue to evolve in the future and make up for the smart driving experience.
Market performance and user pain points: delivery bottleneck, production capacity drags on
This round of sales fell sharply, and Xiaomi's official directly blamed production capacity and transportation. To be honest, this is true. There is no shortage of orders, and the delivery capacity cannot keep up. Users waited for the car until they were "injured", so many people simply transferred to orders, Lihua and Xiaopeng. In the early days of SU7's launch, it was "the first time to use chopsticks" on the table, but now it has become a "graby cart" lying in stock, which is really worrying.
Horizontal comparison: Who is the king of Ideal, Xiaopeng, and Zekr?
In the same price range, Ideal L6, Xiaopeng G7, and Zekr 001 are all direct competitors of SU7. Ideal L6 takes the family space + smart cockpit route, with a total of 290,000 units delivered, which is a "national magic car". As soon as the Xiaopeng G7 comes out, the entire series is equipped with L3-level intelligent driving, and the hard-core AI computing power directly removes the Xiaomi roll, making the intelligent experience even better. Although Zekr 001's monthly sales decline, chassis and power control are recognized as "driving toys" in the circle, and their brand appeal and value retention rate are higher than Xiaomi SU7.
Deeply exploring the technical highlights: Xiaopeng G7 AI computing power crushes, Xiaomi SU7 needs to catch up
Xiaomi SU7 has certain advantages in the linkage between car-mobile fluency and intelligent ecosystem, and the Pengpai OS experience is indeed ahead of many traditional car companies. However, intelligent driving technology, especially high-end NOA and urban intelligent driving, was directly "beaten" by Xiaopeng G7. The G7 is equipped with three Turing AI chips and has a computing power of 2250TOPS, the highest level in the world. The chip and perception hardware parameters of SU7 have not been disclosed yet, but in the actual test experience, the gap between Zhijia and Xiaopeng can be seen from the naked eye.
Conclusion: Eat all over the world with one trick? Xiaomi still has to look at the long term
Xiaomi SU7 sales plummeted by 46%. On the surface, it is a comprehensive competition of product strength, brand appeal, and user experience. The new force market has reached its extreme, and it cannot last long just by relying on the popularity of "Internet celebrities in the automotive industry". Technology, experience, delivery, and after-sales service, any link that fails, may be "eliminated" by the market. If Xiaomi wants to become the next "national god car", it must make up for its shortcomings and polish its experience, so as not to let the rice noodles become the suckers who "jump up in anger".
Do you think Xiaomi SU7's sales are halved, is it the production capacity is blamed, or is the product strength not strong enough? If you were to change, would you consider waiting for SU7, or turn around and buy Ideal, Xiaopeng, and Zekr? Do you love such a car?
