Recently, a set of road test spy photos of Shangjie's first new car have been circulating online. This car is the fifth brand under Huawei Hongmeng Zhixing, with a range of 150,000 to 250,000, directly targeting young people's wallets - yes, it is likely to become the cheapest "Huawei car". Judging from spy photos, the new car looks almost exactly the same as the SAIC Feifan RC7: round body lines, hidden door handles, through-type taillights, wheelbase of 2935mm, and a 48-inch mid-size SUV. At first glance, isn’t this the Feifan RC7 replacement? But don’t rush to draw conclusions. Huawei and SAIC are playing the "low-cost, high-intelligence" tactic this time. They use ready-made platforms + Huawei technology to quickly launch a people-friendly model that can drive volume. The goal is very clear - to grab the market of BYD Song PLUS and Xiaopeng G6!
The reason why Shangjie's first car is highly similar to the Feifan RC7 is that it is directly developed based on Feifan's platform, saving the time and cost of redesigning the frame and chassis. But Huawei's addition has given this car a new selling point - Hongmeng cockpit + Qiankun intelligent driving system. You should know that Huawei's intelligent driving was exclusive to 300,000+ models before, such as the Wenjie M7 a
Recently, a set of road test spy photos of Shangjie's first new car have been circulating online. This car is the fifth brand under Huawei Hongmeng Zhixing, with a range of 150,000 to 250,000, directly targeting young people's wallets - yes, it is likely to become the cheapest "Huawei car". Judging from spy photos, the new car looks almost exactly the same as the SAIC Feifan RC7: round body lines, hidden door handles, through-type taillights, wheelbase of 2935mm, and a 48-inch mid-size SUV. At first glance, isn’t this the Feifan RC7 replacement? But don’t rush to draw conclusions. Huawei and SAIC are playing the "low-cost, high-intelligence" tactic this time. They use ready-made platforms + Huawei technology to quickly launch a people-friendly model that can drive volume. The goal is very clear - to grab the market of BYD Song PLUS and Xiaopeng G6!
The reason why Shangjie's first car is highly similar to the Feifan RC7 is that it is directly developed based on Feifan's platform, saving the time and cost of redesigning the frame and chassis. But Huawei's addition has given this car a new selling point - Hongmeng cockpit + Qiankun intelligent driving system. You should know that Huawei's intelligent driving was exclusive to 300,000+ models before, such as the Wenjie M7 and Zhijie S7, while Shangjie directly lowered the threshold to within 200,000, and may even start at 170,000. However, don’t expect it to be as "full of blood" as the M9 in the world. Spy photos show that it may only be equipped with a single lidar, and its intelligent driving capabilities will shrink, but the basic urban NOA and automatic parking should not be absent.
Feifan RC7
In terms of power, Shangjie may offer two options: extended range and pure electric. The range-extended version is expected to be equipped with a 1.5T range-extended device + large battery, with a pure electric battery life of about 300km, and a comprehensive battery life of more than 100km, which is comparable to BYD DM-i; the pure electric version may use Huawei's 800V high-voltage platform, with a capacity of 200km in 5 minutes of charging, and a CLTC battery life of 500-700km. This trick is very smart - the extended-range version solves long-distance anxiety, the pure electric version satisfies daily commuting, grasps both hands and must be hard.
The market of 150,000 to 250,000 is the "Shura Field", and BYD Song PLUS, Deep Blue S7, and Zero Run C11 are all tough players. If Shangjie wants to break through, relying solely on the "Huawei halo" may not be enough. After all, consumers at this price value more on real cost-effectiveness. The good news is that Huawei's channel advantages are too strong - new cars will enter 1,000+ Huawei stores across the country, and offline exposure will be fully increased. The bad news is that if the configuration is too castrated, consumers may feel that the "Huawei standard" is not worth the price.
Three years ago, former SAIC chairman Chen Hong was stubborn and said, "When cooperating with Huawei will lose your soul." What about now? SAIC's net profit plummeted by 90%, Zhiji's sales failed, Feifan was almost completely cool, and he had to bow his head to hug Huawei's thighs. To put it bluntly, the birth of Shangjie is SAIC's "self-rescue plan" - using Huawei's technology to exchange sales and using low prices to exchange markets. Huawei is also happy to see its success. Hongmeng Intelligent Travel had only high-end cars (Ask and Enjoy) before, but now it has made up a gap of less than 200,000 yuan and directly competed for food with BYD and Tesla Model Y.
The biggest challenge in Shangjie is not technology, but reputation. Feifan RC7 itself has a poor sales. Now, can it be reborn with a new standard + Huawei technology? If quality control fails, or smart driving experience is discounted, it is easy to be labeled as "replace shells and reduce matching". But on the other hand, if it can start at 170,000 yuan, have solid battery life, and have enough smart driving, it is likely to become the first "Huawei car" for young people - after all, who doesn't want to spend a small amount of money to pretend to be a big X?
The emergence of Shangjie marks the official participation of Huawei and SAIC in the 200,000-level melee. Its success or failure is not only related to the face of the two giants, but also likely to reshape the pattern of the mid-range new energy market. If successful, Huawei's "Hongmeng Intelligent Travel" empire will have no shortcomings; if it fails, SAIC's electrification transformation may really be in chaos. Now, the pressure is put on BYD - are you going to take action in the face of Huawei's dimensionality reduction attack?
