Don’t fight price wars and value wars! Geely's monthly sales grew against the trend, with 46% of the underlying password

Geely Auto set a record for a single-month record of 235,208, with a year-on-year increase of 46%, 1-5, with a cumulative monthly sales exceeding 1.17 million vehicles, a year-on-year increase of more than 40%.

It is worth noting that the new energy track continues to explode, with new energy sales reaching 138,021 units in May, a year-on-year increase of 135%, accounting for 59% of the total sales. From January to May, the cumulative new energy sales exceeded 600,000 units, firmly ranking first in the independent brand new energy camp. While the domestic market is leading the way, Geely's globalization process has been further deepened. May, monthly overseas export sales reached 30,017 vehicles, a month-on-month increase of 24%.

Geely Auto set a record for a single-month record of 235,208, with a year-on-year increase of 46%, 1-5, with a cumulative monthly sales exceeding 1.17 million vehicles, a year-on-year increase of more than 40%.

It is worth noting that the new energy track continues to explode, with new energy sales reaching 138,021 units in May, a year-on-year increase of 135%, accounting for 59% of the total sales. From January to May, the cumulative new energy sales exceeded 600,000 units, firmly ranking first in the independent brand new energy camp. While the domestic market is leading the way, Geely's globalization process has been further deepened. May, monthly overseas export sales reached 30,017 vehicles, a month-on-month increase of 24%.

So what is the core driving force behind Geely Auto's sales growth? Let’s try to analyze from the following perspectives.

First, Geely's sales growth is not only due to the improvement of the product matrix, but also due to continuous breakthroughs at the technical level. In May, Geely became the first domestic company to pass the new national standard for battery safety testing, and announced the joint laboratory of "New Energy + AI" with Shenshi Technology, introducing the "AI + Molecular Simulation" technology in the field of biomedicine into the research and development of power batteries, and promoting global power battery technology to enter a new stage of "atomic precision research and development". In addition, Geely Global Global Safety Test Center is about to be put into use, and its indoor meteorological simulation system and stepless collision device provide an industry template for improving the safety standards of new energy vehicles.

Second, Geely has adopted a multi-brand collaborative combat strategy, and sub-brands such as Geely Galaxy, Zeekr, Lynkr, and Co are accurately positioned in different market segments, forming a three-dimensional pattern of "high-end breakthroughs and mainstream breakthroughs". For example, Geely Galaxy achieved monthly sales of over 100,000 vehicles, Zekrch and 007GT with a "high-value product" strategy, with delivery of over 10,000 vehicles in the first month of listing, Lynk & Co, 900, ranking among the top three in full-size hybrid and SUVs.

Third, the globalization strategy has deepened, overseas exports have increased month-on-month, 24%, and the pan-European market layout has achieved remarkable results. The penetration rate of Lynk & Co and Zekr in the European market has gradually increased, and Indonesia's localized production has accelerated cost optimization.

Fourth, user value orientation. Through concepts such as "intelligent equality" and "safety equality", Geely delegates high-end technology to mainstream markets, such as the fourth-generation Boyue, L, and starts a new era of intelligent fuel vehicles with a starting price of 92,900 yuan, Galaxy Star, and 8, and 115,800 yuan, and the standard for plug-in hybrid cars with a starting price of 115,800 yuan.