The luxury car circle has been completely in full swing recently!
On that night on May 30, Huawei and JAC Automobile jointly engaged in a big thing - the Zunjie S800 emerged as the halo of "the flagship of the times", and the starting price of 708,000 directly turned the million-level luxury car market. As soon as the car was unveiled, two voices immediately burst out on the Internet: some say this is a milestone in China's automobile industry, while others mock this is the ultimate form of "PPT car manufacturing". But no matter what, this "smart luxury revolution" led by the Chinese has indeed made old giants such as BBA (Mercedes-Benz, BMW, Audi) feel unprecedented pressure.
If you want to talk about the most cruel part of the S800 in the Zunjie, you have to count the high-rise luxury cars that have pulled back to the ground. People who bought luxury cars worth millions in the past only had two words: "face" and "inside". Face depends on the brand’s gilding, and the inside depends on the engine transmission. The S800 of Kezunjie does not play by the routine. It uses the black technology piled up by Huawei to change the value standards of luxury cars. Take the power system as an example. The top-end version of the three-motor four-wheel drive system is s
The luxury car circle has been completely in full swing recently!
On that night on May 30, Huawei and JAC Automobile jointly engaged in a big thing - the Zunjie S800 emerged as the halo of "the flagship of the times", and the starting price of 708,000 directly turned the million-level luxury car market. As soon as the car was unveiled, two voices immediately burst out on the Internet: some say this is a milestone in China's automobile industry, while others mock this is the ultimate form of "PPT car manufacturing". But no matter what, this "smart luxury revolution" led by the Chinese has indeed made old giants such as BBA (Mercedes-Benz, BMW, Audi) feel unprecedented pressure.
If you want to talk about the most cruel part of the S800 in the Zunjie, you have to count the high-rise luxury cars that have pulled back to the ground. People who bought luxury cars worth millions in the past only had two words: "face" and "inside". Face depends on the brand’s gilding, and the inside depends on the engine transmission. The S800 of Kezunjie does not play by the routine. It uses the black technology piled up by Huawei to change the value standards of luxury cars. Take the power system as an example. The top-end version of the three-motor four-wheel drive system is simply outrageous - the power of 800kW is stronger than that of the Rolls-Royce Cullinan, and it accelerates for more than 2 seconds. When driving on the road, even the Tesla Model S Plaid has to stand aside. What's even more amazing is CATL's Kirin battery, with a CLTC operating range of 850 kilometers. With 800V super charging, the ability to replenish 300 kilometers with a cup of coffee can be replenished. This is not a car manufacturing process, it is clearly redefining the word "mileage anxiety".
However, what really makes traditional luxury cars unable to sleep is the "smart plug-in" set of Zunjie S800. The voice assistant of Car Xiaoyi completely subverts people's perception of car interaction. In the past, BBA's voice control was like a disabled person with "hemiplegia". He had to shout 800 times before he could react. Xiaoyi is better, just create an AI housekeeper for you. During the multinational meeting, the "simultaneous transmission mode" was shouted, real-time translation and tone replica, the central control screen, secondary screen, and screen screen were synchronized subtitles, and the negotiation table instantly turned into a chat scene. What’s even more exaggerated is the rear seats, which are the words “hot stone physiotherapy”, and the seats are automatically heated and massaged. This is not the boss’s seat, it is clearly a high-end SPA in the car. Some netizens joked: "When you go out with Kaizunjie S800, the co-pilot may not be a secretary, but a private health consultant."
Speaking of safety performance, the Zunjie S800 even presses the BBA to the ground to rub. The active safety system called "Angel" is simply equipped with 360-degree, no blind spot monitoring on the car. Can't see the car in front of you clearly on rainy days? Distributed millimeter-wave radar can penetrate rain and fog and identify visually invisible vehicles, and automatically stop and avoid rear-end collisions. Afraid of overturning when turning? The time-space reasoning suspension network can predict road conditions in advance, without rolling when turning, without raising your head when starting, without brakes or nodding when driving. It feels like an old driver is helping you drive. The most amazing thing is collision protection. If it really hits, the seats will be automatically adjusted, the seat belts will be tightened, and the windows will be raised in one go. Even privacy information will be encrypted and protected. This is not a car safety, it is clearly a "golden bell cover" for the owner.
However, what scares traditional luxury cars the most is the pricing strategy of the Zunjie S800. From 1 million pre-sales to 708,000, this wave of "opening high and closing low" was really beautiful. You can buy a three-motor four-wheel drive + Hongmeng cockpit for 700,000 yuan, which is simply unimaginable before. In contrast, for BBA's models of the same price, the BMW 7 Series is still using a 3.0T engine, and the Mercedes-Benz S-Class does not even have a decent smart driving. What's even more ruthless is the top version of the Zunjie S800, which has a million-level configuration that is directly benchmarked against Maybach, but they are playing with technical crushing. Take the Tuling Dragon Walking platform for example, it supports 120km/h tire blowout control and does not slip without snow climbing. This is a magical tool in the snowy areas in the north.
If you want to talk about the thing that understands Chinese consumers best, the dual version strategy of the Zunjie S800 must be its The 4-seat executive version provides the bosses with floating screens, car refrigerators and 170° adjustable seats, which are like the mobile president's office. The 5-seater luxury version has also prepared modular storage space for family users, so that they can even put baby strollers in when taking their children out. This flexibility of "needing both face and inside" directly hits the weakness of traditional luxury cars' "rigid business". What's even more amazing is the blessing of Huawei's Hongmeng ecosystem, which seamlessly connects mobile phones, tablets, and smart homes. You don't have to reconnect to WiFi when you get on the car, and the navigation route directly flows to the car machine. This is the real smart life.
However, the S800 of the Zunjie is not perfect. Although it is known as a "millionaire luxury car", the brand premium is indeed not as good as BBA. There are comments online: "When you open the world, you always feel that you have less sense of rituals to open the Rolls-Royce." Fortunately, Huawei and JAC have been prepared for it, and they bet on technical equality. As Xiang Xingchu, chairman of JAC Motors, said: "This is not the technology pileup of a certain enterprise, but the collective evolution of China's manufacturing system." From the three-electric system to the smart cockpit, from safety protection to the connection between the world, the Zunjie S800 has almost taken out Huawei's technical foundation over the years. This "family bucket"-style solution is exactly what traditional luxury cars cannot achieve.
The market reaction also confirms this disruptiveness. It has exceeded 2,600 units in the 72-hour market, and 70% of the orders are top-end models. What is even more surprising is that 30% of buyers are young people under the age of 35, and Huawei mobile phone users account for the majority. What does this mean? This shows that Chinese consumers are becoming more and more pragmatic. They no longer believe in "car logos", but pay more attention to the technical configuration of real materials. A car reviewer has calculated the calculation: the value of the intelligent driving system of the Zunjie S800 is worth 400,000 yuan, the battery technology is worth 300,000 yuan, and the added value of Huawei's ecosystem, this price is really not expensive.
Of course, if the S800 really wants to subvert the BBA, there is still a long way to go. The luxury car market emphasizes "inheritance" and "content", which require time to settle. But it is undeniable that the Zunjie S800 has already tore open the defense line of traditional luxury cars. As netizens said: "In the past, when domestic cars were high-end, others thought you were bragging. Now, as soon as the S800 in Zunjie took action, BBA owners have begun to secretly check the configuration orders." This smart luxury revolution led by the Chinese may really allow Chinese bus stations to be on the center of the world stage.
Finally, let’s say the heartfelt words: buying a car is a personal choice after all. Some people love the brand story of traditional luxury cars, and some people pursue the technological experience of new forces. But it is undeniable that the emergence of the Zunjie S800 has added another possibility to the million-level market. It proves with its strength that Chinese cars can not only build good cars, but also redefine the standards of luxury. Then the question is - if it were you, would you pay for this "technical equality"? Welcome to talk about your opinions in the comment section!
