New Toyota RAV4 unveiled, 15,446 units sold last month

This is one time, another time.

Once upon a time, when talking about a car, the name of Toyota RAV4 is enough to make people yearn for. The reputation of being durable and fuel-efficient and economical are as if engraved in the minds of the Chinese people, especially in the auto market at that time, it was a beautiful landscape. It is not only the origin of urban SUVs, but also a sales legend in the global car world. Since its debut in 1994, it has sold more than 15 million units, ranking in the global SUV sales champion for six consecutive years. How glorious!

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Now, Toyota has made a comeback with the new generation of RAV4. The new car is carefully crafted based on the TNGA-K platform, and the interior is upgraded to a 12.3-inch dashboard and a 12.9-inch central control screen, and is equipped with a TSS4.0 driving assistance system, which can realize the ability of "automatic lane change when turning on the turn signal". The powertrain is also comprehensively innovative, covering oil-electric hybrid and plug-in hybrid, with even more powerful horsepower, and the pure electric range of plug-in hybrid models also reaches 100 kilometers. The list of parameters is impressive, as if it indicates another brilliant start.

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However, under the numbers, there are often mystery hidden. Looking at the performance of the new RAV4 in the Chinese market, although sales rose in the first four months of this year, jumping from more than 13,000 vehicles in January to more than 15,000 vehicles in April, and the ranking also advanced from 14th to 5th, which seems to be improving. But if it is placed in the long river of history and today's pattern, is this achievement enough to endorse its "mythical" status?

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This is one time, another time.

Once upon a time, when talking about a car, the name of Toyota RAV4 is enough to make people yearn for. The reputation of being durable and fuel-efficient and economical are as if engraved in the minds of the Chinese people, especially in the auto market at that time, it was a beautiful landscape. It is not only the origin of urban SUVs, but also a sales legend in the global car world. Since its debut in 1994, it has sold more than 15 million units, ranking in the global SUV sales champion for six consecutive years. How glorious!

---

Now, Toyota has made a comeback with the new generation of RAV4. The new car is carefully crafted based on the TNGA-K platform, and the interior is upgraded to a 12.3-inch dashboard and a 12.9-inch central control screen, and is equipped with a TSS4.0 driving assistance system, which can realize the ability of "automatic lane change when turning on the turn signal". The powertrain is also comprehensively innovative, covering oil-electric hybrid and plug-in hybrid, with even more powerful horsepower, and the pure electric range of plug-in hybrid models also reaches 100 kilometers. The list of parameters is impressive, as if it indicates another brilliant start.

---

However, under the numbers, there are often mystery hidden. Looking at the performance of the new RAV4 in the Chinese market, although sales rose in the first four months of this year, jumping from more than 13,000 vehicles in January to more than 15,000 vehicles in April, and the ranking also advanced from 14th to 5th, which seems to be improving. But if it is placed in the long river of history and today's pattern, is this achievement enough to endorse its "mythical" status?

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Everything in the world is not afraid of comparison. Looking at the current Chinese new energy vehicle market, it is really "the flowers are gradually fascinating". Domestic brands are emerging like mushrooms after a rain, and traditional car companies are also transforming. Their conquest in the field of intelligence has already made joint venture brands look forward to it. Automatic parking, voice interaction, OTA upgrades, and even building the cabin into a mobile audio and video entertainment space, these once "black technologies" have now become the "standard configuration" for many young consumers.

In contrast, even though the sixth-generation model claims to be equipped with TSS4.0 and has automatic lane change function, the gap between the intelligence and domestic new energy vehicles cannot be underestimated. This is like the camera tube TV at home that was once proud of. Even though the picture quality is good, its "intelligence" shortcomings will be fully exposed in the face of the impact of smart TVs. Consumers’ expectations for cars are far more than just transportation tools, and they also hope that they will become a "third space" that can think and interact.

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In the past, some joint venture brands disagreed with the new energy wave and held the hinterland of fuel vehicles, but were gradually marginalized in the market torrent. Isn’t this a realistic portrayal of “boiling a frog in warm water”? When the pain strikes, you may have no way to turn things around. The launch of the new generation of RAV4 is by no means a simple product iteration for Toyota, but also a deep response to the huge changes in the Chinese market and a severe test of its own strategic transformation.

What we are looking forward to is not just the increase in horsepower and the increase in screen, but the ability to truly be guided by the needs of Chinese consumers and integrate intelligence and electrification into the bloodline, making it more warm and humane. After all, a brand that has been based for a century is not about being self-confidence, but about being insightful and committed to innovation. This is just like practicing life. Those who stick to the rules will eventually fall behind the times. Only by working hard can they keep pace with the times and stand at the forefront. Do you think this is the reason?