Have you ever thought that you can drive a luxury SUV with the four-ring logo at the price of a Honda Accord? This is no joke! Just recently, Audi officially released a major news - the new 25 Q5L was officially launched, with a starting price of 260,000 yuan. This figure is not only 120,000 yuan cheaper than three years ago, but is even more affordable than some joint venture brands of mid-sized SUVs. A car owner in his circle of friends joked: "Now, you can drive Audi home if you buy a top-end domestic new energy vehicle!"
1. Sincerity behind the price "diving"
Friends who follow Audi know that the price of Q5L has been firmly above 380,000 in the past few years. But this time, the 25 models directly broke the routine, and the official guide price was reduced to 349,800 yuan. After adding terminal discounts, the actual purchase price only starts at 260,000 yuan. This wave of operations made many consumers say "very good". A sales manager who has worked in a 4S store for ten years revealed: "In the past, most of the customers of Q5L were private companies, and now even young people who have just worked for two or three years have come to consult."
Why did Audi suddenly "put out its big move"? In fact, the answer is hidden in the details. Although the 25-model Q5L has cancelled keyless entry and induction tailgate configurations, it has used the budget to the blade. For example, the 2907mm ultra-long wheelbase standard for the entire series allows rear passengers to easi
Have you ever thought that you can drive a luxury SUV with the four-ring logo at the price of a Honda Accord? This is no joke! Just recently, Audi officially released a major news - the new 25 Q5L was officially launched, with a starting price of 260,000 yuan. This figure is not only 120,000 yuan cheaper than three years ago, but is even more affordable than some joint venture brands of mid-sized SUVs. A car owner in his circle of friends joked: "Now, you can drive Audi home if you buy a top-end domestic new energy vehicle!"
1. Sincerity behind the price "diving"
Friends who follow Audi know that the price of Q5L has been firmly above 380,000 in the past few years. But this time, the 25 models directly broke the routine, and the official guide price was reduced to 349,800 yuan. After adding terminal discounts, the actual purchase price only starts at 260,000 yuan. This wave of operations made many consumers say "very good". A sales manager who has worked in a 4S store for ten years revealed: "In the past, most of the customers of Q5L were private companies, and now even young people who have just worked for two or three years have come to consult."
Why did Audi suddenly "put out its big move"? In fact, the answer is hidden in the details. Although the 25-model Q5L has cancelled keyless entry and induction tailgate configurations, it has used the budget to the blade. For example, the 2907mm ultra-long wheelbase standard for the entire series allows rear passengers to easily cross their legs; the seat filler uses three-layer memory foam, and the lumbar support feels comparable to that of first-class cabins when driving for a long distance. Some car owners have tested that basketball enthusiasts who are 1.85 meters tall can sit in the back row, and their knees can be blocked with two fists from the front seats.
2. The black warrior appears, his appearance is justice
If price is the stepping stone, then appearance is the "fatal temptation" that makes people pay their wallet. The 25 Q5L has launched the Black Warrior Special Edition for the first time. The black center mesh is paired with 20-inch "big foot" wheels, and the red brake calipers are particularly eye-catching in the night. What's more clever is that the designer inlaid a white Audi logo on the door, which looks like an exquisite brooch from a distance.
Xiao Chen, who has actually experienced the real car, sighed: "When parked in the company's basement, the Tesla owners next door were taking photos." The most surprising thing is the light group design - matrix LED headlights can not only automatically adjust the beam according to road conditions, but also project a flowing blanket on the ground when unlocking the vehicle. Some netizens joked: "Audi has dug up the concert lighting team, right?"
3. The carnival of pragmatists
When you get into the car, someone may mutter: "Isn't this interior designed from five years ago?" Don't worry, you will find the mystery when you look carefully. The newly added piano paint cover on the center console makes the messy data cables instantly invisible; the rear headrest has been upgraded to an aviation-style soft pillow, which makes it particularly comfortable to lean on it for a nap during lunch break. A mother shared: "When taking the children out for a trip, the rear floor is so flat that it can be used as a temporary diaper change table."
In terms of power, the familiar 2.0T+7-speed dual-clutch combination is still equipped with the familiar 2.0T+7-speed dual-clutch combination, but the engineer quietly optimized the shift logic. During daily commuting, the transmission is smooth like a CVT; after switching to Sport mode, the throttle response immediately becomes "crazy". The guy who had tested the drive described it as "It's like suddenly feeding the gentle golden retriever stimulant, and the feeling of pushing the back is coming!"
4. The wisdom of spending small money to accomplish big things
Compared to the BMW X3 next door that emphasizes control and Mercedes-Benz GLC pursues luxury, the 25-model Q5L takes the "all-round route". The standard quattro ultra four-wheel drive system can switch the drive mode within 0.2 seconds, and the body is as stable as a rail car when cornering in rainy days; the 565L trunk is stuffed into a stroller and camping equipment, and there are two boxes of mineral water available. What’s more considerate is that the car computer system retains physical knobs and can operate accurately while wearing gloves - this is simply a timely help for northern users.
It is worth noting that Audi has played a new level in pricing strategy this time. Although the entry-level version has a simple configuration, it only costs about 10,000 yuan to install 360° images, seat heating and other configurations in the later stage. Mr. Wang, who is very careful, calculated the calculations: "It is equivalent to using Accord hybrid prices. If you buy a luxury SUV with four-wheel drive, the value retention rate will be higher when you transfer later."
5. New choices from the party
Of course, some consumers are waiting and watching: "I heard that the new model of through-type taillights will be released in the year. Will you lose money if you buy it now?" In fact, this question has been answered. The current Q5L terminal discount has reached 80,000 yuan, and the price of the replacement model will inevitably be strong in the early stage of its launch. Manager Li, who is engaged in auto finance, suggested: "If the budget is within 300,000, now is the best time to buy it; those who want to pursue new technologies can wait for next year, but they must prepare to spend 100,000 yuan more."
After all, the 25 Q5L is like a classic windbreaker discounted in the mall - the style is not necessarily the latest trendy, but the materials are solid and well-tailed. The key is that the price is attractive enough. As netizens concluded: "I bought 260,000 yuan not only for four circles, but also the sense of stability of German craftsmanship." So the question is: When you hold the budget and hover between the top joint venture equipment and the luxury entry-level, will Audi receive the olive branch this time?
