When the electric vehicle industry is comparing who is better at "bragging", some people are silently "practiceing internal skills"
There is a strange phenomenon in the electric vehicle industry: each press conference is more exaggerated, and each parameter is more bluffing. However, when we arrive in the real situation, those cars that claim to be "invincible in range" and "safe and worry-free" often fail at critical moments. Consumers are not fools. What they need is not a scattered PPT, but a product that can truly make people feel at ease.
Recently, the battery safety test of Dongfeng Honda S7 has become popular. It’s not because it does some fancy marketing, but because it does something that should be the standard in the industry but few people do it - testing it with real money, rather than bragging by words. It cannot be frozen at minus 30℃, and it cannot be roasted at high temperatures of 50℃. It can be measured in 1.5 million kilometers, and it can withstand the static pressure of 15 tons... Behind these numbers is not the "ideal data" in the laboratory, but the real test of extreme environment.
When the electric vehicle industry is comparing who is better at "bragging", some people are silently "practiceing internal skills"
There is a strange phenomenon in the electric vehicle industry: each press conference is more exaggerated, and each parameter is more bluffing. However, when we arrive in the real situation, those cars that claim to be "invincible in range" and "safe and worry-free" often fail at critical moments. Consumers are not fools. What they need is not a scattered PPT, but a product that can truly make people feel at ease.
Recently, the battery safety test of Dongfeng Honda S7 has become popular. It’s not because it does some fancy marketing, but because it does something that should be the standard in the industry but few people do it - testing it with real money, rather than bragging by words. It cannot be frozen at minus 30℃, and it cannot be roasted at high temperatures of 50℃. It can be measured in 1.5 million kilometers, and it can withstand the static pressure of 15 tons... Behind these numbers is not the "ideal data" in the laboratory, but the real test of extreme environment.
But the question is, why do such "basic operations" become "outliers" in the industry?
Look at the current electric car market, how many brands are playing digital games? The battery life is higher than the other, but when it is actually opened, it will be cut in half in winter; it will be safe to blow the ceiling, but it will catch fire when it hits, and even stops it can ignite itself. Consumers are not experts, they can only trust the manufacturer's publicity, but reality is slapped in the face again and again - trust is overdrawn and anxiety is amplified.
What’s even more ironic is that some companies do not know what the problem is, but choose the shortcut “smart”. Computer simulation is so easy to use, and the laboratory data is so beautiful. Anyway, consumers will not really drive the car to minus 30℃ for verification. But Dongfeng Honda S7 chose the most "stupid" method - to test it with real skills, and practice all the extreme situations that users may encounter 365 times in advance.
Some people say that this is "over-design" and "a waste of costs." But I want to ask: When your family is sitting in the car, do you want it to be "just enough" or "absolutely safe"?
The electric vehicle industry does not lack "genius", but what is lacking is "fool" - the kind of "fool" who is willing to spend four years to fight the safety of the battery; willing to use 12,000 tons of die-cast to ensure that the shell is indestructible; willing to design 15 layers of protection, and even objects falling from high altitudes are considered. Users may not feel these details at ordinary times, but at critical moments, they are the last line of defense in life.
We always say "user first", but how many people really put user safety first?
It's time for the industry to wake up. Don’t compare who is more good at “bragging”, but compare who is more willing to “practice internal skills”. Consumers’ trust cannot withstand repeated overdrafts, and safety should not become a victim of marketing speech.
Dongfeng Honda S7's approach may remind the industry: the real technical temperature is not expressed by words, but by real "stupid work".
