Ask the World M8: Another needle of chicken blood from Hongmeng Zhixing

400,000 yuan, the amount of BBA sold in one year! Huawei has hit the ceiling of the car market again this time?

He took 44,000 orders in 72 hours and reached 50,000 units in 4 days! Huawei's M8 is now on the market. The domestic SUV starting at 359,800 yuan will directly rub the prices of BMW X5 and Ideal L9 on the ground. The Selis factory recruited workers overnight, and Yu Chengdong shouted "delivery the car right away", but behind the carnival, someone poured cold water: How long will this wave of explosive orders last?

1. Price butcher enters the market, the car market is in full swing

Wenjie M8 played hard enough this time! The price of 359,800 to 449,800 yuan is 50,000 yuan cheaper than the Ideal L9 and 200,000 yuan cheaper than the BMW X5, but it is stuffed into Huawei ADS 3.3 high-end intelligent driving, dual lidar, and a large six-seater wheelbase of 3105mm, even air suspension has become the standard configuration. Netizens joked: "Huawei is going to strip away all the BBA's premium shorts!"

The data is even more scary: 8,000 units are sold in 8 minutes, exceeding 20,000 in one hour, and the Mercedes-Benz GLE sold in China for the whole year (44,000). The Selis factory was so anxious that it recruited workers in three shifts. The salary was 8,000 and it still included food and accommodation. However, the production capacity could not keep up with the rapid increase in orders. Some car owners laughed at themselves: "I'm afraid I have to wait to become a 'prestigious futures owner'."

2. Huawei's plot: Use technology to crush the price war

Why does the M8 dare to sell 400,000 yuan and even make a big order? The answer is hidden in three "king bombs":

Zhijia crush: 192-line lidar + Huawei ADS 3.3, run around in the city without maps, and directly upgrade to L3 in the third quarter. The Xiaopeng G9 next door is still selling for 250,000 yuan, but the Smart Drive Package has to add 20,000 yuan.

Range cruising: 1526 kilometers of comprehensive range, pure electric mode can run 310 kilometers. The owner of Ideal L9 cried: "I have enough money to buy milk tea for half a year!"

Safety inversion: Truck 80km/h side impact test, door triple unlocking, this configuration requires another 100,000 yuan to be added to the BMW X5.

Yu Chengdong even made a harsh statement: "Buying in the world is buying Huawei technology." This is true, but Huawei's abacus is far more than that - using M8 to grab the 400,000-level market, it can not only advertise its own smart driving system, but also force BBA to lower prices, killing two birds with one stone!

3. Hidden worries under carnival: Will the hot-selling curse reappear?

Although the scenery is now, the old car owners in the world have already seen through the routine. Last year, the M7 sold 30,000 units in the first month of its launch, and its monthly sales fell to 10,000 after half a year; the sales of M9 in the first three months of this year were directly cut in half. Netizens joked: "Huawei's car manufacturing is like setting off fireworks, which explodes violently but destroys quickly."

The more ruthless opponent is still eyeing:

Ideal L9 uses a big move to reduce prices, and the store directly gives away a 60,000 equity package;

Xiaopeng G9 cut the lidar, and the price reached 249,900;

BMW iX3 dropped by 120,000 yuan, and dealers shouted "clearing positions at a loss."

Even Huawei's own brothers are in internal strife! Zhijie S7 sells for 250,000 yuan, Xiangjie S9 takes the business route, Shangjie is about to release a 150,000-level model. Some industry insiders predicted: "The M8 in the world is now taking advantage of Huawei's exclusive favor. When the brother models are launched, their own family will have to grab a meal!"

4. The ultimate question: Can a domestic car worth 400,000 yuan become a classic?

Looking back at this carnival, Huawei is actually betting on two things:

Can technological beliefs beat brand premium? When the Audi A6L is reduced to 320,000 yuan, how many people are willing to pay an extra 80,000 yuan for the "Huawei benchmark"?

Can the myth of hitting orders be transformed into long-term reputation? The Xiaomi SU7 will be popular for a year because Lei Jun personally came to change the screws. If the delivery of the M8 in Questioning World is delayed or the quality control is overturned, fans will become black fans in minutes.

Yu Chengdong said he would sell 500,000 vehicles this year, but look at the recruitment notice of the Selis factory, and then look at the 78% of the top-end tycoons in the M8 orders in the world - Huawei is not only gambled on sales, but also the reshuffle of the Chinese auto market's voice.

The explosive orders of the M8 in the world are very similar to the "Kirin chip counterattack" in the mobile phone industry back then. But a car is not a mobile phone. Users can tolerate waiting for the car for three months, but they can't stand the after-sales service line for two weeks. When Huawei tear opens the gap in the 400,000-level market, it should also think about it: Should we continue to make fireworks or build a lighthouse?

Then finally, the editor wants to ask: "If a domestic car can't be grabbed by selling it for 400,000 yuan, will you scold it for being awesome or praise it for being awesome?" You taste it, you taste it carefully.

(The above is purely personal opinion. Welcome to follow and like. The material comes from the Internet. If it is infringed, delete it)

Can the M8 in the world become an evergreen in the auto market? Let’s ride a donkey and read the songbook - let’s take a look!