In 2024, Chinese cars ushered in a magnificent 2025. Looking back at the past year, the development of new energy vehicles has been in full swing, and more and more new forces of cars have poured into the market. Traditional car companies are also struggling to compete for market share. The contest with passion is like a war without smoke. The concentrated listing of new cars has become a decisive bargaining chip for car companies, and there are no less than hundreds of new cars listed every year. However, there must be a winner in the competition. For new cars that sell well, there will be new cars with bleak sales. For example, the following three models have high hopes for publicity in the early days of listing, but the final sales are attributed to mediocrity and even gradually cool. For consumers, no one wants to buy a short -lived model. Next, let's take a look together, what is the reason why they are so bleak?
Beijing Automobile Cube
Guidance price: 9999-1319 million yuan
In recent years, Beijing's automobile development has not been smooth, product competitiveness has not been able to go, and sales are also anxious. Even the zero of large manufacturers can not be compared. If you want to turn over, you must change it. If you want to change, you must seize the taste of the consumer. Today, when you are younger, Beijing Automobile launched the Rubik's Cube in July 2022, which is posi
In 2024, Chinese cars ushered in a magnificent 2025. Looking back at the past year, the development of new energy vehicles has been in full swing, and more and more new forces of cars have poured into the market. Traditional car companies are also struggling to compete for market share. The contest with passion is like a war without smoke. The concentrated listing of new cars has become a decisive bargaining chip for car companies, and there are no less than hundreds of new cars listed every year. However, there must be a winner in the competition. For new cars that sell well, there will be new cars with bleak sales. For example, the following three models have high hopes for publicity in the early days of listing, but the final sales are attributed to mediocrity and even gradually cool. For consumers, no one wants to buy a short -lived model. Next, let's take a look together, what is the reason why they are so bleak?
Beijing Automobile Cube
Guidance price: 9999-1319 million yuan
In recent years, Beijing's automobile development has not been smooth, product competitiveness has not been able to go, and sales are also anxious. Even the zero of large manufacturers can not be compared. If you want to turn over, you must change it. If you want to change, you must seize the taste of the consumer. Today, when you are younger, Beijing Automobile launched the Rubik's Cube in July 2022, which is positioned as a compact SUV. Models that are highly hoped. Although Rubik's Cube has invested a lot of efforts in product development and preliminary publicity, it is not optimistic from the current sales results.
The data shows that the Rubik's cube has fallen all the way since it was listed. By 2024, it was even more bleak. The sales have been maintained in a downturn of hundreds of vehicles per month, and they have not even exceeded 700 units. Among them, only 258 units were sold in November. Such achievements are obviously unsatisfactory, not to mention competitors such as Changan CS75PLUS, Haval H6, and Xingyue L competed.
Since entering the game, Beijing Automobile has positioned Rubik's cube on "the first SUV of young people". It is mainly promoted to focus on the design of the Hongmeng vehicle machine system, electronic rearview mirror, and the design of electric vehicles. The optimal solution. However, the Hongmeng system that Rubik's cube is not standard in the entire system, provided only on medium and high models priced at 109,900 yuan and above. Such a price will undoubtedly weaken consumers' willingness to buy. At the same time, the eye -catching configuration of an electronic rearview mirror requires additional costs, and the optional price is as high as 5,000 yuan, which undoubtedly further reduces its attractiveness to consumers. In addition, there is no obvious advantage compared with the competitions such as Haval H6 and Boyue L, and the power performance of the 1.5T engine can only be regarded as satisfactory.
In addition, in terms of market awareness and brand premiums, Rubik's Cube does not have advantages compared to the same models. Although Beijing Automobile has a long history of development, its brand influence is significantly insufficient in competition with first -line independent brands such as Haval, Changan, Geely. What is even more worse is that the Rubik's cube has a very poor grade in the safety collision test of China Insurance and Research. In the process of collision, A -pillar bending phenomenon has occurred, which means that the safety problems of the members of the Rubik's Cube can not solve it by simply increase the airbags to solve the airbags. Essence Today, the domestic auto market competition is becoming increasingly fierce. In the price range where the Rubik's cube is, there are many competitive models, such as Geely Boyue L, Changan CS75PLUS, Haval H6 and other large manufacturers, why do they choose the Rubik's Cube? Therefore, it is not difficult to understand that Rubik's sales performance is mediocre.
SAIC -GM Wuling Kajie
Guidance price: 8.58-14.98 million yuan
Wuling was a professional household in the magic car. From Wuling Light to Wuling Hongguang, from Baojun 310 to Baojun 730, from Wuling Kaijie to Wuling Star, and then from Hongguang MINI to Wuling Binguo, it can accurately grasp the needs of user needs. After the launch Become a explosive model, or even a phenomenon -level model. However, many of the models are also beyond imagination, such as Wuling Ketac.
Wuling Kaijie is the first silver model under SAIC -GM Wuling, which was officially launched in November 2020. The monthly sales of this car exceeded 10,000 in a single month in December 2020. In January 2021, Wuling Kaijie's monthly sales continued to exceed 10,000. However, the good times are not long. Beginning in February 2021, Wuling Kaijie's sales have shown a "cross -mountain style" trend, and as of November 2024, Wuling Kaijie's monthly sales have never exceeded 10,000 units, even even In the past year, the monthly sales volume has not even made a breakthrough, and only 7 were left in November 2024. This performance did fail for Wuling Kaijie.
As a compact MPV model that has attracted much attention in the early days of listing, Wuling Kaijie has improved in terms of design and power performance. At the same time The seats are equipped with ultra -long slide rails. After the third row of seats is put, it can be completely hidden in the trunk floor, allowing it to form a four -seater layout. It is undeniable that as a compact MPV model, space is a big selling point of Wuling Kajie, but the current consumer demand for MPV is not limited to space size, but also practicality. Although Wuling Kaijie is nominated as a 6 -seater model, in fact, the third row is not only narrow in the third row, but also extremely inconvenient in entering and leaving, making it only 4 people in the effective number of passengers, which also greatly reduces the practicality of Wuling Kaijie. In addition, the power is also relatively pulled. The 1.5T turbocharged engine is not only lagging behind the opponent of the same level in terms of performance, but also a large number of quality complaints, such as the engine failure light, electrical failure, body leakage and other problems. Consumer's car experience.
Looking back at the history of the development of Wuling in Shangqi, it is a history of from one explosion to another explosion. It can be said that the explosive manufacturing capability of SAIC -GM is the only one among the majority of car companies. However, it is regrettable that a series of explosive models of SAIC -GM Wuling today did not allow the brand to continue the glory of the past. Instead, the entire brand revealed the meaning of rivers and rivers. As the first model of Wuling Silver Standard, Wuling Kaipa shoulder the heavy responsibility of impacting, but it has now become the "persuasion" object of the market. Such a change makes people have to think deeply. If you cannot find the root cause of the problem in time and take effective measures for improvement, then the future of Wuling Ketac will undoubtedly be full of challenges and uncertainty.
Kia K5
Guidance price: 13.98-2068 million yuan
Kia Automobile has officially entered the Chinese market for more than 20 years since 2002. It has won the market with its low price, high configuration, and high cost performance. In 2016, it ushered in the peak period. It was once regarded as "the dark horse in the joint venture car company". However, after the Cyclonus, it was stunned. After rushing to the peak, Kia quickly fell to the altar. Now it has been hovering at the bottom of the valley for 8 years, and it is almost marginalized in the Chinese market. In order to increase sales, it has to be changed to the market through large discounts. Taking the Asian K5 as an example, the highest discount is currently reaching 25,000 yuan, and the minimum starting price has dropped to 115,800 yuan. For a B -class car, this price is quite quite price. It's seductive, but it is still "unattended".
The data shows that since the listing of Kia K5 in September 2020, it has been more than 4 years now. Except for a little bit of uplinking at the beginning of listing, the rest of the time has basically showed a significant decline. Wandering in three digits. After entering 2024, the sales volume of Kia K5 was even more miserable. The monthly sales volume exceeded 200 vehicles. It was almost extravagant. Even through a large discount, it was difficult to exchange sales. From January to November 2024, the cumulative sales volume was only 1326 units. Among them, 98 sales in November. As we all know, the size of the B -class car is not small. Paaste, Magotan, Camry, Accord, etc., the joint venture models of the same level, sold more than 10,000 vehicles a month in November. Passat broke through 2 Thousands of vehicles.
As a medium -sized car that focuses on young markets, the design of Kia K5 does have a lot of highlights. The tiger -type air -type grille is connected to LED headlights, forming a wide and sharp visual effect. The body lines are smooth and elegant, and the slip -back design and five -spoke sports wheels are undoubtedly an extra points for young consumers who are pursuing personalized. The tail adopts penetrating taillights, with a bilateral dual exhaust layout to further emphasize the sports atmosphere. Its length, width and height are 4980/1860/1445 mm, and the wheelbase is 2900mm. The length and wheelbase in this level are relatively advantageous. In terms of interior, the 12.3 -inch full LCD instrument panel and the 12.3 -inch multimedia touch screen adopt the current popular integrated design to support Carlife, voice recognition control, mobile APP remote function, and Internet of car network. Mid -high -level models also have L2 -level driving assistance systems. In terms of power, the two power options of 1.5T and 2.0T are provided, of which the maximum power of the 1.5T engine is 125kW, while the maximum power of the 2.0T engine is 176.5kW.
In fact, from the perspective of the product, it can be said that the Asian K5 has come up with full sincerity, but there are many powerful models in the price range of it, compared to Passat, Maca, Camry, Agayether and other models. The popularity and recognition are relatively low, and consumers are more inclined to choose those brands with long history and good reputation. At the same time, in addition to the joint venture models, there are also powerful independent brands. In the same or lower price range, independent brand models can provide richer configuration and advanced technologies, making the price advantage of Kia K5 no longer obvious. In addition, the Kia K5 also has quality problems such as engine abnormal sounds, transmission jitter, poor sound insulation effect, and hard chassis, which will affect purchase decision -making. It seems that Kia K5 still needs to "make up lessons" in the domestic B -class automobile market.
Uncle Che Summar
As the so -called "selection of things and the survival of the fittest", when the product power of a car cannot meet the needs of consumers, it will naturally be eliminated by the market. Just as the above three models, there are both the decline in brand influence and expensive pricing and insufficient product power. Although it has not yet officially discontinued production, it has no advantage. It is unknown how long they can live in the automotive industry. In the end, Uncle Che also had to remind him a little. Before buying a car, he must light up his eyes and choose cautiously. Although cars are a consumables, for ordinary consumers, buying a car is an important investment. It is necessary to comprehensively consider many aspects such as brand strength and cost -effective models. There are various problems such as the above models. The product is insufficient. When buying, you really need to think twice and then go. Don't accidentally become a victim of the experiment.
