Geely Cowboys launched, equipped with 1.5T+7DCThardcore off-road package, priced at 93,900-99,900 yuan

Recently, Geely Automobile's new car, Geely Cowboy, was officially launched, offering 2 configuration models, priced at 93,900-99,900 yuan. The new car is officially positioned as a "light off-road small SUV". The body is equipped with a hard-core off-road package, and the overall appearance and interior design style of the new car continue the Geely ICON design concept. In addition, the new car is also equipped with a 1.5T+7DCT power combination.

Pictured: 2025 Geely Denim 1.5TD Fun Wild Edition

Geely Cowboy offers 2 configuration models, namely: 1.5TD trendy version and 1.5TD fun wild version, priced at 93,900 yuan and 99,900 yuan respectively.

In addition, Geely Cowboys also launched limited-time preferential prices of 89,900 yuan (trendy version) and 95,900 yuan (fun wild version).[Please consult your local dealer for details]

Appearance design

Recently, Geely Automobile's new car, Geely Cowboy, was officially launched, offering 2 configuration models, priced at 93,900-99,900 yuan. The new car is officially positioned as a "light off-road small SUV". The body is equipped with a hard-core off-road package, and the overall appearance and interior design style of the new car continue the Geely ICON design concept. In addition, the new car is also equipped with a 1.5T+7DCT power combination.

Pictured: 2025 Geely Denim 1.5TD Fun Wild Edition

Geely Cowboy offers 2 configuration models, namely: 1.5TD trendy version and 1.5TD fun wild version, priced at 93,900 yuan and 99,900 yuan respectively.

In addition, Geely Cowboys also launched limited-time preferential prices of 89,900 yuan (trendy version) and 95,900 yuan (fun wild version).[Please consult your local dealer for details]

Appearance design

In terms of appearance design, the front face of Geely Cowboy adopts a blackened long air intake grille, and is also equipped with split headlights (the Quye version is equipped with adaptive far and near light sources). In addition, in order to enhance the visual toughness of the front face, the new car also adds thick blackened decorative parts + silver lower fenders to the front surround. Together with the blackened Geely "GEELY" English car logo, the front face design shows a unique The vulgar energetic hardcore atmosphere.

Coming to the side of the car body, Geely Cowboy uses a relatively square body outline design, and the two-color car paint matches the multiple raised lines and blackened decorative parts on the body, giving the whole vehicle a strong sense of strength. In addition, the new car also provides a roof storage platform, 18-inch blackened wheels (215/55 R18) + red brake calipers and other designs.

The body size of Geely Cowboy is: 4442x1860x1770mm, the wheelbase is 2640mm, and it is positioned as a small SUV.

Roof storage platform: cargo area 1.3 square meters, maximum load capacity 50 kg; "BORN FREE" is engraved on the front side of the equipment rack.

At the rear of the car, the Geely Cowboy uses left and right independent square taillight groups, and the rear tailgate is also equipped with an external storage backpack. In addition, a large area of ​​thick blackened decorative parts is added to the bottom of the rear apron. Its design echoes that of the front apron, further enhancing the hardcore attributes of the vehicle.

interior design

In terms of interior design, the Geely Cowboy center console area is equipped with a three-spoke flat-bottomed steering wheel, an 8.8-inch LCD instrument, and a 14.6-inch floating central control screen. At the same time, the new car also uses an electronic shifting mechanism.

In addition, the new car is also equipped with Flyme Auto in-car system (built-in Ekatong E02 in-car chip), L2-level assisted driving, 360° panoramic image + 180° transparent chassis, panoramic canopy, 6-channel speakers, 256-color ambient lights, Automatic air conditioning and other configurations.

As for the seats, the car adopts a 5-seat layout, and the seats are wrapped in a leather/textile mixed material.

In terms of seat functionality, the new car provides electric adjustment of the front seats, and the rear seats also support a 40:60 ratio of folding down.

Power unit

As for the power unit, Geely Cowboy is equipped with a 1.5T engine, matched with a 7-speed wet dual-clutch gearbox, with a maximum power of 133kW (181Ps), a maximum torque of 290N·m, a maximum speed of 200km/h, and a WLTC comprehensive fuel consumption of 6.97L/100km.

Market prospects

Geely Binyue (price: 66,800-103,800 yuan)

GAC Trumpchi GS3 (priced at RMB 85,800-111,800)

Changan CS35 PLUS (priced at 79,900-99,900 yuan)

From the perspective of model positioning/price range/energy type, competitive models of Geely Cowboy include: brother model Geely Binyue (cumulative sales volume from January to October 2024 is 70,307 units), GAC Trumpchi GS3 (from January to October 2024) Cumulative monthly sales volume is 37,455 units), Changan CS35 PLUS (cumulative sales volume from January to October 2024 is 18,578 units) and other models.

So, in the face of the above-mentioned competing models that have been in the market for a long time, what do you think the Geely Cowboy, which is officially positioned as a "light off-road small SUV", will perform in the market? Welcome to leave messages and communicate in the comment area!