Under the spotlight, Zunjie S800 finally revealed its true appearance.
Announced together with it, there is also a pre-sale price of 1 million to 1.5 million yuan.
What’s interesting is that Yu Chengdong has repeatedly mentioned its 10 million-level experience on the 500,000-level Wenjie M9 before.
However, when the Zunjie S800 was launched, Yu Chengdong did not emphasize the digital value of the car.
He probably understands that true luxury does not require high profile.
If you respect the world, you don’t need to cater to the public.
The realm of respect is the fourth realm after the realm of inquiry, the realm of wisdom, and the realm of enjoyment.
At the beginning of this year, Yu Chengdong said publicly, "The Four Realms are our model points, and we can only do so much at the moment."
"Because manpower resources are indeed tight, we will build these four model points in the future to serve as a reference for other Chinese car companies."
In this way, the Zun Realm is probably the last realm of Hongmeng Zhixing in the short term.
Those who arrive last really like to do something big to make themselves famous.
Under the spotlight, Zunjie S800 finally revealed its true appearance.
Announced together with it, there is also a pre-sale price of 1 million to 1.5 million yuan.
What’s interesting is that Yu Chengdong has repeatedly mentioned its 10 million-level experience on the 500,000-level Wenjie M9 before.
However, when the Zunjie S800 was launched, Yu Chengdong did not emphasize the digital value of the car.
He probably understands that true luxury does not require high profile.
If you respect the world, you don’t need to cater to the public.
The realm of respect is the fourth realm after the realm of inquiry, the realm of wisdom, and the realm of enjoyment.
At the beginning of this year, Yu Chengdong said publicly, "The Four Realms are our model points, and we can only do so much at the moment."
"Because manpower resources are indeed tight, we will build these four model points in the future to serve as a reference for other Chinese car companies."
In this way, the Zun Realm is probably the last realm of Hongmeng Zhixing in the short term.
Those who arrive last really like to do something big to make themselves famous.
Among the car companies behind Sijie, JAC is considered a little-known one.
Without a sufficient market share and a magnificent car-making story, everyone may not know more about JAC than Dongfeng Xiaokang.
Because of this, this highlights JAC's need for Huawei.
In fact, as early as 2019, JAC signed a comprehensive cooperation framework agreement and MDC platform project cooperation agreement with Huawei.
By mid-2022, some media revealed that JAC will cooperate with Huawei in smart car selection business.
In the same year, news of the cooperation between Chery and Huawei in smart car selection was also exposed.
From this point of view, it is not too late for Jianghuai to start.
The reason why Zunjie appeared late may just be to achieve the perfect million-level positioning.
Judging from the news released at the beginning, the brand name of the cooperation between JAC and Huawei is not called "Zunjie", but "Aojie".
Later, Yu Chengdong admitted that the word "Ao" was not too modest in traditional Chinese culture, so he changed the name to Zunjie.
Of course, there are two sides to such humility.
From the brand name change to Yu Chengdong not emphasizing the experience worth tens of millions in Zunjie, there are indeed some signs of convergence in these practices.
It's just that Yu Chengdong has said before, "The positioning of JAC Smart Car Brand is ultra-high-end, and our benchmark is far beyond the levels of Maybach and Rolls-Royce Phantom."
"We will position ourselves to be more luxurious, higher-end, and more comfortable than them."
A truly powerful person cannot keep a low profile even if he wants to.
It is worth mentioning that last year, media reported that Zunjie was developing three large vehicles, covering the three categories of sedans, SUVs and MPVs.
Among them, reports say that the release time of Zunjie’s first model has been advanced to Q4 of 2024.
Judging from the news that was first exposed, Zunjie originally wanted to take out a million-level MPV as the vanguard.
But now we can see that Zunjie first launched a large luxury sedan-S800.
Perhaps Huawei's original plan was to ride on the momentum of the Honor S9 and improve on the later Honor S800.
The world of respect is going to skyrocket.
Faced with the choice of Huawei Smart Car, all the cooperative car companies behind the four circles are extremely determined.
Zhang Xinghai, founder of Cyrus, said, "Celes is Huawei's most stable, reliable, and deepest smart car partner. The current cooperative relationship between the two parties has been deeply bound, regardless of you and me."
Yin Tongyue, chairman of Chery, also said, "Huawei is the greatest company, and we are fortunate to have Huawei play with us."
As for BAIC Chairman Zhang Jianyong, he also expressed his determination, "BAIC is willing to enjoy the world All in!"
Similarly, Jianghuai Chairman Xiang Xingchu made his attitude clear - "We have given our best resources to Zunjie, all for Zunjie and everything in Zunjie."
Xiang Xingchu revealed that cooperation with Huawei requires the creation of a new platform to innovate in accordance with the architecture of intelligent networked new energy and the thinking of software-defined cars.
He pointed out that the Zunjie model will be produced at Jiangxi Automobile Group's Feixi Super Factory. The new factory has invested nearly 4 billion yuan and has an annual production capacity of 200,000 vehicles.
Based on the million-level positioning of Zunjie, one can imagine the high value of the annual output of 200,000 vehicles.
As a result, this requires the S800 to play a majestic role in the world and cannot afford to miss it.
Previously, Yu Chengdong personally announced that Zunjie's first model will be unveiled at the Guangzhou Auto Show, priced at more than 1 million yuan, and will be launched in advance next spring.
But when it came to the auto show, the Zunjie S800 was only displayed in the form of a private party, and there was no chance for the general public to see it.
Such appearance has already shown the extraordinary status of Zunjie S800.
Combined with its pre-sale price of 1 million to 1.5 million yuan, the Zunjie S800 does have reason to be aggressive.
This time, Huawei is really determined to make a super flagship model.
As Hongmeng Zhixing’s first million-level flagship, the Zunjie S800 clearly needs to distance itself from other models in terms of design.
Therefore, in addition to promoting the color-blocked body, the new car also abandoned the Kunpeng shape that the family strongly promoted and switched to the new Zongheng Xinghan design language.
Because of this, Zunjie S800 is determined to maximize the charm of "sparkling stars".
Whether it is the front and rear headlights, door handles, or the starry sky roof of the interior, Zunjie S800 wants to maximize its shining selling points.
The luxurious aura of Zunjie is such that it cannot be concealed.
With a body of nearly 5.5 meters long and a long wheelbase of 3370mm, there is no doubt that the Zunjie S800 is a large enough ultra-luxury product.
Such a figure has completely surpassed the Maybach S-class, which is probably the reason why Zunjie specially named it S800.
Regardless of body shape or naming number, Zunjie wants to overwhelm Maybach.
It’s just that the Zunjie S800 uses a squinting design for front recognition, which seems a bit stingy.
For reference, although the BMW i7 has a similar design technique, the car also has the iconic double-kidney grille to highlight its domineering look.
On the other hand, Maybach and Hongqi Guoya, which are fuel-powered cars, also enhance the large area of the headlights and traditional grilles.
In comparison, the Zunjie S800, which emphasizes the attributes of electric vehicles, has really limited methods that can be used here.
From another perspective, the Zunjie S800, which does not have eye-catching headlights and grilles, naturally determines its positioning attributes to break the traditional approach.
In this case, it only needs to play to Huawei's usual strengths.
The Zunjie S800, which integrates various luxury technologies, has already demonstrated its core selling points from its positioning as the "flagship of the era".
Yu Chengdong pointed out that the new car has "8S" design standards, including super cruise, super mobility, super information perception, leapfrog privacy, world-ground networking, artificial intelligence assistance, active protection system and super reliability.
Among them, "super cruise" probably means that the Zunjie S800 not only has a pure electric version, but also provides an extended-range version.
In addition, the official also pointed out that each position of Zunjie S800 is equipped with independent visual, hearing, touch and sensory experience and fully active sensing services.
From this point of view, Zunjie S800 will also use AI seats.
At the same time, the Zunjie S800 chassis will use the Turing II Dragon Platform, which Yu Chengdong described as "the first of its kind in a century-old chassis architecture."
According to current industry trends, it is expected that new cars will use a fully active suspension system, which can combine intelligent driving technology to complete active suspension adjustments.
In this regard, Xiaomi also demonstrated a similar technical solution not long ago, and BYD has already launched different versions of Yunnan chassis.
It seems that competition among high-end models in the field of intelligent chassis will intensify in the future.
On this basis, Yu Chengdong also said that the Zunjie S800 vehicle architecture is specially designed for L3 level autonomous driving.
He has previously said that Huawei's ADS 4.0 system will be launched in 2025 and will also implement commercial pilots for high-speed L3 autonomous driving.
From this point of view, Zunjie S800 will take the lead in Huawei’s L3 smart driving.
The Zunjie S800, which uses Huawei's top technology, is confident enough to sell for over one million yuan.
Similarly, the U8 was launched last year.
For such a technical totem, it is obviously not appropriate to judge the value solely by price or sales volume.
What needs to be admitted is that their emergence may not immediately change the pattern of the ultra-luxury market.
But the signal that continues to be sent out is that market rules have begun to change——
Chinese cars have the ability to define the standard of ultra-luxury.
There are reports that Zunjie S800 will sell 2,000 units in its first year.
Referring to the meager data of the current Mercedes-Benz EQS and BMW i7, the goal of the Zunjie S800 is actually not low.
Of course, this is still a long way from looking up at the results of U8.
However, judging from the current outstanding performance of Zunjie M9 in the 500,000-level market, it is difficult to say that Zunjie will not create more surprises.
After all, Huawei has always been aiming to create history.
Zunjie, why can't you be such a representative?
