Netcom Interview: Does anyone still care about fuel vehicles now? The hot words in automotive news are hybrid, extended range, solid-state batteries, and end-to-end; does anyone still care about the technology of the traditional three major components: engine, transmission and (non-digital) chassis?
Geely said: I care, I am No. 1 in the A-class fuel vehicle market.
On the evening of October 27, at the Tang Furong Garden in Xi'an, Geely Automobile launched two new versions of fuel vehicles: the 2025 Geely Xingrui Dongfang Yao and Xingyue L Dongfang Yao.
Different from the usual price wars under the banner of releasing new versions, but in fact participating in price wars by "increasing quantity and reducing prices", the official selling prices of Xingrui Dongfangyao and Xingyue L Dongfangyao do not deliberately lower the entry price of the products.
But the new cars have indeed "increased" the volume. Both new cars have been upgraded in terms of design, intelligence,
Netcom Interview: Does anyone still care about fuel vehicles now? The hot words in automotive news are hybrid, extended range, solid-state batteries, and end-to-end; does anyone still care about the technology of the traditional three major components: engine, transmission and (non-digital) chassis?
Geely said: I care, I am No. 1 in the A-class fuel vehicle market.
On the evening of October 27, at the Tang Furong Garden in Xi'an, Geely Automobile launched two new versions of fuel vehicles: the 2025 Geely Xingrui Dongfang Yao and Xingyue L Dongfang Yao.
Different from the usual price wars under the banner of releasing new versions, but in fact participating in price wars by "increasing quantity and reducing prices", the official selling prices of Xingrui Dongfangyao and Xingyue L Dongfangyao do not deliberately lower the entry price of the products.
But the new cars have indeed "increased" the volume. Both new cars have been upgraded in terms of design, intelligence, and power. Xingrui Dongfang Yao not only adds new colors such as Yunyan Frosted Gray and Oriental Green in appearance, but also has a major upgrade in the engine system. The entire series is equipped with the Flyme Auto engine system as standard, and the power of the 2.0T version has been increased to 238 horsepower. Xingyue L·Dongfang Yao continues its grand appearance, and the interior is more high-end, equipped with crystal gear knob, etc. It is also equipped with Snapdragon 8155 chip, which upgrades the intelligence level of the cockpit.
However, as mentioned at the beginning of the article, in today's market context, launching two fuel vehicles in such a high-profile manner is not intended to lead to a price war, so what is the point? At the same time, another big question is that Geely Automobile itself is also vigorously developing new energy vehicles. Will these two China Star Dongfang Yao models steal the market of its own new energy vehicles?
After the press conference, the media, including China Netcom, communicated with the relevant person in charge of Geely Automobile, and obtained the answers to the above questions during the interviews.
Geely: Always defend the market advantage of fuel vehicles
"Fuel vehicles are Geely's advantageous market, and we will not give up on this market." A senior executive of Geely Auto said at the communication meeting. In his view, Geely's fuel vehicles have always been the first camp, with mass base, market position and technological advantages. "So why should we give up this market?" he asked rhetorically.
In addition, the executive also said that although new energy vehicles are a major trend, there are still many users who choose traditional fuel vehicles. "As long as users have needs, Geely will satisfy them," he said.
Of course, the biggest reason why Geely does not give up on the fuel vehicle market is its high market share. Especially in the context of the overall decline in the fuel vehicle market this year, Geely's fuel vehicles are still growing against the trend. "Judging from the data from January to September, the fuel vehicle market has declined, but Geely has grown by more than 10 points. Xingrui and Xingyue L have both achieved the first position, and Xingyue L has ranked first in the market from August to September. We have reached the number one position among all brands. So under this circumstance, we will not give up on the fuel vehicle market,” the executive emphasized again.
(Geely wants to become the double champion of Chinese brand A-class fuel vehicles)
Regarding the A-class fuel vehicle market where Xingyue L and Xingrui are located, Geely Automobile executives believe that A-class vehicles will still be the largest market in the entire fuel vehicle market. The top ten models of A-class SUVs have monthly sales of It can be seen that there are more than 10,000 vehicles.
For Geely, in this hottest market, all it has to do is to integrate advanced design and technology into A-class fuel vehicles to continue to maintain its leading competitive advantage.
The above answers the first question posed at the beginning of the article.
Regarding the second question, Geely Automobile executives said: "For Geely, two-way deep cultivation can make it more stable and become the first camp of Chinese brands. This is the characteristic of Geely's development."
(Smart Geely 2025 Strategy)
(Latest market performance of Galaxy E5 and Geely Star)
He further said that in the new energy sector, Geely has been opening up the market since "Smart Geely 2025" and is following the general trend. He even said: "Geely New Energy has also entered the acceleration zone, a critical breaking point. The Galaxy E5 just exceeded 40,000 deliveries today (October 27), but the orders are far more than that. In the future, we will also Continuously improve production capacity; Xingyuan's product has been recognized by more users, and the delivery exceeded 10,000 yuan in 16 days. We will step up production later; at the same time, Starship 7 will be released in the fourth quarter, and a new generation of Thor hybrid technology will be released at the end of this month. etc. We will also continue to make efforts in the new energy sector.”
Keywords for Geely’s fuel vehicle market strategy: focus on star models and not engage in price wars
"Why can the major foreign manufacturers of traditional fuel vehicles achieve the 17th and 18th generation, but China cannot continue to do so?" the Geely Automobile executive asked rhetorically.
"In the past, there were many types of Geely fuel vehicles, or there were many models, such as Xingrui, Xingyue L, Binyue, etc. At present, we are focusing on creating classic star series products. We have to make each series of products To No. 1, this is our original intention. And we have reached a consensus with the design institute and research institute that we will continue to make these products from generation to generation,” he said.
Geely Automobile's goal after focusing is that every star series must be number one in the market segment. "We want to focus on the entire Geely fuel vehicle lineup, including the Galaxy, Bo series, Hao series and Bin series. The Binyue product has its own mission in the A0 class and is now the No. 1 in this class. The Xingyue L also To be the No.1 A-class SUV, I believe Xingrui will be further improved through this facelift,” the executive said.
As the new energy vehicle market launches rounds of price wars for "equal power for oil and electricity" and "electricity is lower than oil", on the one hand, the penetration rate of new energy vehicles once exceeded 53%, and on the other hand, the traditional fuel vehicle market is also subject to increasing pressure. The greater the challenge.
(Geely fuel vehicles occupy a dominant position in the market)
Even so, the Xingyue L has helped Geely maintain its market position as an A-class fuel SUV. When the Dongfang Yao version was launched, Geely Automobile executives also emphasized again: there will be no price war.
"Geely does not engage in price wars when making cars. Some people say that the cost of fuel vehicles is now reduced. In fact, after so many years, it has reached the end. At this time, Geely does not pursue low-cost practices. We want to use the most expensive and best products. The most beautiful products are given to fuel users,” said the person in charge of Geely Automobile.
Therefore, at the technical level, we see that in the Dongfang Yao version, Geely Automobile has given electrification technology, intelligent technology, and new design to these two fuel vehicles to ensure that fuel vehicles will not fall behind.
As mentioned above, Geely Automobile is focusing on the China Star series, Bo series, Hao series and Bin series in terms of fuel vehicle products. With the launch of the Dongfang Yao version of Xingyue L and Xingrui under the China Star series, several other series will also continue to be updated. Geely Automobile executives revealed that there will be big moves in the future.
The overall idea is to continue making classic fuel vehicles from generation to generation.
Write at the end:
Classic joint venture fuel vehicles can be passed down from generation to generation, why can’t Chinese brands? This has also become the biggest internal driving force for Geely to continue to empower new technologies and designs into fuel vehicles.
However, we also need to clearly see that Geely Automobile also faces severe challenges in the fuel vehicle market.
Because in the context of the rapid development of new energy vehicles, the overall fuel vehicle market is facing huge challenges. On the one hand, policy support for new energy vehicles continues to increase. From car purchase subsidies, trade-in, to unlimited travel restrictions, unlimited number restrictions, tax exemptions and other policy advantages, more and more consumers are attracted to choose new energy vehicles. On the other hand, consumers are increasingly paying attention to cost performance, fuel consumption/electricity consumption and energy saving, and the appeal of new fuel-powered vehicles is also declining. In addition, with the continuous advancement of new energy vehicle technology, their cruising range continues to increase, and charging facilities are gradually improved, further weakening the competitiveness of fuel vehicles.
In the same level market, Geely Xingrui Dongfang Yao and Xingyue L Dongfang Yao are also facing fierce competition. For example, joint venture brands still occupy a certain share of the A-class sedan and compact SUV markets. These two cars will also face classic competitors such as Nissan Sylphy, Volkswagen Sagitar, Lingdu L, Honda CR-V, Toyota Rongfang, etc. Competition among joint venture models. What is particularly noteworthy is that joint venture models are also expanding sales through price wars.
Although the fuel vehicle market faces many challenges, there are also many opportunities. As Geely Automobile executives said, the 20 million fuel vehicle market is still the foundation of the entire auto market, and there are still many consumers willing to buy fuel vehicles. Fuel vehicles still have irreplaceable advantages in terms of battery life. The emergence of Geely Xingrui Dongfang Yao and Xingyue L Dongfang Yao also represents the beginning of Geely Automobile's road to comprehensively improving the high-end of its fuel vehicle products.
(Photo/Wei Wei from TextNet News Agency)
