Why would everyone rather choose Lexus than Acura?BMW: Because Acura didn’t do this well

Why would everyone rather choose Lexus than Acura? BMW: Friends who don’t understand cars well because of Acura should know that in the 1990s, Acura, Lexus, and Infiniti were known as the three major Japanese luxury brands. Their status in the global automobile market is almost the same as that of Mercedes-Benz, BMW, and Audi. However, as the market continues to change, Acura and Infiniti have gradually disappeared from everyone's sight and have become niche models. Only Lexus still insists on being among the popular luxury brands, but it has also been far surpassed by big brands such as BMW and Audi. Today we will talk about why people would rather choose Lexus than Acura at the same price. From the appearance point of view, Acura is not inferior to Lexus at all, and some models are even more elegant and attractive than Lexus. It stands to reason that the sales of cars with beautiful appearance will generally not be bad, but nowadays, people are just not willing to pay for Acura. In terms of product competitiveness, Acura is no worse than Lexus and fully meets the standards of luxury brand cars. In fact, the editor believes that the main reason why people would rather choose Lexus than Acura at the same price is the core competitiveness of the brand. Just imagine that almost every car now has its own independent core competitiveness. For example, BMW's core competitiveness is control, Mercedes-Benz's core competitiveness is luxury, and Audi's core competitiveness is technology. Returning to entry-level models such as Corolla, its core competitiveness is reliable quality, Honda Civic's core competitiveness is powerful power, etc.! So what is Acura's core competitiveness, I believe you will also find it vague. Now its level is almost the same as Honda Crown Road, and its reputation is not as good as a GK5, so the editor believes that this is an important reason for Acura's gradual decline. Although the brand power of Lexus is not as strong as that of Audi and BMW, it is at least very clear. Labels such as elegance, petty bourgeoisie, and fashion can all be found in Lexus. Infiniti from Nissan almost made the same mistake, which ultimately led to worse and worse sales. What do you think about this? For around 300,000 yuan, would you choose Lexus or BMW?