•Easy-to-use Android software toolchain enables designers to brand, localize and customize HMI throughout the vehicle lifecycle.
•Exciting new revenue growth opportunities for automakers, vehicle operators and mobility service providers.
•Aims to significantly improve consumer experience and enhance brand loyalty.
Elektrobit recently announced the launch of ThemingEngine (theme engine), a unique new software tool chain that can fully customize the design of a vehicle's user interface at any stage in the vehicle life cycle without the intervention of software engineers. Elektrobit's ThemingEngine allows automotive OEMs, vehicle operators, rental car operators and mobility service providers to personalize the look and feel of their vehicles in a "live and dynamic" manner, with the opportunity to generate revenue, increase customer satisfaction, and increase brand loyalty. .
ThemingEngine
For the automotive industry, customization and branding are more important than ever. McKinsey research shows that companies that excel in customization and branding typically generate 40% more revenue; and across industries, companies in the top quartile of customization generate 1 trillions of dollars in new value.
Elektrobit's ThemingEngine is based on the Android platform and provides easy-to-use design templates and configuration methods, allowing the cockpit design team to quickly create and apply customized interfaces. ThemingEngine decouples user interface design from software development, so creative designers can
•Easy-to-use Android software toolchain enables designers to brand, localize and customize HMI throughout the vehicle lifecycle.
•Exciting new revenue growth opportunities for automakers, vehicle operators and mobility service providers.
•Aims to significantly improve consumer experience and enhance brand loyalty.
Elektrobit recently announced the launch of ThemingEngine (theme engine), a unique new software tool chain that can fully customize the design of a vehicle's user interface at any stage in the vehicle life cycle without the intervention of software engineers. Elektrobit's ThemingEngine allows automotive OEMs, vehicle operators, rental car operators and mobility service providers to personalize the look and feel of their vehicles in a "live and dynamic" manner, with the opportunity to generate revenue, increase customer satisfaction, and increase brand loyalty. .
ThemingEngine
For the automotive industry, customization and branding are more important than ever. McKinsey research shows that companies that excel in customization and branding typically generate 40% more revenue; and across industries, companies in the top quartile of customization generate 1 trillions of dollars in new value.
Elektrobit's ThemingEngine is based on the Android platform and provides easy-to-use design templates and configuration methods, allowing the cockpit design team to quickly create and apply customized interfaces. ThemingEngine decouples user interface design from software development, so creative designers can modify the interface's appearance at any stage of the vehicle's lifecycle. This allows designers to easily create and apply a variety of themes, including: custom images, text types, and color schemes for a brand or car model; updates for seasons, holidays, specific times, and birthdays; and based on current location or destination geography. Position to make adjustments.
Through ThemingEngine, OEMs can:
•Create dynamic themes for car brands and models across regions or specific groups of people. Design teams can easily create a variety of themes—whether brand-centric or consumer-driven—to convey aesthetics and create unique user experiences. ThemingEngine can quickly and easily launch themes between different brands, models, regions, or different consumer groups.
•Enhance customer recognition.Customize the design of the cockpit through a theme of your own choosing, providing end customers with the opportunity to show their personality, thereby enhancing customer recognition and satisfaction.
• Create custom triggers for theme changes.Based on user input or inspired by a new corporate brand, the design team can define triggers for when to change themes. New topics can be pushed online or accessed on demand via these triggers.
•Supports flexible theme design.ThemingEngine can be used to define different theme styles that can be quickly developed and deployed, while also deleting old theme styles, to meet the high demands of today's consumers and rapidly changing market conditions. In a given cockpit environment, a completely new look can be achieved effortlessly.
•Speed up and simplify A/B testing.Testing of color calibration, contrast, and other subject characteristics is time-consuming and resource-intensive. ThemingEngine can speed up and simplify this process. Colors, icons, fonts and other elements can be quickly changed and previewed through an iterative process until the perfect look and experience is achieved in real time in the cockpit.
•Address regional and local differences. Today's automotive market is a truly global market. ThemingEngine makes it easy to change the user interface style, including measurement units, types and icons, to accommodate different local languages and user characteristics that vary from other markets.
"Once upon a time, aftermarket customization meant in-car accessories like shiny wheels and shift covers. Today, digitally minded consumers expect cars to meet their changing needs, including advanced interior features such as Curved glass display, voice control and a uniquely themed user interface," said Siegfried Dirr, Vice President of Engineering Services and Technology at Elektrobit. "Our ThemingEngine allows us to see the future prospects of customization, meet the needs of digitally focused customers for more customized functions, and increase brand opportunities and new revenue opportunities for OEMs in addition to vehicle sales revenue."
Elektrobit’s ThemingEngine is now available. For more information, please visit the official website https://www.elektrobit.cn/services/software-engineering/hmi/theming-engine/.
About Elektrobit
Elektrobit is an award-winning, visionary global supplier of embedded connected software products and services to the automotive industry. As a leader in the automotive software industry, with 35 years of experience serving the industry, Elektrobit supports more than 5 billion devices in more than 600 million vehicles, and targets automotive basic software, connectivity and safety, autonomous driving and related tools. and user experience to provide flexible, innovative solutions. Elektrobit is a wholly owned independent subsidiary of Continental AG.
