Have you ever seen how crazy the car market is? In August, the launch of new cars in China was like a tornado. In just the blink of an eye, oil cars, trams and hybrid cars came on the stage, making the old drivers shouted "I can't hold the steering wheel firmly." What's even more outrageous is that those international brands Audi, who once had the "wealthy family style", not only wanted to compete with domestic cars for "oil and electricity", but now they are also learning to install themselves into electric cars and then respectfully stuff them into Huawei's intelligent driving system. This wave of operations is really amazing. The "Benz and Dao" that was once high-ranking, and now it is starting to embrace the domestic thigh. Is this a new climax of a technical reshuffle or a fierce struggle for the survival of car companies? Press the remote control key and leave without rushing. Tonight, let’s take a look at this oil-electric intelligent manufacturing battle that is more lively than the “Spring Festival Gala”!
The oil-electricity war turned the auto show into a "technology show", making the owners of car companies become "New Oriental lecturers", and they should talk about smart driving, large screens, and battery life. Do you think traditional luxury cars are still holding? Wrong, big mistake. Audi directly performed a
Have you ever seen how crazy the car market is? In August, the launch of new cars in China was like a tornado. In just the blink of an eye, oil cars, trams and hybrid cars came on the stage, making the old drivers shouted "I can't hold the steering wheel firmly." What's even more outrageous is that those international brands Audi, who once had the "wealthy family style", not only wanted to compete with domestic cars for "oil and electricity", but now they are also learning to install themselves into electric cars and then respectfully stuff them into Huawei's intelligent driving system. This wave of operations is really amazing. The "Benz and Dao" that was once high-ranking, and now it is starting to embrace the domestic thigh. Is this a new climax of a technical reshuffle or a fierce struggle for the survival of car companies? Press the remote control key and leave without rushing. Tonight, let’s take a look at this oil-electric intelligent manufacturing battle that is more lively than the “Spring Festival Gala”!
The oil-electricity war turned the auto show into a "technology show", making the owners of car companies become "New Oriental lecturers", and they should talk about smart driving, large screens, and battery life. Do you think traditional luxury cars are still holding? Wrong, big mistake. Audi directly performed a clone technique this year. The two A5Ls are mainly used for slid back and youthful style, while wearing business suits to beat old rivals. What's even more amazing is that both cars are stuffed into Huawei's ADS intelligent driving system. Back then, when Germans came to China to hold a press conference, they wished that the lines were filled with "We are the standard"; now, not only does the MMI system silently retreat to the second line, but even CarPlay is embarrassed to charge any more, and they have to accept it if they don't accept it! The appearance of the fuel car is like a tram closed front face and the logo will shine. If you don’t install “new energy skin” every minute, you are embarrassed to say hello to the neighbor next door. Seeing that the fuel vehicle is changing more and more like an electric vehicle, the people are confused about where the fuel vehicle is going to be rolled in?
The fuel car is equipped with tram shells, fighting for smart cars, and showing off large screens, behind which is the truth-telling adventure - they are afraid. Looking at the data given by CATL, the penetration rate of domestic hybrid models has exceeded 40%, and even if it is expensive, it is still "stealed out of stock". Who still cares about your classic engine? Audi's "make-up magic weapon" EA888 engine has evolved to the fifth generation, with 272 horsepower, which is cool, but the buyer's focus has long changed. Can you broadcast WeChat voice? Are you a navigation card stuck? What? If you can’t recognize Northeast Mandarin even if you can’t recognize voice recognition, then forget it. To be honest, the MMI system that traditional foreign-funded car companies have is really a "family unacceptable" player. Even a group of old uncles born in the 1960s feel troublesome to drive. What's even more broken is that localization is not caring and has to charge fees. It's strange to be undefeated by Chinese car owners. On the other hand, the battery capacity of the M8 and NIO ES6 is similar, but the battery capacity is 80,000 yuan cheaper. Huawei uses its own lidar technology to reduce the cost of configuration, forcing other manufacturers to bite the bullet and start a price war directly!
What do users care about the most? Cost-performance ratio. The new facelift of Xiaopeng P7 is learning to change the starship shape, and also plays with scissors doors and electric trunks, which looks like a hunting suit for Tesla. If the market is empty, domestic products will be replenished immediately. Now, the joint venture B-class car has the biggest hit. With the fuel consumption of 2L, the Geely Galaxy A7 starts at 90,000 yuan, and the range is 2,100 kilometers. The owners of Liangtian and Honda Accord hybrid cars are laughing and crying. Everyone has understood that car companies have reacted to one trick: "The oil car is modified with a large screen, and the tram is released and the large screen is blowing." But the experience of two things, the large screen is bright, and it is also said whether the actual navigation is "playing with a flower gun"; the ideal L6 is no longer ideal, because Zhiji LS6 directly increases the extended-range pure electric mileage. The car ring roll has gone from comparing performance rolls to comparing who understands Chinese better.
It seems to be a harmonious place at the moment, and all car companies are clearly "confronting the ring", but in fact, undercurrents are surging. The fuel trucks are all holding a sense of enthusiasm in their hearts. They are reluctant to throw away the engine and gearboxes passed down by their family, but 2B does not mean 2C. What the people want now is not the beauty of machinery, but the convenience of life. Honda and Toyota Hybrid can still support their own markets by relying on their early reputation, but in the face of new domestic forces with a range of 2,100 kilometers and a more competitive price, sales have also begun to become unstable. Behind the forced "intelligent driving" of fuel vehicles is the fear of being "rolled on the list" by the times.
Some car fans are still reluctant to leave "mechanical aesthetics". They will raise their glasses to scold, "It's hard to buy a real gasoline car now!" They say that electrification makes cars lose their souls, and everyone drives smartly. Who cares about driving pleasure? But some people refute that driving is just transportation, and intelligence is the real need. Children can brush cartoons in the back row and navigate to identify intersections. These are real conveniences. The two factions have been in a strife online, and no one can convince anyone. Supporters of joint venture brands and old-school fuel vehicles say "stay", but in fact they are also secretly testing new energy vehicles at the door. While the entire industry is desperately curling, it also has to take into account the "faith of adapting the style", just like the Northeast aunt mixing dumpling stuffing - she wants to add more leeks, but is afraid of stealing the taste of meat.
Just when everyone thought fuel vehicles and electric vehicles would continue to tug-of-war, chase each other, and play with their own games, a real "reshuffle" was quietly staged. Suddenly, you will find that no matter whether it is fuel or pure electric, more and more international brands have to "reduce themselves" in China, pay out the most honest price, promote large screens, and send smart driving, and start to compete with who knows the little thoughts of Chinese people better. This is not an overtaking on the surface, but a subversion of values. Once upon a time, Audi had its own "noble" gene, and the expensive car was a symbol of identity; but in the current Chinese market, there was no cost-effectiveness, no large color TV (large screen), and no automatic follower, and it would only be marginalized. The Tesla hunting version was sold in China for only 2,000 units in half a year, leaving enough room for domestic production. Huawei's Kirin battery and lidar directly push the "arms race" in the new energy industry to a new height. Domestic cars are even tailor-made for Chinese families (walking babies, buying vegetables, and driving for long distances). The good days of joint venture cars relying on brand filters are probably the end.
The thunders laid in the early stage, "the price comparison of domestic cars, the belief of joint venture brands overdrawn, and the intelligence is hard currency" are now collectively exploding. The concept of buying a car has completely changed. Can you use Douyin, voice recognition and air conditioners? It is much more reliable than your horsepower and cylinder count. Only the big brothers in Germany and Japan know the ups and downs of the ups and downs of the past. Some even have to move to China, waiting for Chinese engineers to take the pulse and prescribe. This plot makes people say "Live for a long time"!
Looking at this good show that "you just finished singing and I will appear", many people in the car industry were actually feeling panicked. Everyone talks about the new energy craze, but in fact, there are countless "thunder formations" hidden behind this excitement. Each company blindly builds configuration and competes for technology, and the costs are soaring, and the profits are as thin as beanpi. Before the wave of products was sold quickly, the second wave of battery life exceeded 10,000 yuan and the smart cockpit upgrade came to the face. Yesterday was the king, and today it became cannon fodder. Will the new high school this year be alive next year? Everyone was unsure. The "waiting party" is very happy, but the car companies work overtime day and night, and their hair is so anxious that they lose a lot of hair. Ironically, this car circle upgrade battle is lively, but the "hardships" such as difficulty in charging, false battery life, and residual value diving are still firmly there.
The book is back, and the reality is very skinny. Electric cars are also promoting "800V fast charging, Kirin batteries, and worry-free use of cars", but who can install a few charging piles in the basement of the community, and recharge the electricity depends on grabbing. Fuel vehicles have learned to "take electricity as a teacher". Smart large screens and software updates are routine operations, but technical accumulation and reputation accumulation are not achieved overnight. New players have to go for a range of thousands of kilometers, and old-fashioned cars have to think about why they will not be eliminated by the times. No one dares to easily predict who will be the winner tomorrow. Such a melee is better to say that it is an advancement in the industry, a group of "spare tires" who try and make mistakes in turn and save themselves. Consumers are waiting for Kirin batteries and super long battery life to go public, but companies are worried that they will be "ruthlessly abandoned" by the next generation of technology just after spending a lot of money. All you can do is to hesitate and wait and see while trying not to be photographed on the beach.
Is this "oil-electric separatist, intelligent driving" car market quarrel really that beautiful? What are we going to buy a car? In the past, spending a lot of money to buy a joint venture was to pursue face and safety; now, no one is stupid, and the principle of cost-effectiveness is the best. Do you think that large screens, fast charging, and smart driving are not good? fragrant! But if you buy a card to become PPT and fast charging becomes a turtle speed, how can you not be upset? Joint venture brands cannot keep up with electrification. No matter how powerful domestic and new forces are, they still have the trick of "using old wine in new bottles". They are very tall and have many minor problems in reality. They are nothing more than using new bottles to prepare old problems. When everyone praised and praised each other, they tried their best to speak up, but when they really used the car, they were still a mess. Please, all car companies, don’t just think about “piling materials” and “skinning”, build cars steadily, and give us some real work to the people, and don’t let gas, electricity and intelligence create a new generation of “high scores and low energy” representatives.
The oil and electricity war has soared in innovation, joint ventures and price reductions, and intelligent slogans. Have we ordinary people won the prize or were they "harvested by IQ"? Are you willing to pay for large color TVs, multi-functional, and lidars, or are you more confident in the saying "maturity and reliability, easy to repair"? Are you unwilling to pay for brand filters, or can’t change your obsession with old brands in the end? What do you value when buying a car? Welcome to leave a message to make arguing. If we don’t agree with the car circle, we will make arguing!
