In such a time period as "Golden Nine and Silver Ten", both major automobile manufacturers and consumers can enjoy the joy of harvest. The former is the joy of harvesting sales, and the latter is the joy of driving a new car. Take the car sales in September this year. Just after the National Day, many car manufacturers announced their sales results. In particular, car companies that performed well in September announced their results in advance. For example, Great Wall Motors, the leader in domestically produced SUVs, has a total monthly sales of more than 100,000 units. Changan Automobile, a family with balanced development, has achieved a total monthly sales of more than 110,000 units, including SAIC MG, which also performed well in the market in September. As a result, its MG 6 achieved success again, with sales rising 131% month-on-month. As a sub-brand of SAIC Motor, MG achieved sales of over 20,000 units in September. Among them, the MG 6 performed particularly well, contributing 9,324 units to the entire brand, an increase of 131% compared to August. It has to be said that after nearly 10 years of struggling in the domestic auto market, especially in a car market dominated by joint ventures, the MG 6 can still stand out from the crowd and achieve a good result of nearly 10,000 yuan. It can be said to be very successful. . You know, the market share of domestically produced independent cars in the domestic auto market has not been very high. So, as the MG 6 has once again achieved success with monthly sales reaching 10,000 units, what specific performance has it performed to promote it to achieve good results again? Let’s talk about it below. It has been nearly 10 years since the launch of the MG 6, during which it has intermittently achieved sales of around 10,000 units. Its success in sales is inseparable from its precise market positioning and excellent vehicle strength. Looking at the sedan products priced between RMB 100,000 and RMB 150,000, there are
In such a time period as "Golden Nine and Silver Ten", both major automobile manufacturers and consumers can enjoy the joy of harvest. The former is the joy of harvesting sales, and the latter is the joy of driving a new car. Take the car sales in September this year. Just after the National Day, many car manufacturers announced their sales results. In particular, car companies that performed well in September announced their results in advance. For example, Great Wall Motors, the leader in domestically produced SUVs, has a total monthly sales of more than 100,000 units. Changan Automobile, a family with balanced development, has achieved a total monthly sales of more than 110,000 units, including SAIC MG, which also performed well in the market in September. As a result, its MG 6 achieved success again, with sales rising 131% month-on-month. As a sub-brand of SAIC Motor, MG achieved sales of over 20,000 units in September. Among them, the MG 6 performed particularly well, contributing 9,324 units to the entire brand, an increase of 131% compared to August. It has to be said that after nearly 10 years of struggling in the domestic auto market, especially in a car market dominated by joint ventures, the MG 6 can still stand out from the crowd and achieve a good result of nearly 10,000 yuan. It can be said to be very successful. . You know, the market share of domestically produced independent cars in the domestic auto market has not been very high. So, as the MG 6 has once again achieved success with monthly sales reaching 10,000 units, what specific performance has it performed to promote it to achieve good results again? Let’s talk about it below. It has been nearly 10 years since the launch of the MG 6, during which it has intermittently achieved sales of around 10,000 units. Its success in sales is inseparable from its precise market positioning and excellent vehicle strength. Looking at the sedan products priced between RMB 100,000 and RMB 150,000, there are only a handful of domestically produced compact cars in this price range. The most popular Emgrand series and Arrizo series are both below RMB 100,000, and they dare to set the price at The price of the MG 6 ranges from 100,000 to 150,000, which is enough to show its confidence in its own strength. Of course, most of the compact sedan products priced between RMB 100,000 and RMB 150,000 are products of leading joint venture car companies such as Lavida and Corolla, which means that the MG 6 has always been competing with these "veterans of the battlefield" and is also taking advantage of them. This is a big piece of cake, and what it relies on is the positioning of a sports car that is different from conventional joint venture family cars. MG 6 did not choose to enter the joint venture car field with family-oriented cars such as Lavida and Corolla, but targeted the market field of sports cars such as Festa, Civic, and Focus. Like the 03 under the high-end brand launched by Geely, the main product Sports sedan style. In this way, it avoids the head-on competition with cars such as Lavida and Corolla, and the pressure of survival is relieved. In addition, the price is cheaper and the discount rate is more considerable than the joint venture competing products. It is not enough to allow its sales volume to increase by 131% in September. For that. Just judging from the apparent price reductions in various regions across the country, the MG 6 has a discount of nearly 10,000 yuan, making it a sports car with a starting price of less than 90,000 yuan, and this does not include the larger discounts at the terminal. On the other hand, the starting prices of sports sedans such as the Civic and Festa, including the domestic sedan Lynk & Co 03, are upwards of 110,000, while the MG 6, which starts at less than 90,000, has greatly increased the number of potential customers visiting the store. Quantity, the increase in sales is self-evident. In addition, the MG 6 brand itself has a strong sports car gene, and its grasp of the sporty language is one of the best among products in its price range. Whether it's the blackened sports kit or the hatchback body shape, they all highlight its sporty appearance, which is no worse than the Festa, Civic and other cars. In terms of space, the length, width, height, and wheelbase of the MG 6 reach 4695×1848×1462mm and 2715mm respectively. In terms of book data, there is no disadvantage compared to the Civic and Festa, creating ample interior space, even better than those of them. The 15mm longer distance also makes the rear legroom of the vehicle very outstanding. With the main driver's seat adjusted to the lowest position, a 183cm experiencer has a fist and four fingers of legroom in the back row. At the same time, the rear seats also support folding down, which can increase the storage volume from 499 liters to 1383L. The protrusion of the row floor is high, which will affect the comfort of three people. As a 100,000-class sports car, power is generally the aspect that users in this price range pay most attention to. All MG 6 models are equipped with a 1.5T four-cylinder engine with a maximum horsepower of 169 horses and a peak torque of 250N·m. Compared with the power parameters of the four-cylinder 1.5T Civic, the horsepower squeeze is slightly inferior, but the torque output of the MG 6 Even better, the combined power advantage makes the MG 6 accelerate to 100 kilometers faster than the Civic. The measured acceleration time reaches 7.6 seconds, which is better than the Civic's 8.1 seconds. As for the transmission system, MG 6 has no surprising configuration. It is matched with a 6-speed manual and a 7-speed dual-clutch transmission. The connection with the engine is quite good, the shifting impact is very small, and the power attenuation is in line with expectations. It belongs to this category. Level performance. To sum up, the MG 6, which saw a sales surge of 131% in September, is actually not invisible. First of all, its precise market positioning is indispensable. Secondly, it can be purchased as a sporty entry-level model for less than 90,000 yuan. The price-performance ratio can be said to be excellent. It is very outstanding, not to mention that it also has a large space, is faster than the Civic, and has the potential to be modified later, which further enhances its competitiveness. Moreover, the current evolution of the market toward younger people and the success of the Civic all reflect that there are not a few potential customers in this market segment. It is understandable that MG 6 can succeed from it. What do you think about this?
