What do you think about live selling goods vs. live selling cars?

Plagiarism of original works is prohibited. Affected by the epidemic, major shopping malls and industries across the country have all closed their doors. At this time, people have set their sights on the live broadcast platform for selling goods! Online live broadcast selling is very popular, and the transaction volume is very large, especially for some popular anchors, the transaction volume is hundreds of millions of orders! At this time, the automobile industry has also turned its attention to online live broadcasting. The car 4S store launched a live car sales event and invited many popular anchors to conduct many live car sales activities. The idea was very creative, but the conversion rate of the live car sales was a mystery, as was the number of cars sold. puzzle! A car that costs more than 100,000 yuan has no user experience, no matter how fancy it is, the public is not a hot-headed and impulsive person. After all, it is not a small amount, not hundreds or thousands of yuan. If you don't like it, just bear with it and let it go! Why is the transaction volume of online live selling so large? First of all, the products sold are cheap and of good quality, and you can return them if you don’t like them! The public can also accept such economic losses. But the economic loss of a car is really unacceptable. After buying a car in a 4S store, it is extremely difficult to exchange or return the car, let alone selling a car live online! Live streaming car sales and live streaming sales are two fields with a big gap. The automobile industry is originally a physical 4S store that focuses on customer experience and feelings. By engaging in online live broadcasts to sell cars, customers lose the driving experience and feeling, and of course they lose interest in selling cars! The online publicity is good, but the car sales volume is worrying! So what do you think about online live streaming of car sales?Literary Creator: Car Mechanic Xiaoma