Has Infiniti stopped falling? QX50 counterattacked and increased by 36%, but this car has a discount of 60,000, but no one buys it

The online car market learned from the official Dongfeng Motor Co., Ltd. that Dongfeng Infiniti sales reached 3,224 units in September, a year-on-year increase of 15%. A total of 23,015 units were sold from January to September, an increase of approximately 24% compared to the same period last year. Among them, the sales volume of the new QX50, the main model, reached 2,116 units in September this year, a year-on-year increase of 36%, but the month-on-month data dropped slightly. At present, the monthly sales of the new QX50 have gradually stabilized, ranking among the top ten in the high-end SUV camp with a starting market guide price of more than 300,000 yuan. A total of 14,774 units of the new QX50 were sold in the first three quarters of this year, accounting for 64.19% of Dongfeng Infiniti's overall sales. The growth in sales is inseparable from terminal discounts. The terminal discount range of the new QX50 is between 45,000 and 50,000 yuan (taking Beijing as an example), and the two-wheel drive version is priced below 300,000 yuan after discounts. In addition, Dongfeng Infiniti has been laying out the car rental market and has in-depth cooperation with companies such as eHi Car Rental to not only promote model sales data, but also enhance the popularity of the brand and products. Compared with the new QX50, the sales of another model, the Q50L, were slightly bleak. Sales in September were only 1,108 units, a decline compared with the same period last year. After entering the mid-term facelift, the car series has officially entered the second half of its life cycle. Even after the launch of the new model, it failed to stimulate the market performance, and the terminal already has a discount of 60,000 yuan (taking Beijing as an example). It is difficult to follow up. Another big breakthrough. Dongfeng Infiniti's leadership changed in the first half of this year. Mao Limin took over as the general manager of Dongfeng Infiniti Automobile Co., Ltd., and subsequently made adjustments in all aspects of the entire value chain including products, brand marketing, and services, which played a certain positive role in Dongfeng Infiniti's sales growth. But product is the core factor that determines the development of the company. Dongfeng Infiniti’s next new car is not expected to be launched on the market until 2021. This also means that the product lineup will not change significantly in the past two years. The Q50L and the new QX50 will still be available. It is the main product. Even though sales have improved this year, Dongfeng Infiniti still faces very strong market pressure.