Due to special reasons during the Spring Festival, sales in the domestic automobile market fell by as much as 20% in January, and the cold winter has further intensified. However, one brand remains strong. Not only did it achieve a year-on-year growth of 142.7%, it also boosted some confidence in the entire market and current consumers. So, why was FAW Hongqi able to sell 12,600 vehicles in January? While swimming against the current, what does it bring to the market? Inventory control is within 1,000 units, and the young strategy has achieved significant results. Data shows that FAW Hongqi sold 100,166 vehicles in 2019; in terms of motor vehicle insurance data, Hongqi sold 98,591 vehicles in 2019; therefore, it can be inferred that Hongqi’s current dealers are not under inventory pressure. It will be too big, only about a thousand units. A lower inventory level can also reduce the pressure on dealers, and at the same time, it will not cause the dilemma of having no cars to sell. It can be said to kill two birds with one stone. At the same time, some data point out that the proportion of Hongqi brand car owners born in the 1980s and 1990s has reached more than 60%. This shows that FAW-Hongqi’s new Hongqi strategy has achieved remarkable success in the past few years and has won the favor of many young consumers. We can get some clues from Hongqi's product layout, product performance and publicity. Of course, the best-selling Hongqi H5 and HS5 are not inferior in the same class, and it is not surprising that they achieved 142.7% year-on-year sales in January. New products help increase sales, making progress while maintaining stability across the board. It is worth mentioning that Hongqi’s new flagship, the Hongqi H9, was released on January 8. The new car received unanimous praise from the market and industry upon its release. The youthful and elegant design combined with the new family styling made this car popular before it took off. Even though it is not yet
Due to special reasons during the Spring Festival, sales in the domestic automobile market fell by as much as 20% in January, and the cold winter has further intensified. However, one brand remains strong. Not only did it achieve a year-on-year growth of 142.7%, it also boosted some confidence in the entire market and current consumers. So, why was FAW Hongqi able to sell 12,600 vehicles in January? While swimming against the current, what does it bring to the market? Inventory control is within 1,000 units, and the young strategy has achieved significant results. Data shows that FAW Hongqi sold 100,166 vehicles in 2019; in terms of motor vehicle insurance data, Hongqi sold 98,591 vehicles in 2019; therefore, it can be inferred that Hongqi’s current dealers are not under inventory pressure. It will be too big, only about a thousand units. A lower inventory level can also reduce the pressure on dealers, and at the same time, it will not cause the dilemma of having no cars to sell. It can be said to kill two birds with one stone. At the same time, some data point out that the proportion of Hongqi brand car owners born in the 1980s and 1990s has reached more than 60%. This shows that FAW-Hongqi’s new Hongqi strategy has achieved remarkable success in the past few years and has won the favor of many young consumers. We can get some clues from Hongqi's product layout, product performance and publicity. Of course, the best-selling Hongqi H5 and HS5 are not inferior in the same class, and it is not surprising that they achieved 142.7% year-on-year sales in January. New products help increase sales, making progress while maintaining stability across the board. It is worth mentioning that Hongqi’s new flagship, the Hongqi H9, was released on January 8. The new car received unanimous praise from the market and industry upon its release. The youthful and elegant design combined with the new family styling made this car popular before it took off. Even though it is not yet on the market, I believe it can still attract a lot of attention to the Hongqi brand, further help increase sales, and create a younger product image of Hongqi. In terms of product planning, Hongqi announced that it will launch a total of 21 new products in four series including L/S/H/Q by 2025, and will increase the number of new energy products to 18. It can be said that judging from its performance in 2019, FAW Hongqi has always made progress while steadily recommending its product layout and strategies. Currently, Hongqi expects sales to exceed 200,000 units in 2020; judging from its performance in January, it is indeed expected to be achieved at this growth rate. Special times are of great significance, and national brands deserve their name. In this special period, Hongqi can be said to be with the market and consumers. The full coverage of the four services it launched reflects the Hongqi brand's care and corporate responsibility. It is the meticulous approach of delivering the car to your door and making it worry-free, which not only boosted sales in January, but also gave consumers a new understanding of the Hongqi brand. The red flag going upstream, like the Chinese people under the current special circumstances, looks tenacious and hardworking! As the most representative Chinese automobile brand, Hongqi's achievements and brilliance in recent years are obvious to all. From a single product to a complete layout, from car purchase services to worry-free policies, behind Hongqi's success is the maturity of the Chinese market, consumer recognition and the strength of the country. The title of Hongqi National Brand is definitely deserved! Conclusion: As various places begin to resume production and work, the market begins to pick up. FAW Hongqi's market sales growth space is also gradually increasing. This rapid response, proactive response, safer and more convenient car buying environment and service provision are not only the key to Hongqi's success, but also an example that other brands should learn from!
