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Why is the sales volume of the famous Chevrolet Genesis only one-tenth that of the MG ZS?

Apr 10, 20269viewsBlogs

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Speaking of star models in the small SUV market, the first thing that comes to mind is Honda XR-V, Binzhi, Volkswagen Tange, Geely Binyue and MG ZS. Yes, these cars are among the top 10 sales in the small SUV market. For

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Speaking of star models in the small SUV market, the first thing that comes to mind is Honda XR-V, Binzhi, Volkswagen Tange, Geely Binyue and MG ZS. Yes, these cars are among the top 10 sales in the small SUV market. For those who buy cars based on sales volume, they usually choose between these cars. In fact, in addition to the above-mentioned models, the Chevrolet Genesis, which was launched on September 5, has also become the focus of young consumers because its appearance and interior design are very dynamic, especially the black and red color matching, which gives people a strong desire to fight. , many fans are obsessed with it. However, the Chevrolet Genesis, which has a high reputation on the Internet, does not seem to be very popular in actual sales. In short, the actual sales are not proportional to its strength. Especially compared with MG ZS, the gap is even more obvious. PS: The reason why Chuangjie and MG ZS are compared here is because Chuangjie is a model under the SAIC-GM Chevrolet brand, while MG ZS is a model under the MG brand of SAIC Passenger Cars. The two are cousins. First, let’s look at the sales data compiled by the author below. Let’s look at the MG ZS first. It sold 10,480 units in November, ranking 33rd in the SUV sales rankings, even better than the Hyundai ix35. Based on its sales data from January to November, 91,269 units were sold, which means that the average monthly sales volume was 10,000 units. Let’s look at the Chevrolet Genesis. It sold 1,264 units in November, ranking only 134th on the SUV list. It didn’t even sell as well as the long-obsolete Kaiyi X3, Hanteng X7 and other models. Taking into account its sales volume from January to November, there are only 4,478 units. The actual situation is very unsatisfactory. Seeing this, some friends may ask, Chevrolet Chuangjie, which is obviously a bigger brand, has an advantage in terms of reputation, and both use 1.3T three-cylinder engines. Why Chuangjie cannot sell MG ZS, an

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