Topic In the global competition in the automobile industry, the Chinese market is the most critical. For Dongfeng Yueda Kia, how to seek brand upside and expand influence has become an important task for it to advance in China. Recently, Dongfeng Yueda Kia has used a series of marketing combinations to make "KIA" an important brand for Chinese consumers. "What's the name of this Kia car?" "It's called the new generation of the Opto." "It's really good-looking. How much does it cost?" "The starting price is 108,800 yuan, and the highest is only 125,800 yuan. This is the package price! "Inclusive price?" This is an interesting scene the author saw in a newly opened Dongfeng Yueda Kia 4S store in Guangzhou. Text/Zhou Zhou solves the pain points of users and launches package prices starting from "packaged prices". This is a key card played by Li Feng after taking the helm of Dongfeng Yueda Kia. The so-called package price includes the vehicle body price (official guide price), vehicle purchase tax (up to 10,000 yuan), and car insurance (up to 4,000 yuan subsidy). If a user purchases an A-class SUV with a body price of 100,000 yuan, and if the model implements a package price, the user can easily save 10,000 yuan in purchase and 4,000 yuan in auto insurance expenses. Users often encounter a problem when buying cars. The final transaction price is often higher than the salesperson's quotation. Obviously, the package price policy launched by Dongfeng Yueda Kia can not only bring real discounts to users, but also provide users with convenience and save time. Users don’t need to take out their calculator and calculate again and again. The "package price" is the total amount that users need to pay, which is the "landing price". In addition, for the new generation of Automotive, Dongfeng Yueda Kia has also launched a series of marketing policies such as "interest-free within 3 years", "down payment starting from 20%", "new purchase within two years and guaranteed value",
Topic In the global competition in the automobile industry, the Chinese market is the most critical. For Dongfeng Yueda Kia, how to seek brand upside and expand influence has become an important task for it to advance in China. Recently, Dongfeng Yueda Kia has used a series of marketing combinations to make "KIA" an important brand for Chinese consumers. "What's the name of this Kia car?" "It's called the new generation of the Opto." "It's really good-looking. How much does it cost?" "The starting price is 108,800 yuan, and the highest is only 125,800 yuan. This is the package price! "Inclusive price?" This is an interesting scene the author saw in a newly opened Dongfeng Yueda Kia 4S store in Guangzhou. Text/Zhou Zhou solves the pain points of users and launches package prices starting from "packaged prices". This is a key card played by Li Feng after taking the helm of Dongfeng Yueda Kia. The so-called package price includes the vehicle body price (official guide price), vehicle purchase tax (up to 10,000 yuan), and car insurance (up to 4,000 yuan subsidy). If a user purchases an A-class SUV with a body price of 100,000 yuan, and if the model implements a package price, the user can easily save 10,000 yuan in purchase and 4,000 yuan in auto insurance expenses. Users often encounter a problem when buying cars. The final transaction price is often higher than the salesperson's quotation. Obviously, the package price policy launched by Dongfeng Yueda Kia can not only bring real discounts to users, but also provide users with convenience and save time. Users don’t need to take out their calculator and calculate again and again. The "package price" is the total amount that users need to pay, which is the "landing price". In addition, for the new generation of Automotive, Dongfeng Yueda Kia has also launched a series of marketing policies such as "interest-free within 3 years", "down payment starting from 20%", "new purchase within two years and guaranteed value", forming a complete "combination punch" . As an automobile company, it is our duty to solve the pain points of users in the consumption process. Dongfeng Yueda Kia has taken the lead in China to "popularize" package prices for its models. Not only the new generation of Automobile, but also the new generation K3 also implements the package price policy. "Dongfeng Yueda Kia is now focusing on the main contradictions and 'focusing' its strength. We are confident that, combined with our understanding of the industry and these effective measures, Dongfeng Yueda Kia can inspire greater energy." "In the future. The only lasting advantage of an enterprise is to move faster and better than your competitors in continuous change." This was Li Feng’s response to the outside world’s curiosity about the “package price”. Li Feng is a well-known figure in China's automobile marketing industry. Since September 2019, he has officially assumed the new position as the general manager of Dongfeng Yueda Kia Motors. If you can let your appearance speak for itself, then there is no nonsense. The new-generation Oppo is Dongfeng Yueda Kia's strategic model targeting the young consumer market. It has achieved breakthroughs in multiple dimensions in response to the diverse needs of young users in car usage scenarios. The author once test-drove a new generation of Prosper, and I can responsibly say that the design, space, and configuration of this car are industry-leading - note that the prefix "domestic" is not added here. Dongfeng Yueda Kia has positioned this car as a "disruptor in the small SUV market". Strictly speaking, this is not an exaggeration. The new generation of Oppo highly restores the avant-garde streamlined aesthetic design of the Kia SP concept car, which is dynamic and full of power. The honeycomb air intake grille is embellished with silver chrome trim strips, giving the front face a very dynamic feel. It is paired with highly recognizable crystal-type LED light sets to show its proud momentum. At the rear of the model, chrome trim strips running across the left and right sides and a two-color rear wing create a rich sense of hierarchy. The interior adopts an asymmetric design, and the overall design is tilted towards the driver, making driving easier; the integrated central control layout consisting of a 7-inch colorful instrument panel and a 10.25-inch LCD screen is simple and elegant, plus piano physical central control buttons, The newly designed push-type gear lever gives the car a high-tech feel. It is worth mentioning that the two sides of the cockpit are equipped with ambient light modules, which support 8 color adjustments and can switch colors according to the rhythm of music, adding a unique and romantic color to "young" travel. Significantly raising the threshold for "young people's car". Today's young users are unwilling to compromise. This requires automobile companies to focus on presenting more highlights in one car. For example, while providing good looks, they also need to ensure a sufficiently spacious ride. space. For example, it can improve handling and power output while reducing fuel emissions. The new generation of Oppo can be said to have maximized the driving space of a small SUV. The overall vehicle size is 4345mm × 1800mm × 1645mm, and the wheelbase is 2630mm, which is leading among models of the same level. Equipped with a 6:4 split rear seat, user-friendly storage space and a large trunk volume, it brings the most abundant, practical and flexible space combination in its class. Whether it is a relaxing trip for one person, a sweet trip for two people, or a carnival trip with family and friends, you can enjoy the comfortable experience brought by the spacious space. In terms of power, the new generation of Ao Pao is equipped with the Gamma II 1.5L naturally aspirated engine based on Kia's Smartstream IVT platform, matched with an IVT intelligent continuously variable transmission. This golden combination makes the new generation of Ao Pao superior in power and smoothness. It achieves a good balance between , economy and economy. The comprehensive fuel consumption is as low as 5.4L/100km. At the same time, stability and later maintenance costs also have great advantages. It is worth mentioning that the new generation of Oppo not only has three regular driving modes: economy, normal and sports, but also provides snow, mud and sand driving modes that are rare in its class. It can handle complex road conditions with ease. . Furthermore, the new generation of Automobile is a product that sets the threshold. In addition to design, space and powertrain, the configuration has also been greatly improved. The entire series comes standard with active and passive configurations such as body stability control system, uphill assist, tire pressure monitoring, emergency braking strobe, electronic power steering system, dual front airbags, etc. The new generation of Propa is full of sincerity. Generally, SUVs in this price range only have simple driving assistance functions, but the new generation of Oppo is equipped with Kia's world-leading intelligent safety assistance system DRIVE WiSE, which integrates forward collision avoidance assistance, lane keeping assistance, lane following assistance, intelligent high and low beam switching, driver fatigue More than ten functions such as reminders, 360° panoramic images, side and rear blind spot images, and super intelligent adaptive battery life make driving smart and easy while also improving safety. In addition, the new generation of Oppo is also equipped with many comfortable and convenient configurations that are popular among young consumers. A series of convenient configurations, such as intelligent engine start and stop, automatic parking, one-button start, smart key, etc., fully satisfy the possessive desire of equipment owners; and the expanded panoramic sunroof, automatic constant temperature air conditioning, air purifier, rear air conditioning outlet and USB interface and other comfortable configurations. What's even more considerate is that the new generation of Propa is also equipped with a wireless charging function that is popular among young people and comes with a reminder function to get off the car, so you don't have to worry about forgetting your phone in the car. For a small SUV with a price range of 108,800-125,800 yuan, how can you not be tempted by such a comprehensive configuration? Comments: When people break and then stand up again, people will be refreshed and work in a fuller state - the same is true for automobile companies. For young users, the new generation of Opto is a good choice, with good design, many configurations and low price. The author never recommends spending in advance beyond one's ability. The author also never recommends young people to buy luxury brands such as BBA. Keep some thoughts in mind, and through hard work and accumulation, consider better models when replacing them, and life comes first. The car might as well be a model like the new-generation Pride. As for Dongfeng Yueda Kia, the author believes that in the future, it will use a more vibrant image and identity to tell better stories and write a new chapter in China, the most important market in the world.
