Bentley CEO reveals: Mulsanne may stop developing hybrid SUV to become the family’s new flagship

According to foreign media reports, Bentley CEO Adrian Hallmark revealed that Bentley has decided to abandon the research and development of the next-generation Mulsanne model, and hinted that it is likely to develop a new plug-in hybrid SUV. As the brand's flagship model. Adrian Hallmark said in an interview: "When I joined Bentley 20 years ago, our then flagship, the large four-door ultra-luxury sedan Elegance, sold about 1,200 units a year. But the current annual sales of Mulsanne have been It dropped to about 550 units." He believes that the tastes of Bentley's target customer groups are changing, and people are now more inclined to buy SUV models. Currently, the sales of Bentayga (including plug-in hybrid models) account for 47% of the brand's sales. . In fact, not only Bentley, but also supercar families such as Lamborghini have not been able to escape the "law of truth" of SUVs. According to the latest statistics, Lamborghini delivered 8,250 units globally last year, and its first SUV model Urus alone accounted for 4,926 units, becoming Lamborghini's sales pillar model. It is reported that Bentley may replace Mulsanne's flagship status with a new SUV model positioned above the Bentayga. This model is likely to use a plug-in hybrid system and is expected to be launched around 2025. Let us wait and see.Mulsanne Bentley stonehenge SUV imaginary picture is not an official Bentley design