Whose car is Jiangnan U2?What is the relationship between Jiangnan Automobile and Zotye Automobile?

Jiangnan U2 is a pure electric vehicle under the Jiangnan Automobile brand. The brand was first established in 1980 as a large military enterprise under the China Ordnance Industry Corporation.

Although Jiangnan Alto was very popular at the time, due to the lack of competitive models in the follow-up of Jiangnan Automobile, it was soon on the verge of bankruptcy. It was not until 2007 that it was acquired and reorganized by Zotye Automobile. Later, Jiangnan Automobile passed the extremely low price. TT has returned to the public's field of vision.

However, with the rapid development of China's auto industry, Jiangnan Automobile and Zotye Automobile have been eliminated by the market one after another, and have been disappearing until 2023. Jiangnan Automobile will return to the market again by releasing the pure electric small SUV Jiangnan U2, and its official guide price is 5.68- 98,800 yuan.

In this crazy and involuntary car market, Jiangnan U2 has no advantage, and just the two brand labels of Jiangnan Automobile and Zotye Automobile are likely to directly dissuade consumers. How long can a brand survive.

What is the relationship between Jiangnan Automobile and Zotye Automobile?

Jiangnan Automobile is currently a wholly-owned sub-brand of Zotye Automobile. As can be seen from the above, Zotye Automobile wholly acquired Jiangnan Automobile in 2007. Although Zotye acquired Jiangnan Automobile at that time, it simply wanted to obtain the latter’s car manufacturing qualification In the follow-up, the brand of Jiangnan has been retained and used for its own use.

In June 2022, Zotye Automobile announced its own financing plan, intending to raise no more than 6 billion yuan for the research and development of new energy vehicle platforms and products. The plan also includes Jiangnan new energy vehicles, and claims that it will launch 15- 300,000 yuan for new energy vehicles.

The listing of Jiangnan U2 is actually more like Zotye wants to use it to revive the body. After all, Zotye has transformed and upgraded a few years ago and started to launch new energy vehicles, but it has faded out of the market again due to brand issues. Now Jiangnan U2 is clearly a representative Jiangnan Automobile, but in fact it is still fully dominated by Zotye Automobile.