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Hong Tao, Vice President of Feishu Products: The new energy automobile industry is giving birth to a new generation of software and digital products

Apr 19, 20267viewsBlogs

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(Source: Economic Information Daily)Recently, at the Intelligent Electric Vehicle Development High-Level Forum (2026), Feishu Product Vice President and Feishu project leader Hong Tao said that the development of China

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(Source: Economic Information Daily)

Recently, at the Intelligent Electric Vehicle Development High-Level Forum (2026), Feishu Product Vice President and Feishu project leader Hong Tao said that the development of China's new energy vehicle industry is giving rise to a new generation of advanced management software and digital products. According to the 2026 CCID report, seven of the top ten new energy passenger vehicle brands in terms of sales in 2025 have chosen the Feishu project. In addition, Feishu Project ranks first in the industry in the fields of software R&D management SaaS and IPD management SaaS, with market shares of 46.8% and 68.6% respectively.

Hong Tao pointed out that the current competition in the automobile industry has evolved from the "horsepower competition" in the past to a comprehensive competition of product power, computing power, technological innovation and organizational power. The core challenge facing vehicle research and development is the exponential increase in complexity. He explained that traditional mechanical engineering hardware manufacturing mostly adopts the waterfall flow development model, which has long iteration cycles, high quality requirements, and needs to be robust enough; while Internet software development pays attention to daily iterations, and agility is the first priority.

For vehicle research and development, it is necessary to meet the two seemingly contradictory requirements of "agility" and "robustness" at the same time. To this end, the Feishu project has launched an integrated management platform that allows software and hardware engineers to work collaboratively within the same planning framework, solving the collaborative problem of "software seeking speed and hardware seeking stability" in vehicle research and development.

At the meeting, Hong Tao introduced the actual results of the Feishu project using Avita as an example. With the help of the Feishu project,

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