[汽车维修知识]Uncovering the shady industry of auto beauty, the price difference is huge

"October" is approaching, and many people buy new cars to prepare for self-driving tours. The first thing most people do after buying a car is to groom their car. At this time, a trap appears...
“If it weren’t for the media exposure a few days ago that Yantai merchants injected "expansion water" into prawns, formalin and other harmful preservatives and bulking agents; if it were not for family changes, it made me feel that my life was too short, I might Haven't the courage to stand up and uncover this shady", a family in the southern suburbscarManager Zhang of the beauty shop emphasized that although he does not cheat customers, he can hardly see his colleagues slaughtering customers unscrupulously. Therefore, the interview started with buying a car.
Sales clerk in 4S shop gets 30% commission in beauty shop
When buying a car, consumers are often laymen. Manager Zhang said that when most people buy a car, they trust salespersons the most, and the salespersons just grabbed this point and reached a "gentleman agreement" with the auto beauty shop: introducing the car owner to the beauty shop, After finishing the grooming of the new car, finally, according to the 30% commission of the turnover, imagine that if a car is used from beginning to end, at 4000 yuan, the owner will spend an extra 1200 yuan in wronged money, and the 1200 yuan is the personal salesperson. For nothing, it is more profitable than selling a car.
Manager Zhang estimates that not every car owner is fooled, but by miscalculation, at least 6 out of 10 new cars were "fudged" into the beauty shop by the salesperson. In January, the salesperson's commission can be imagined. car-m.cn
It is understood that the two large-scale beauty shops in Yantai initially gave the sales staff a commission. In recent years, another new store has joined the battle group. In order to compete, the newly opened store has even opened 35% of the sales staff. -40% commission discount.
4S shop PK beauty shop: price difference
Manager Zhang said that the above situation occurred in 4S shops where he did not have a beauty business, and the 4S shops with a beauty business were even more ruthless.
In order to verify what Manager Zhang said, the reporter visited some 4S stores in southern suburbs and found that many consumers like to dress up their new cars carefully after buying a car. What kind of cushions?pillow,Reversing radar，Comfortable functions can’t be less-I have bought hundreds of thousands of cars, and I still have a few thousand dollars to decorate. So every time a new car owner signs an order, the salesman in the dealership is also very successful in selling auto supplies. Some dealers directly attract consumers to buy under the banner of "send a gift package of 10,000 yuan" and "a discount of 8,000 yuan for supplies".
Mr. Bi, who is doing maintenance for his car in a 4S shop, said that he fancyed a model here when he bought a car in March this year.Seat coverThe quotation is 1280, and the texture is good. I planned to buy it at that time. My wife insisted on finding another place with him. Later, I went to three stations to see it. It was exactly the same. The price was only 480 yuan. After negotiating with his wife, he finally carried the wool-like seat cover to the car at a price of 280 yuan.
It is understood that after most consumers buy a new car, the price of buying auto supplies in a 4S shop for the first time ranges from 500 yuan to 8,000 yuan, with an average consumption of about 3,000 yuan.The most commonly purchased automotive supplies by consumers are mainly commonly used explosion-proof membranes, reversing radars, and leatherSeat, Anti-theft lock,Chassis armor, GPS, carpet, etc. Some customers will also choose to install xenon headlights andCar stereoAnd other products. According to the current market price, if most of the supplies are optional, even if the headlights and car audio are not modified, the price of a new car's supplies will be more than 10,000 yuan.
Relatively speaking, the prices of beauty shops are low. Take the A6L upgraded navigation system of the same model as an example. The 4S shop sells for more than 30,000 yuan, and the beauty shop sells for 12,000 yuan. Because this system does not match the original car, many high-end car owners in Yantai have spent a lot of money.
The reporter asked more than a dozen new car riders. Most of them reported that the current market price of auto supplies is too chaotic, the information is asymmetry, and their knowledge of auto supplies is relatively scarce, and it is difficult to make decisions when decorating new cars. Che You Ms. Wang told reporters that when she first bought a new car, she felt that the car was empty, so she was ready to "decorate" a lot. However, she went to car 4S shops, professional car beauty shops,Auto partsIn cities and other places, she saw a variety of new car decoration products from styles to prices. It seemed that the price of similar products in the 4S store was nearly ten times different from that of the Auto Parts City. She was at a loss as to how to choose.