Hundreds of billions
CarAs a new bright spot in the growth of the automotive aftermarket, extended services are becoming another battlefield for major players in the industry chain. Survey data shows that the average penetration rate of new car promotion services in China is less than 10%, while the average penetration rate of new car promotion services in Europe and the United States is higher than 50%. It can be seen that there is still a lot of room for the development of my country's automobile promotion services in the future. After automakers, auto dealers, third-party promotion service agencies, and insurance companies,
lubricating oilGiants are becoming the "new force" in auto promotion services.
It is understood that in 2018, Uni-President Lubricant took the lead in joining a well-known insurance company, launched automobile promotion services in the industry, and became the first lubricant company to engage in automobile promotion services. Coincidentally, a few days ago, Shell, the former boss of Unipec, quietly launched an extended service. Compared with the high profile and thin profile of Unipec. In any case, the joining of these two lubricants giants can benefit more consumers. The careful author found that although the promotion services of the same lubricant company, Uni-President seems to have more dry goods than Shell, and it can be more attractive to consumers.
Figure: Comparison of unified and shell expansion services (the author based on the information disclosed by
Hundreds of billions
CarAs a new bright spot in the growth of the automotive aftermarket, extended services are becoming another battlefield for major players in the industry chain. Survey data shows that the average penetration rate of new car promotion services in China is less than 10%, while the average penetration rate of new car promotion services in Europe and the United States is higher than 50%. It can be seen that there is still a lot of room for the development of my country's automobile promotion services in the future. After automakers, auto dealers, third-party promotion service agencies, and insurance companies,
lubricating oilGiants are becoming the "new force" in auto promotion services.
It is understood that in 2018, Uni-President Lubricant took the lead in joining a well-known insurance company, launched automobile promotion services in the industry, and became the first lubricant company to engage in automobile promotion services. Coincidentally, a few days ago, Shell, the former boss of Unipec, quietly launched an extended service. Compared with the high profile and thin profile of Unipec. In any case, the joining of these two lubricants giants can benefit more consumers. The careful author found that although the promotion services of the same lubricant company, Uni-President seems to have more dry goods than Shell, and it can be more attractive to consumers.
Figure: Comparison of unified and shell expansion services (the author based on the information disclosed by both parties)
It is not difficult to see from the figure that there are still differences in service intensity between the two parties. In general, Uni-President is more like a large package with a lower threshold, while Shell is relatively cautious and restrictive. E.g:
1) Applicable models and insured vehicle requirements
The unified vehicle expansion service not only covers the entire vehicle model, including family cars, buses and trucks, but also has no mileage restrictions on insured vehicles and a wider service range, while Shell only covers passenger cars under 180,000 kilometers. In addition, the driving time and mileage of the insured vehicle are different between the two parties. Shell requires a driving time of 6 months and a mileage of 20,000 kilometers. There are no restrictions on unification.
2) Expansion and insurance components
In terms of extended parts, the shell only extends to 10 parts of the engine; the unified extended parts extend to the engine, gearbox,Cooling system,Fuel system,Braking System, Air-conditioning systems and other 6 core auto parts, the number of contracted parts increased to 19.
3) Compensation difference
For consumers’ most relevant claims, the unified claim limit is 20,000 yuan, without deduction; Shell’s limit is 3,000 yuan, with a deduction of 300 yuan or 10%.
In addition to the above three consumer concerns, the two sides also adopted a policy of "online self-exchange". Shell's extended service will only last until the end of the year, while Uni-President will standardize the extended service and extend the customer's demand line indefinitely. In terms of claim limitation, Shell’s extended service is unified as a 48-hour loss compensation service nationwide, without obtaining Shell’s information.
In view of the difference in the extension strength of the two parties, some industry insiders believe that Shell's extension services are more like a "cautious" attempt, and unified standardization of extension services, and extension as an important starting point for strategic upgrades and service upgrades to improve services Quality and level, improve service quality. Enhance customer stickiness. At the same time, with the help of the huge growth space of extended insurance services, it will further expand its market share and enhance its market influence. In the future, whether major lubricant companies will continue to follow up and incorporate extended insurance services into their daily services remains to be verified.
