Since the fall of 2018,carThe "cold wind" in the market has never stopped.The downturn in the auto market conceals opportunities for independent auto parts companies.
According to data from the Riding Federation, in July this year, the retail sales of 1.485 million passenger vehicles in the national passenger car market fell by 5% year-on-year, down 15.9% year-on-year, and 8.8% from January to July this year. Although the decline in retail sales in July was lower than the cumulative decline in the year, the limited improvement in this decline was obviously not enough to alleviate concerns about the future situation.
After several months of continuous decline in production and sales, most auto companies have seen their profits shrink or even lose money. The latest data shows that the profits of Great Wall Motor and Changan Automobile have declined in the first half of 2019. In addition, the "cold wind" of the auto market has penetrated into the entire industrial chain from the front end. In the severe cold wind, not to mention that small companies in the field of auto parts are "trembling", and even large companies are not arrogant. In order to survive the winter, it is also time to lay off employees and close factories.
Of course, we cannot generalize, because even in harsh environments, companies always have their own lifestyles and chips.
Take independent parts companies as an example. Although you may not want to admit it, for a long time, due to the gap between technology and foreign parts companies, the survival consciousness of independent parts companies has been weak. Even after accumulating certain strength, the attention of auto companies is far from enough. In short, for independent parts companies, "I am not afraid of being looked down upon by others. What is really afraid of is that people do not look at it at all."
Now, in the downturn of the auto market, the challenges faced by independent parts companies are self-evident, but that is to say, as the profit pressure of auto companies increases, this may make auto companies pay more attention to cost advantages . For independent parts companies, some independent parts companies may take this opportunity to make breakthroughs.
It's a good thing to be followed!
Recently, in a research related to Grignard Automobiles, the results of “Do you think automobile companies will pay more attention to their own parts companies in the future” showed that 67% of participants believe that automobile companies will pay more attention to their own PA. RTS companies in the future, only 12% of people think they will not increase their attention.
As we all know, whether it is because of concerns about the technical strength of independent parts companies or based on the pursuit of big brands, domestic auto companies, including independent brand auto companies, have been choosing and using M. The mineral products of foreign-invested parts and components companies are critical parts, but independent parts and components companies are difficult to obtain. Get the corresponding matching opportunity. In this way, a vicious circle is formed: the technical strength of independent parts companies is not strong, and vehicle companies are unwilling to give opportunities to independent parts companies, and independent parts companies do not have the opportunity to support, and it is difficult to become strong. East.
In 2018, the "Research on the Development of China's Auto Parts Industry" issued by the Ministry of Industry and Information Technology showed that in the primary support system of the complete vehicle, independent parts accounted for only 20% of the market share, and most of them were independent parts. F-type parts and components companies generally have low added value and are in the low-end market; foreign-funded enterprises account for 50%, and Sino-foreign joint ventures account for 30%, and most of them are in the low-end market. Occupy the mid-to-high-end supporting market.
When the auto market is in a downturn, the cost and profit pressures of auto companies are higher than before. In this case, in addition to reducing the cost of existing component suppliers, naturally, suppliers with more cost advantages will also be found. At this time, independent parts companies will naturally become one of the candidate companies. Although some people in the industry believe that in recent years, the cost advantage of independent components has diminished, but it must be admitted that at present, this is relatively advantageous.
Of course, the reason why auto companies pay more attention to independent parts companies is not only because of the pressure of the external environment. In recent years, some achievements made by independent parts companies have also raised industry expectations. For example, according to the latest "Auto News" list of the top 100 global auto parts suppliers in 2019, the number of Chinese companies is increasing year by year. In this year's list, there are 7 Chinese companies, namely Yanfeng, Beijing Hainachuan, CITIC Dakar, Dechang Electric and other Minsheng Group, Wuling Industrial, Anhui Zhongding Sealing Co., Ltd.
Regardless of the reason, when auto companies pay more attention to their own parts companies, it means that they have the opportunity to obtain more matching opportunities or training for the entire auto company. Once they have the opportunity, their growth will be faster. In this survey, in response to the question "Do you think independent component companies will have a chance to rise", nearly 7 adults think "yes, but the number is small", and nearly 20% think "yes, and the number Very large". No matter how much, we can be sure that some independent parts companies do have the opportunity to "grab food from tigers."
Go or stay, rely on yourself!
In the recently popular movie "Nazar", Nazar's words "I can't help but, but the devil is immortal, I can only say it myself", which touched the hearts of countless audiences. And what I want to say is that independent parts companies should also have this awareness: the ups and downs of the auto market, whether to go or stay, rely on yourself!
Similarly, according to the "Research on the Development of China's Auto Parts Industry", the output value (sales) of more than 2,000 auto parts cars with the largest statistical scale is as follows: 440 auto body interior and exterior decorations (21%), of which the output value is 122.7 billion yuan; electricity There are 612 systems (29.1%), with an output value of 614.7 billion yuan; 148 suspension systems (7.7 billion yuan). The output value is 173 billion yuan,Braking System131 (6.2%), an output value of 147.6 billion yuan, 54 aluminum wheels (26%), an output value of 145 billion yuan,steering system175 (83%), output value of 122.5 billion yuan, new energy vehicle system 68 (32%), air conditioning system 22 (122.2 billion yuan). The output value is 34.6 billion yuan.
It can be seen that in terms of traditional auto parts, what China has done best is the interior and exterior decoration of the body, followed by the power system. Sales of other parts are very low. This is consistent with the survey results of Grignard Motors.
According to the results of this survey, among the core parts of automobiles, autonomous parts companies aretransmissionAnd other traditional auto parts have made progress. Among them, the progress of the body and engine has been recognized by more and more participants. However, in the core parts of automobiles, the status of independent parts enterprises in the core parts of automobiles has been Promote. Lahr, progress in these areas is not enough. Outstanding. In contrast, more participants believe that autonomous parts companies have made faster and more obvious progress in electrical equipment, the three major power systems and ADAS. In the future, autonomous parts companies will have more opportunities in These fields are replaced.
In fact, this may be true. Under the support and guidance of a series of policies, my country's new energy vehicles should accelerate the development of core technologies such as batteries, motors, and electronic control. The most frequently cited example of power batteries should be the Ningde era. The Ningde era, which was spun off from the ATL power battery business, has a very strong momentum. Since its establishment in 2011, China has seized the opportunity to become the world's largest new energy vehicle market. In 2017, it not only surpassed BYD, but also compressed Panasonic into a global power battery. The transportation champion, of course, in addition, Guoxuan Hi-Tech and Yiwei Lithium Energy are also developing rapidly.
Opportunities and challenges always go hand in hand. In this survey, “Do you think independent parts companies have more opportunities or challenges driven by new energy and autonomous driving?” 37% of participants think there are more opportunities, and 52% of participants think that challenges More. It is not difficult to infer that parts and components companies in emerging regions such as the Ningde era are facing challenges, but there seem to be more opportunities, but for traditional independent parts and components companies, the challenges may be more. After all, in addition to the downward pressure on the auto market, electrification and intelligent transformation require companies to have sufficient strength in capital, research and development, etc. This is destined to be a battle to eliminate the weak.
Therefore, in the final analysis, independent parts companies still need to "strive on self-improvement" and quickly build their own capabilities, otherwise even if the vehicle companies "look at you again", they still "do not feel."
