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How to sell a used car at a good price?

Blog 1年前 (2023-04-04) 101 Views

Recently, more and more friends around me change cars, and most of them replace compact cars with B-class cars or SUVs. While the brothers were excited about getting the new car, they also had some headaches dealing with the old car. As for second-hand cars, everyone wants to sell them at a good price that meets their psychological expectations, but when talking with them, basically no one is completely satisfied.

Nowadays, many people are very concerned about how to buy a high-quality and cheap second-hand car. There are also many second-hand car inspection guides on the Internet, but there are not many good articles that focus on how to sell a second-hand car. In addition, I also plan to change my car recently, so I simply did my homework in depth and made more visits, which can be regarded as a reference for those car owners who are selling second-hand cars for the first time.

1 Selling to acquaintances or through acquaintances, the effect is the best, but it is hard to find.

The biggest problem in the current used car transactions on the market is that there are many intermediate links and the proliferation of scalpers, which leads to confusion in the price information of used cars and makes car owners at a loss. Therefore, it stands to reason that private-to-private transactions are the most direct and save the most transaction costs. If you want to sell a car, and you happen to be close to a friend you know who wants to buy it, you trust each other, and the buyer is satisfied with the condition of the car, then congratulations, you can probably sell it at a satisfactory price. But this kind of thing can only happen by chance. If you only want to sell the car by this way, then you have to be patient enough. Moreover, if you promote your second-hand car in the circle of friends too deliberately, it is likely to arouse suspicion from others: this kid is not trying to get rid of a problematic car? In short, the acquaintance transaction is good , but the price is natural, it's your luck if you encounter it, and it's normal if you don't.

2 The possibility of finding a private buyer through an information release platform such as 58 Tongcheng is very small.

If you can’t meet acquaintances, you can always find someone to sell on the Internet. Anyway, you don’t sell to car dealers! This is the mentality of most first-time owners of second-hand cars. Maybe everyone thinks that since the house is relatively easy to find someone to rent out on the Internet, the car is also fine! But when I finished posting the post and waited for the buyer to come to see the car with great interest, I realized that no matter how swearingly I denied it on the phone, 99% of the people who come to see the car are still car dealers, and then you have to endure all kinds of punctuality, finding the location, belittling your car and so on. Generally, you are basically exhausted after receiving three or four groups of car inspections by yourself. You can't help but sigh: Why can't you meet a person who comes to buy a car sincerely?

In fact, you only need to empathize and think about it, and you will suddenly understand. At the moment when China's second-hand car trading lacks standards and rules, and in the general environment of lack of integrity in the whole society, do you dare to find a stranger on the Internet to buy a car that has no evidence that it must be reliable? And for buying For everyone, even if they also buy a problematic car, there will be no guarantee after buying it from a private person. If you buy a large second-hand car intermediary, you can still provide some warranty service or compensation.

So, while the idea of ​​a private sale to an individual buyer is true, it is unlikely in the current environment. In the United States, where the second-hand car trade is very developed, although there are various trading methods, intermediary dealers still occupy 55% of the market share.

3 4S store replacement, the picture is to save trouble, and the loss is to benefit

Three of my friends who sold cars chose to replace them in 4S for the same reason: to save trouble. Indeed, compared to driving around to have people look at the car and ask for prices, throwing the old car in the 4S shop and directly paying the price of the new car is a more comfortable and trouble-free way. Moreover, compared with those small intermediaries who don't know the details, 4S stores are easier to give people a sense of trust, and the operating procedures are relatively standardized. But the cost of saving trouble is that the actual silver received is much less. I compared the replacement prices at those 4S stores with the price ranges found online, and they were basically at the lower limit. The reason here is also very simple. The 4S store itself does not deal with second-hand cars, and the replacement cars it collects still have to be transferred to the second-hand car dealer at a higher price. Of course, it is not negotiable to lower your price. In addition, it should be noted that 4S stores often use concepts such as replacement subsidies to confuse the public, making you lose sensitivity to the price of new cars, and the price that could have been lowered can not be reduced. However, if your car is an A-class car that has been driven for four or five years, the price difference between replacement and non-replacement may be about two to three thousand yuan. Considering your own time and energy, it is also a good way to buy a 4S shop. choose.

4 Second-hand car dealers or second-hand car trading network consignment

The advantage of consignment is that the car owner only needs to communicate with the consignment platform one-on-one, saving himself the trouble of finding a buyer. He only needs to sign the agreement as agreed, and the consignment platform will take care of the rest. It has been accepted and recognized by more and more car owners. Especially in recent years, a large number of Internet trading platforms have emerged, which has also given car owners more choices, and car prices have become more and more transparent. It can be said that consignment has realized a professional platform to do professional things, which is equivalent to the agent of the car owner, but this model also has some defects that are easily overlooked.

The first is that the improper choice of consignment platform can easily bring losses to car owners. Now small and medium-sized car dealers are everywhere, and there are many unscrupulous merchants who engage in trickery, and some Internet platforms have the problem of personal privacy exposure. I asked a friend, his old car was photographed and recorded on the Internet by a certain second-hand car trading platform. Furthermore, the consignment model is basically a simple matching transaction model. There is no solid interest binding relationship between the consignment platform and the car owner, and there is no motivation to strive for the best price for the car owner.

Therefore, if you choose this way of selling cars, it is best to choose a large consignment platform, pay attention to signing a formal agreement, and at the same time, you must have an understanding of the market conditions to avoid dumb losses.

5 Auction or bidding mode

The biggest advantage of this model is that the same car will be won by the highest bidder after multiple buyers bid. In this way, the interests of sellers are maximized. At the same time, most of the current bidding platforms provide door-to-door inspection services, which saves the trouble of car owners running around, which can be said to kill two birds with one stone. Therefore, this model can be regarded as the most beneficial to second-hand car owners in terms of transaction process. It's a pity that most of the current online auction platforms only operate in cities like Beijing, Shanghai, and Guangzhou. They haven't covered the second-tier cities where I live. I usually don't have much information about this, and those friends around me also know in advance. I don't know this mode, so I specially made some understanding in this area for your reference.

One is on-site online bidding: the seller only needs to make an appointment in advance, bring all the relevant procedures and drive to the auction site, there will be sales personnel to help the seller determine the bidding reserve price, and then quickly upload the vehicle information on the Internet, often within an hour Can complete the auction, if it is higher than the reserve price, the auction is successful, otherwise it will be regarded as a failed auction. This kind of auction mode only takes about two hours from arriving at the scene to getting the car price, but the disadvantage is that the seller needs to drive to the scene in person, which is still a bit troublesome. This auction mode is more common in some large second-hand car trading markets, such as the Beijing Huaxiang second-hand car market.

The second is pure online bidding: In this mode, sellers can truly realize their dream of selling cars at a good price without leaving home. Generally, the seller sends a demand to the online platform, and the platform sends professionals to inspect the vehicle, and negotiates with the seller on the minimum bidding price. Afterwards, the platform will release the seller's vehicle information and evaluation status to buyers who have registered on the platform. Buyers who are willing to participate in the auction can bid within a specified time period, and the highest bidder can buy the car.

Although this kind of auction method is perfect for sellers, it has high requirements on the management ability and service level of the platform, because it involves door-to-door inspection, technical evaluation, later online auction, payment recovery, and transfer Not all platforms can operate this model well. For example, platforms such as Kaixin and Used Car Sales (www.kx.cn) are doing relatively well. They even gather buyers on the mobile platform, and the bidding may be completed while having a meal. Unfortunately, they currently only have business in Shanghai and Shenzhen.

In the long run, I think this bidding model, which is the most convenient and effective for sellers, should gradually become the mainstream.

There is also an on-site appointment bidding: that is, the seller registers on the website in advance, and then makes an appointment to participate in the collective auction. At that time, a large number of buyers will come to the venue to communicate and inquire face to face. According to this model, although it seems that car sellers have more autonomy, from the perspective of convenience, I think it is a retrogressive model. will be eliminated.