On October 12, Chengdu's second DF battery flagship store opened grandly in Jinhengde Auto Parts City, Shuangliu District. More and more flagship stores are opening online, marking the high-end battery brand DF's entry into the automotive aftermarket with a new business format, enhancing brand awareness. The service speed of repair shops or community car owners in the region, relying on better quality products and more accurate services, forms a rapid response mechanism for the car battery replacement business.
Build “hard” brand quality based on global standards
In 1966, a company named "Yangzhou Battery Factory" was established. After many years of development, it became Camel's global high-end battery brand - DF. DF battery products benchmark against global brands, using international brands and people-friendly prices to become a brand covering many fields such as passenger cars, commercial vehicles, and agricultural machinery and light trucks. It provides battery supporting services to many companies and brands, and has gained a great reputation. High evaluation and recognition.
In the field of export, DF batteries have obtained multiple international quality certifications such as ISO9001 and ISO45001. The products are exported to Europe, Australia, North America, the Middle East, Africa and other parts of the world, with annual export volume rising steadily.
Deeply expand the flagship store model, channel integration leads a new direction
In the past two years, the DF brand has made great efforts in the domestic battery market and established a "battery flagship store" business model. "Being the battery steward around you" has gradually become the intuitive understanding of the DF brand among car owners. Since March this year, DF battery flagship stores have continued to expand, settling in Shandong, Jiangsu, Chongqing, Guangdong, Guangxi, Shaanxi and the three northeastern provinces. They have opened and operated in Qingdao, Yancheng, Chongqing, Nanning, Xi'an, Harbin, Jilin and other cities. Expand offline stores, segment the market, and further consolidate the Camel 1+N brand structure.
The new battery flagship store model created by DF brand innovation has subverted the traditional multi-brand battery sales model and changed the current situation of insufficient support for authorized stores in the traditional model, allowing qualified quick repair shops, repair shops, chain stores, etc. to join it , to help consumers detect and replace batteries in a timely manner, and at the same time introduce diversified category models to expand more accessories business that meets the needs of elite car owners.
Expanding the offline store footprint to "be the battery steward around you"
Chengdu is known as the "Land of Abundance" with its strategic location and profound cultural heritage. As a representative of the new first-tier cities, it is one of the economic centers in the western region. The launch of the second DF flagship store in Chengdu is another manifestation of DF brand channel innovation. Empowered by the flagship store model, users can experience more diverse experiences, enjoy more complete services, and service providers can also develop more business. Sources and market increments enable the brand's retail capabilities to be rapidly improved, and both brands, service providers and users can reap the commercial operation effect of 1+1>2.
It is reported that DF Battery will continue to work hard in the future to promote the construction of flagship stores in Central China, South China and Northwest China, always protecting the health of the batteries for car owners, and striving to bring more car owners and users a comfortable, beautiful and exquisite car life.
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