
The 2023 Las Vegas International Modified Car Show (hereinafter referred to as "SEMASHOW") will be held at the Las Vegas Convention and Exhibition Center from October 31 to November 3. Prinx Chengshan recently announced a product matrix preview that will be unveiled at SEMASHOW in the United States. As the world's leading tire manufacturer, Pulin Chengshan, which once again appeared at SEMASHOW, will continue to bring a wide range of products with excellent performance to global users. Its much-anticipated innovative 4S products will make their debut. In addition, the refreshed Pulin brand will also land in North America for the first time, bringing surprises to users. Enterprises will also focus on the frontier and conduct global exchanges and dialogues on the development trends of special tires for modified vehicles.
Known as the top three international modified car shows, the American SEMASHOW has always played an important role in the world's major auto parts shows with its high degree of specialization. It is the most anticipated annual event for modified car fans around the world, attracting hundreds of thousands of car owners and professionals every year. According to official news, more than 2,000 new products will be unveiled at this exhibition, attracting 150,000+ professional buyers from more than 100 countries around the world.
As the highlight of this exhibition, Pulin Chengshan’s passenger 4S all-season tire series will be unveiled for the first time, and guests on site will have the opportunity to get a closer look at its innovative formula and exclusive design.
Judging from the matrix of other

The 2023 Las Vegas International Modified Car Show (hereinafter referred to as "SEMASHOW") will be held at the Las Vegas Convention and Exhibition Center from October 31 to November 3. Prinx Chengshan recently announced a product matrix preview that will be unveiled at SEMASHOW in the United States. As the world's leading tire manufacturer, Pulin Chengshan, which once again appeared at SEMASHOW, will continue to bring a wide range of products with excellent performance to global users. Its much-anticipated innovative 4S products will make their debut. In addition, the refreshed Pulin brand will also land in North America for the first time, bringing surprises to users. Enterprises will also focus on the frontier and conduct global exchanges and dialogues on the development trends of special tires for modified vehicles.
Known as the top three international modified car shows, the American SEMASHOW has always played an important role in the world's major auto parts shows with its high degree of specialization. It is the most anticipated annual event for modified car fans around the world, attracting hundreds of thousands of car owners and professionals every year. According to official news, more than 2,000 new products will be unveiled at this exhibition, attracting 150,000+ professional buyers from more than 100 countries around the world.
As the highlight of this exhibition, Pulin Chengshan’s passenger 4S all-season tire series will be unveiled for the first time, and guests on site will have the opportunity to get a closer look at its innovative formula and exclusive design.
Judging from the matrix of other announced products, it can be said to be quite "sporty". The passenger products of its two major brands, Prinx and Fortune, participated in the exhibition, covering a full range of SUV and off-road vehicle tire products and high-end sports tire products such as HT, AT, RT, MT, etc., fully in line with the theme of the SEMA exhibition and the diverse needs of passenger car owners in North America. In terms of commercial use, a variety of high-performance products including FDH106, FAM211 and other products will also be on display.
In May of this year, the refreshed high-end brand Prinx, a subsidiary of Prinx Chengshan, held a press conference in Milan, Italy, and entered the European market. It has been widely recognized for its excellent product capabilities and high-quality services. This new Prinx will also interact closely with North American users for the first time, allowing users to further understand its cutting-edge concepts and outstanding advantages.


Fortune, another participating brand, has achieved good results in the North American market, and its brand influence continues to increase. Since entering the United States in 2019, Pulin Chengshan has deeply cultivated the local market and continued to improve its localized product and service network. In order to better meet market demand, the company has systematically refreshed the brand and product matrix of Fushen Tire in 2022, focusing more on brand and product positioning, adhering to the concept of "Driving Forward (surging from the heart, brave people self-improvement)" to provide users with safe, high-quality, high-performance travel tire solutions. The user reputation accumulated over the years and the high degree of cultural fit have allowed Fushen Tire to grow into a brand well known to North American people. This year, Fortune has become the exclusive tire sponsor of USA Pickleball, a sports league in the United States, exploring a positive, progressive and sustainable lifestyle with participants and drivers across the United States.
I believe that this "family portrait" of two powerful brands and products, Prinx and Fortune, will present the strength and charm of China's new tire manufacturing to more users around the world.