By the way, Lei Jun said publicly a while ago that Xiaomi Motors has set a small goal for 2025, which is to deliver more than 410,000 vehicles.
Don’t underestimate this number, it’s no joke. It has already left established new energy car companies such as Li Auto and NIO behind, and is only a little less than Xpeng Motors’ 420,000 units.
Think about it, Xiaomi has just started making cars. It is really impressive that Xiaomi can achieve such results with only two and a half models.
However, what is even more surprising is that Lei Jun also announced Xiaomi’s delivery target for 2026, which is only 550,000 vehicles. This means that compared with more than 410,000 vehicles in 2025, the growth rate will only be about 30%.
You know, Xiaomi SU7 and YU7 are currently selling 40,000 to 50,000 units every month. If this momentum continues, it is a certainty to sell 500,000 units a year. Moreover, we all know that Xiaomi will release three new models in one go in 2026, including the extended-range SUV with a generator that everyone is looking forward to.
So from the outside, the target of 550,000 vehicles seems a bit too conservative.
So why did Lei Jun set his goal so "cautiously"? I personally thought about it and there are probably several considerations.
First of all, you have to know that the star model Xiaomi SU7 may soon receive its "mid-term facelift", which is a small upgrade. Generally speaking, when new and old models alternate, sales will temporarily drop. In addition, the number of orders on hand for the Xiaomi YU7 car seems to be on a downward trend, otherwise the company would not have launched a big discount such as "three-year interest-free" so early on January 1st to stimulate sales. So overall, just trying to maintain the sales volume at the end of last year is actually quite a challenge, and it may not be as easy as everyone imagines.
Moving on, after the SU7 completes its mid-term facelift, the p
By the way, Lei Jun said publicly a while ago that Xiaomi Motors has set a small goal for 2025, which is to deliver more than 410,000 vehicles.
Don’t underestimate this number, it’s no joke. It has already left established new energy car companies such as Li Auto and NIO behind, and is only a little less than Xpeng Motors’ 420,000 units.
Think about it, Xiaomi has just started making cars. It is really impressive that Xiaomi can achieve such results with only two and a half models.
However, what is even more surprising is that Lei Jun also announced Xiaomi’s delivery target for 2026, which is only 550,000 vehicles. This means that compared with more than 410,000 vehicles in 2025, the growth rate will only be about 30%.
You know, Xiaomi SU7 and YU7 are currently selling 40,000 to 50,000 units every month. If this momentum continues, it is a certainty to sell 500,000 units a year. Moreover, we all know that Xiaomi will release three new models in one go in 2026, including the extended-range SUV with a generator that everyone is looking forward to.
So from the outside, the target of 550,000 vehicles seems a bit too conservative.
So why did Lei Jun set his goal so "cautiously"? I personally thought about it and there are probably several considerations.
First of all, you have to know that the star model Xiaomi SU7 may soon receive its "mid-term facelift", which is a small upgrade. Generally speaking, when new and old models alternate, sales will temporarily drop. In addition, the number of orders on hand for the Xiaomi YU7 car seems to be on a downward trend, otherwise the company would not have launched a big discount such as "three-year interest-free" so early on January 1st to stimulate sales. So overall, just trying to maintain the sales volume at the end of last year is actually quite a challenge, and it may not be as easy as everyone imagines.
Moving on, after the SU7 completes its mid-term facelift, the production line usually needs a process of re-running and slowly increasing production capacity. It is impossible to produce at full speed all at once. What's more, there are rumors circulating in the market that the price of the facelifted SU7 may increase.
If the price is really raised, it may not be that easy for its sales to quickly return to the level of 20,000 units sold a month. As a result, the total sales volume for the whole year will definitely be affected, and expectations need to be lowered.
Another point is the big extended-range SUV that Xiaomi plans to bring to the market next. Although this car looks very impressive, it probably won’t be available to everyone so soon, let alone officially handed over to users. We can refer to the original rhythm of Xiaomi YU7, which was probably released around April, but the actual delivery will not start until August.
New SUVs will definitely need a similar cycle, or even longer. In addition, this new model also needs to "climb" in the initial production. The output will not be large at the beginning, and its positioning and price are expected to be higher than the current model. Therefore, it is expected that its sales volume will be only tens of thousands of units in one year, and its contribution share will be relatively limited.
So overall, although people outside may think that Xiaomi Motors' target of 550,000 units is quite easy to achieve, Lei Jun has obviously considered a lot of uncertainties and would rather take things slowly rather than take too big a step all at once, appearing very cautious.
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