I've actually thought about this – the Wenjie M7 has a lot of upgrades and seems to be very cost-effective, but it can't sell the M8. Later I found that space and practicality are the co

I've actually thought about this - the Wenjie M7 has a lot of upgrades and seems to be very cost-effective, so why can't it sell the M8? I didn't feel it so clearly at first, but after careful consideration, I realized that space and practicality are the last words for family travel.

You see, for many of our relatives here, especially those with children and the elderly, whether the space is large enough and comfortable is a key factor in directly deciding to buy a car. A friend bought an M8 at the end of last year, which is considered a luxury business model. It has a 7-seater design and is large. As a result, he told me: I think this space looks like a bunch of strollers in my hometown. When you walk in, you will know that it can accommodate the whole family, but it has to have seven seats. This is why I just flipped through my notes and found that the label Qizhao really has some magic power in labeling family needs.

But the problem is that the M7 is actually also a five-seat ID. After the upgrade, it has six seats. The space is not bad, but it is obviously a bit smaller than the M8. Tell me, how big of a difference is this? The difference in trunk capacity is probably less than 100 liters, right? But in actual use, the gap is like changing the position of the back seat space, allowing the elders to sit and the children to take a nap. A sales girl once said to me: If customers don’t talk about this space, how else can they compare prices with others? Just think about it, a family car has to carry a stroller and big bags when going out. How can a small space carry the luggage and worries of the whole family?

Speaking of the supply chain, I can directly compare it to the scene of buying vegetables in the vegetable market: when we buy vegetables, we buy a lot at a time, take them home and pile them in a pile. When it is our turn to go out, we will inevitably think: If these vegetables are not available, the children will not be willing to go out. Therefore, the size of the car's space is essentially a psychological hint that makes people feel whether it is enough or not.

I heard a particularly interesting sentence from a friend: Luxury does not necessarily require the largest seating space, but at least it should be done so that families don’t have to worry about not being able to hold things when they go out. This practicality is actually ignored by many people. They always think that the more luxurious the car, the more comfortable it will be. However, they forget that it cannot fit 10 milk bottles, two piles of laundry, and various scattered children's toys at home.

This reminds me of the time I went for a test drive, which was also a six-seater M7. The car was very good, especially the materials used in the central control and the interface, which was really pleasing to the eye. But when it comes to my friend’s place, he directly said: It’s just that the space is small, otherwise it wouldn’t be that interesting. I think, in addition to space, layout is more important than luxury when it comes to choosing a car. The space is not easy to use. Just think about it, children are riding in a double car. The passage in the middle of a seven-seater car is difficult for adults to use. Even if the seats are quite comfortable, we can't help but say: Come back, the space is a flaw.

But then again, this is actually a psychological difference. I haven't thought about it, but some people may value the feeling of sitting up - the aura of a business situation. You know, when people look at the price, they feel that this is a car that can show off. In this regard, M8 has the advantage: larger body, more luxurious seat layout, and more impressive appearance. Although the internal space is not too extreme, the visual effect is almost enough to give people a sense of oppression. Moreover, the difference in experience, especially in business situations, is really useful.

Then I went to check out the feedback from the sales side, and many sales people also said: Most of the customers who bought this M8 used it for receptions, meetings, or even to show off. It has a large space, a strong aura, and a high sense of accomplishment. On the contrary, M7 is particularly discounted among families. Comparing these two, the most direct difference is their usage. When traveling as a family, with children, the elderly, and luggage, a large space is a necessity; when traveling for business, when you are full of aura, space is actually secondary.

But you said, why do you think a cost-effective car will definitely sell well? This problem seems to have become complicated. After all, buying a car in China is not just about whether it’s worth it. Some people are more concerned about whether they really use it to their liking. After all, a car is not a one-time consumer product. It will last for several years, and the most important thing is to feel comfortable. Moreover, I think space is really not just a number. For example, when actually using a car, where you sit actually has a big impact. When three people sit in the back seat, the difference in space is obvious. However, if you only use it by yourself, occasionally carry two children, or take a short trip on weekends, the sense of space will not be so intuitive.

Not just space, but also structural layout. For example, in the seven-seater M8, the second row can be adjusted to the limit to make it more spacious, and the third row can be folded to extend the luggage space. Some seven-seater cars from other brands simply add a seat, and then you have to fold a quilt for a long time, which compromises the experience.

I just flipped through the photo album and saw the M8 my friend bought last year. It was so spacious that I felt like an MPV. Once when I took my children out, the old man said: The car is wide, comfortable to sit in, and the seats are soft and hard. This is very similar to what the driver at work said: there is enough space, so you don’t have to rush, and you have the confidence to run long distances. There are many people who oppose it, but to be honest, once this sense of practicality comes up, it will be difficult to turn around in a short time.

There is one detail I always want to make clear: sometimes I feel that the bigger the space in the car, the better. According to psychology, people are most true to what suits them. For example, my sister-in-law likes compact cars and thinks they are more flexible to drive. In fact, different scenarios have different needs. For example, I would guess that the average space requirements of two family cars may vary between the estimated difference of 40-70 liters.

Buying a car is a lot like renovating a house. If something looks too trendy, it may not be suitable for you; it must have enough space and a reasonable structure to be truly valuable. I drove an old SUV before, which had a lot of space, but the rear seats were hard and not considerate enough. Even though the price is cheap, after driving it for a long time, I still feel that I can’t sit comfortably for a long time. On the contrary, there are some medium-sized SUVs. Although the space is not particularly large, the layout is reasonable and it is comfortable to sit in.

This also makes me have a question: Is it because family cars have harsh expectations for space, but it is actually related to living habits? For example, people in the north like to drive big cars, while people in the central and western regions like to drive safe and spacious cars; while in the south (especially in big cities), compactness, fuel economy, and easy reversing are what they just need? But I have never thought about it: there is no perfect car, it always feels like a compromise.

Competition in the automobile market is actually very realistic. Sometimes, buying a car is a choice between psychological balance and practical value. Just like when I was chatting with a friend that day, he said: What I care about most when buying a car this time is not the luxury configuration. As long as the space is large enough and my wife looks comfortable, I will be satisfied. This is why, even though some cars have poor performance indicators, they can sell well as soon as they meet the needs.

Anyway, I didn’t intend to draw a conclusion, I just felt that space is not just a number, but a feeling that suits you. Do you think there are still some core needs for family travel that have not been taken seriously?

This work is an original creation by the author, and the content was completed manually. Some of the content was generated with the help of artificial intelligence (AI) tools during the creation process. AI provides support in data collection, language polishing, expression optimization, or inspiration expansion. The core ideas and main content are completed independently by the author.

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