In recent years, if you talk to your friends about buying a larger new energy vehicle for home use, especially a large SUV that can seat six or seven people, there will probably be only a few names that come out of everyone's mouth.
For example, the ideal that many people call the "daddy's magic car" has Wenjie with strong technical strength behind it.
These brands are like the classmates who are the best at promoting themselves in our class. Every move they make becomes the focus of discussion and they are very famous.
But just when everyone's eyes were focused on these "star models", a "strong" classmate who usually didn't like to talk much but had always done well in his homework had quietly improved his grades without knowing it. Even in a recent major exam, his score in one subject exceeded the combined scores of those star classmates in both subjects.
This incident has made many people curious. How does this brand, which usually remains anonymous, do it?
It is Lynk & Co, specifically its flagship model Lynk & Co 900.
This matter has to start with the "Golden Nine and Silver Ten", which is the busiest period in the auto market this year.
In the field of large new energy SUVs, competition can be said to have entered a fierce stage.
All the major automobile manufacturers have brought out their most high-end and flagship
In recent years, if you talk to your friends about buying a larger new energy vehicle for home use, especially a large SUV that can seat six or seven people, there will probably be only a few names that come out of everyone's mouth.
For example, the ideal that many people call the "daddy's magic car" has Wenjie with strong technical strength behind it.
These brands are like the classmates who are the best at promoting themselves in our class. Every move they make becomes the focus of discussion and they are very famous.
But just when everyone's eyes were focused on these "star models", a "strong" classmate who usually didn't like to talk much but had always done well in his homework had quietly improved his grades without knowing it. Even in a recent major exam, his score in one subject exceeded the combined scores of those star classmates in both subjects.
This incident has made many people curious. How does this brand, which usually remains anonymous, do it?
It is Lynk & Co, specifically its flagship model Lynk & Co 900.
This matter has to start with the "Golden Nine and Silver Ten", which is the busiest period in the auto market this year.
In the field of large new energy SUVs, competition can be said to have entered a fierce stage.
All the major automobile manufacturers have brought out their most high-end and flagship models and put them on the table to work hard.
As one of the first brands to enter this market, Li Auto was indeed the first to catch the market with its L-series models, and it also won the love of a large number of home users.
But the market is like this, and no one will be able to act alone forever.
As more and more competitors flood into this track, the original leaders will inevitably feel tremendous pressure.
Lynk & Co 900 debuted against this background.
When it first came on the market, it didn't cause much of a sensation, and it was only in the middle of the sales list.
However, starting from the second half of this year, the situation changed dramatically.
According to public sales data, starting in August, the delivery volume of Lynk & Co 900 has been like a scam, steadily exceeding 7,000 units for three consecutive months.
What is this concept?
That is to say, more than 7,000 families choose this car every month.
And in October, something happened that surprised many people: the sales volume of the Lynk & Co 900 was actually higher than the combined sales of Ideal’s two main models, the L8 and L9.
As soon as this data came out, many people suddenly realized that while we were paying attention to those hot topics, the market structure had quietly changed.
The brand that once pioneered this market segment now finds that the poker table is crowded with opponents and may be squeezed out if not careful.
Compared with those clamoring for hundreds of thousands of orders as soon as they were released, the Lynk & Co 900's quiet style that relies on strength to speak for itself makes people feel more at ease.
So, here comes the core question: How can Lynk & Co 900 transform from a chaser to a leader in such a short period of time?
Behind this is definitely not as simple as luck, but real product power at work.
We can analyze it from several aspects that ordinary consumers are most concerned about.
The first and most fundamental point is the essential attribute of a car as a "car".
Nowadays, many new brands like to emphasize the large screens, refrigerators, and sofas in the car. These things are really attractive and can make you feel comfortable in the car.
However, don’t forget that a car is first and foremost a means of transportation. Whether its chassis is stable, whether it is smooth to drive, and whether it is safe to sit on are the most basic and important things.
The Lynk & Co brand has always emphasized its driving performance and safety since its birth.
Because it relies on the technical resources of Geely and Volvo, it is very solid in the basic skills of building cars.
This is clearly reflected in the flagship car Lynk & Co 900.
It uses a lot of advanced suspension technology. To put it simply, it allows this large car with a body of more than five meters to pass through some bumpy roads. People in the car will not feel very bumpy; and when turning at high speed, the body can remain very stable and there will be no feeling of floating out.
Many experienced drivers who are accustomed to driving traditional German luxury cars, such as Mercedes-Benz, BMW, and Audi, after test driving the Lynk & Co 900, generally feel that "this car feels heavy, solid, and has a high-end feel." This is a reflection of the technology accumulation of traditional car companies over the years.
Secondly, the power technology and cost of use are the issues that everyone is most concerned about when buying new energy vehicles.
This is also the biggest difference between Lynk & Co 900 and other brands such as Ideal.
The ideal use is extended-range technology. A simple understanding is that the car has a gasoline generator, which uses gasoline to generate electricity to drive the car. The engine itself does not directly participate in driving the wheels.
This technology effectively solved the range anxiety problem of pure electric vehicles in the early days.
However, the Lynk & Co 900 uses more advanced plug-in hybrid technology.
What is the difference between these two technologies?
For example, the range extension is like using a power bank to charge your mobile phone. The power bank itself also consumes energy. As for the Lynk & Co 900's plug-in hybrid, its engine can directly drive the wheels when running on the highway, just like plugging your phone directly into the socket to charge. The energy transfer efficiency is higher, which naturally saves fuel.
This difference is reflected in the actual car cost, and the gap is very obvious.
According to real feedback from a large number of car owners, the fuel consumption of the Lynk & Co 900 is about 3 liters per 100 kilometers without charging and when driving on petrol. The fuel consumption of extended-range SUVs of the same level is generally 7 to 8 liters, which is almost twice as much as the former.
For a family that often needs to run long distances, it can save a lot of money in just one year.
Moreover, because Geely Group has laid out hybrid technology very early and has a large output, it can control costs very well. This also makes the pricing of Lynk & Co 900 very competitive. The starting price is less than 300,000, which is very cost-effective.
Of course, solid basic skills and fuel-saving technology are not enough. In terms of comfort configuration, Lynk & Co 900 also has its own ideas.
It did not simply imitate others to make a "refrigerator, color TV, large sofa", but came up with some very practical and creative functions.
For example, it is the first model in the industry to launch a second-row seat that can rotate.
What is the use of this function?
Imagine that a family is going on a self-driving trip. When they get bored on the road, they can turn around the seats in the second row and chat and play cards with their family members in the third row face to face. The car suddenly becomes a small mobile living room, which greatly increases the fun of the journey.
Another example is its trunk door, which is a "heaven and earth door" like some million-level luxury off-road vehicles. It can be opened in two sections: the upper and lower sections.
When you go camping, you can flatten the lower half of the door panel and it will become a natural small table or viewing platform. You can sit on it and watch the scenery, which is very comfortable.
These designs are not for showing off, but are really based on the actual usage scenarios of users and solve some specific problems, which makes people feel very considerate.
The success of Lynk & Co 900 is not only that it sells well, but also has a more profound significance in that it provides a very good example for the upward development of the entire Chinese automobile brand.
Its hot sales have directly raised the average transaction price of the entire Lynk & Co brand to more than 200,000 yuan. This level has exceeded some mainstream joint venture brands such as Honda and Toyota.
This shows that our Chinese car brands are fully capable of creating high-end products recognized by the market, and are no longer limited to fighting price wars in the low-price market.
When a brand can sell at a higher price, it can earn more profits, which can then be invested in the research and development of next-generation technology, forming a virtuous cycle.
This is a great thing for the long-term development of the entire Chinese automobile industry.
At the same time, for us ordinary consumers, there are more strong competitors like Lynk & Co 900 on the market, which means that we have more choices. In order to win customers, manufacturers will inevitably come up with better and more cost-effective products. In the end, we will benefit.
