There have been many major events in the car industry recently, but what trembled my heart the most was not that a new force raised funds again, nor that the price of a car "falls and smokes". It was that two new executives of Dongfeng Mengshi Technology took office. The first thing they did was not to hold a press conference, but to write a "family letter" to the dealer. You heard it right, it is a "letter to home"! To be honest, this operation is a bit of a big deal.
Which car company does not call "user first" and "win-win for partners" now? But most of them are chanting slogans, and they become scented as soon as they fall. But there was a sense of "real" spirit between the lines of the letter of the Warrior - he didn't play with the false, and he just called the dealer "family". This sounds heartwarming, but what does it mean behind it? It means that in the future, it is not that you sell my car and I take the money and leave, but that we will prosper and lose together, and we will lead together.
To be honest, this wave of operations is a bit of a slap in the face of brands that only suppress the warehouse and cut dealers' leeks. The Mengshi has been working from scratch in the past three years and has been able to enter the hard-boned track of high-end new energy off-road, which is not a glamorous PPT, but a solid technology and a group of dealers who are willing to "pioneer" with it. Now
There have been many major events in the car industry recently, but what trembled my heart the most was not that a new force raised funds again, nor that the price of a car "falls and smokes". It was that two new executives of Dongfeng Mengshi Technology took office. The first thing they did was not to hold a press conference, but to write a "family letter" to the dealer. You heard it right, it is a "letter to home"! To be honest, this operation is a bit of a big deal.
Which car company does not call "user first" and "win-win for partners" now? But most of them are chanting slogans, and they become scented as soon as they fall. But there was a sense of "real" spirit between the lines of the letter of the Warrior - he didn't play with the false, and he just called the dealer "family". This sounds heartwarming, but what does it mean behind it? It means that in the future, it is not that you sell my car and I take the money and leave, but that we will prosper and lose together, and we will lead together.
To be honest, this wave of operations is a bit of a slap in the face of brands that only suppress the warehouse and cut dealers' leeks. The Mengshi has been working from scratch in the past three years and has been able to enter the hard-boned track of high-end new energy off-road, which is not a glamorous PPT, but a solid technology and a group of dealers who are willing to "pioneer" with it. Now the first thing the new team does is to recognize their relatives. This pattern directly makes the Mengshi the first to play on the table.
Speaking of products, the hard-core strength of the MW has always been online. But what really makes it move from "a niche toy for off-road players" to a "smart luxury off-road benchmark" is the deep binding with Huawei. On September 22, 2025, senior executives of both sides had just completed a new round of closed-door exchanges. The first cooperative model, the M817, also made its debut in April - this rhythm is obviously aiming at "1+1>2".
The M817 car is simply a "iron-blooded warrior" meeting "full-blooded Huawei". The hard-core chassis, three-electric technology, and non-load-bearing body are wild at heart; while Huawei's smart driving system, Hongmeng cockpit, and full-stack intelligent solutions are top smart brains. The combination of these two makes it more rapid to accelerate from 100 kilometers, with the ability to get out of the off-road, and the intelligent experience is even more full. Think about it, driving a warrior who can turn around and walk on the spot, the car machine can also seamlessly talk to you and automatically plan off-road routes. Is this feeling that you start to shake your head when walking?
Looking at the competitors, Ideal L9 focuses on home comfort and no matter how good the chassis is, it is still an urban SUV in its core. If you encounter a large cross shaft or shell crater, you will feel unsure. The all-terrain system of the M817 + rear wheel steering + air suspension is the real "all-area passivity", which is the "driving toy" that hard-core players want.
It’s really great to look up to the U8, with a million-level configuration, you can play with it when you turn around and float on the water. But the price is there, the 4-digit threshold, which has persuaded a large number of players who really love off-road but have a limited budget. The positioning of the M817 is more accurate, with a range of more than 300,000 to 500,000, which is directly stuck at the golden intersection of luxury and performance, and the cost-effectiveness is instantly enhanced.
There is another detail that many people didn't pay attention to - Mengshi repeatedly emphasized "user co-creation". It is not that you can make a suggestion in the APP to be a co-creation platform, but that you should build a "partner co-creation platform" to hold product meetings and marketing meetings regularly, so that dealers and users can participate. This means that the future warriors may not be manufacturers working behind closed doors, but everyone "creating dreams" together. This sense of participation is more authentic than any advertisement.
Let’s talk about comfort and daily usability. Many people think that hard-core off-road = sitting around = high fuel consumption = oil tiger, but this is not the case with the M817. The air suspension is properly adjusted, the comfort of urban paving roads is not inferior to that of luxury SUVs, the sound insulation materials are also excellent, and the tire noise and wind noise are controlled quite well. The pure electric version has a solid battery life, and the plug-in hybrid version has no mileage anxiety. It is more than enough to be a "grabs buying car" on daily commuting, and it can also take you to cross mountains and rivers as a "bed car" on weekends. Isn't this the ideal all-round player?
Warriors are never careless about safety. Non-load-bearing body + high-strength cage structure, coupled with Huawei ADS 2.0 high-level intelligent driving assistance, L2 or even L3 assisted driving can greatly reduce the driving burden under complex road conditions, and active braking and blind spot monitoring are standard. When driving this car, not only one can feel at ease, but also one can sit at ease.
So you see, the Warriors' move is steady and ruthless. New executives do not make gimmicks when taking office, but first stabilize the morale of the army; when the product side holds hands with Huawei, technology is full; when the user side emphasizes co-creation and emotional binding. It did not think about "incoiling" with low prices, but used strength and sincerity to redefine the value standards of high-end new energy off-road.
Such warriors are no longer the "Old Gulu Bangzi" who only belongs to off-road enthusiasts, but a potential stock of "national god car" that is truly capable of entering more families and representing China's hard-core SUVs to the world.
Do you love such a car?
If it were you, what would you choose?
Does this "home letter" from the Warrior make you suddenly have some new expectations for domestic high-end off-road?
