At four o'clock in the morning, the metal shell of the test drive store had just faded away, and the tire marks on the ground were still hard. The service clock pointed to seven o'clock, and the team outside the glass had been bent into a long snake, which looked like a free physical examination and screening day. As soon as the door handle opened, "The new P7 is here!" Someone whispered to remind him that some people unnaturally touched the receipts they had booked in their pockets. The air emits the smell of new car plastic and coffee blending, and obviously nothing this morning is more exciting than the “delivery and on-market”.
6 minutes and 37 seconds, 10,000 units were ordered. This record number is faster than I cook a pot of instant noodles. Where is the point of the frustration? To be honest, I really began to doubt the "rational car purchase decision chain" between humans and electric cars. Or, this is just people’s anxiety and desire for the “next answer”. There is no pre-sale price, place an order first and then announce the price. This set of brand-name bags in duty-free shops in the airport have also been used. I didn’t expect it is the tram world now. Some people question the risks, but more people are rushing to pay for the suspense. Maybe this is how humans are. They always have a "impulsive" tendency in criminology for unknown consumption.
I carefully read out the packaging of the popularity of "ten thousand orders". In the first- and second-tier cities, 70% and 60% come from repurchase, and the 820-kilometer range is instantly defeated by the same level. In fact, it is more like an encrypted data report on the industry's grass snake gray line. The clear user profile shows that in this round of Xiaopeng P7, the competition is no longer "whether it is enough", but "whether it is to vote on the new rules of the entire industry with the user's wishes." In the competition of smart trams, it is not a car but a person.
At four o'clock in the morning, the metal shell of the test drive store had just faded away, and the tire marks on the ground were still hard. The service clock pointed to seven o'clock, and the team outside the glass had been bent into a long snake, which looked like a free physical examination and screening day. As soon as the door handle opened, "The new P7 is here!" Someone whispered to remind him that some people unnaturally touched the receipts they had booked in their pockets. The air emits the smell of new car plastic and coffee blending, and obviously nothing this morning is more exciting than the “delivery and on-market”.
6 minutes and 37 seconds, 10,000 units were ordered. This record number is faster than I cook a pot of instant noodles. Where is the point of the frustration? To be honest, I really began to doubt the "rational car purchase decision chain" between humans and electric cars. Or, this is just people’s anxiety and desire for the “next answer”. There is no pre-sale price, place an order first and then announce the price. This set of brand-name bags in duty-free shops in the airport have also been used. I didn’t expect it is the tram world now. Some people question the risks, but more people are rushing to pay for the suspense. Maybe this is how humans are. They always have a "impulsive" tendency in criminology for unknown consumption.
I carefully read out the packaging of the popularity of "ten thousand orders". In the first- and second-tier cities, 70% and 60% come from repurchase, and the 820-kilometer range is instantly defeated by the same level. In fact, it is more like an encrypted data report on the industry's grass snake gray line. The clear user profile shows that in this round of Xiaopeng P7, the competition is no longer "whether it is enough", but "whether it is to vote on the new rules of the entire industry with the user's wishes." In the competition of smart trams, it is not a car but a person.
As an outsider, you might as well go back and review the entire process: P7 pre-sale, which triggered follow-up; the price has not been released, and the deposit has arrived; the store test drive volume has exploded, and the backend data has not subsided; the CEO officially announced that the store was launched, and the waiting period for the listing was slaughtered like a scalpel. At present, every round of smart cars in China seems to want to create "industry-wide mental pollution incidents": only in this way can the old opponents who were used to being steady and slow-fire are neurotic anxiety.
Why P7? The new generation of XMART FACE design, the front face LOGO is luminous and integrated with millimeter-wave radar, suspended roof and ultra-thin tail wing, which looks like the enemy's next-generation drone - the "bad fun" of technology companies in making cars, which is reflected in this shape quite thoroughly. The design aesthetics are actually not that complicated. It is nothing more than trying to find a way again and again: how to not look like a relative with competitors, and by the way, it can also make users feel that "we are not the same as BYD, Tesla, and ideals."
Let’s talk about the 800V platform, with a range of 820 kilometers, 12 kWh of electricity per 100 kilometers, 3 seconds of breaking 100, 230km/h extreme speed and all-aluminum front double wishbone suspension, plus automatic dual-chamber air suspension... The parameter table makes people suspect that Xiaopeng actually recruited the wrong employee inventor. When the battery life figure out better than the anxiety and accelerated the instant killing, the straight man in science and engineering laughed out loud, and his girlfriend in liberal arts finally shut up. But if it really rains, if you step on the accelerator deeply, who will remember the glory of 3 seconds and 100? Most of the time, the ultimate performance is just "social currency", and you can brag at the dinner table and post a few words "buy and leave" in group chats. The romance of the track is 99% of the romance of the picture.
Intelligent systems are the ultimate involuntary. Three self-developed Turing AI chips, 2250TOPS computing power, VLA+VLM dual large models, and official terms are densely packed. But for the vast majority of users, these letter combinations are more unfamiliar than the seasonings at roadside barbecue stalls. What ordinary people are more concerned about is whether the car recognizes traffic lights accurately, whether it will get lost when it snows in winter, and whether the co-pilot AI can "close the microphone at the right time". The more intelligent the more you are, the more you will be, the more you will be. The gap between actual experience and publicity may be the real humor.
What Xiaopeng is targeting this time is actually "a brand new consumer belief". The repurchase of old car owners shows that Xiaopeng has already won the "middle-aged comfort zone" point card in some areas. The new P7 is also trying to win over young science and engineering, urban white-collar workers, and technology self-stimulating groups. This group of people has patience and anxiety about the "next hit" and the essence of consumption is very similar to the suspect in the detective drama - always proving his innocence in the next second.
He Xiaopeng officially announced that "delivery will be made upon listing", and previous industry practices have been broken. While other car companies are still performing roadshows and waving flags, Xiaopeng has already flew downstairs to your house. We don’t know whether this confidence comes from the pressure on the supply chain or the courage to consume itself. Perhaps, only "delivery first and then explain" is the correct enlightenment that traffic is king at the moment.
What if I were asked to draw a conclusion? To be honest, whenever I see a new P7 speeding past, the scene on the forensic anatomy table always comes to my mind - the surface is new, the system is complex, and the structure is tightly compatible, but all the glory is always questioned by a sudden car accident or an algorithm failure. "Extreme cost-effectiveness" is just a string of parameters. Apart from rationality, who can guarantee that it will not be biased by marketing? This listing boom is actually like a large-scale social psychological experiment.
Of course, some people say that everything has cracks, and that is where the light shines in. Will the "cost-performance myth" of P7 finally become a broken screen? Is the end of intelligence a human rule or the self-enjoyment of AI? Perhaps it is regrettable that between rationality and blindness, performance and experience, human beings can only do limited deductions.
So, if the next pre-sale breaks the record, will you rush into the team, or watch quietly in the distance - are you an active light chaser, or a calm witness at the accident scene?
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