YU7 attracts automakers to “intercept”, Xiaomi locks out of 280,000 units per unit, and the first month of the world's first month has exceeded 6,500 units!

EV Morning News: Many car companies are willing to add deposits for YU7 users; Xiaomi Automobile locks orders last week for more than 280,000, He Xiaopeng and Lei Jun interactive preheating the G7 release; Zunjie's first monthly major will be more than 6,500 units

Hello, everyone, welcome to watch today's EV morning report. The new energy vehicle market has been very lively recently. The popularity of Xiaomi Auto YU7 has triggered a chain reaction.

Since its release on June 26, Xiaomi YU7 has been so popular. It has exceeded 200,000 units in 3 minutes, and reached 289,000 units in one hour, and exceeded 240,000 units in 18 hours. However, so popular also brings a problem. The delivery cycle is too long. The standard version has a delivery time of 53-56 weeks, the Pro version also takes 48-51 weeks, and the Max version is slightly better, but it also takes 33-36 weeks.

Such a long delivery cycle has caused many users to start to shake and want to unsubscribe. But at this moment, car companies such as NIO, Avita and Zekr extended an "olive branch", saying that if users turn to purchase their own products, they are willing to pay for the deposit to cancel the Xiaomi YU7. NIO and Avita directly offset the full compensation for the car price, while Zekr rewards the corresponding amount of points. This wave of operations is obviously to "intercept" Xiaomi's orders.

Not only that, the popularity of Xiaomi YU7 has also triggered interactions among the heads of car companies. On June 30, He Xiaopeng, chairman of Xiaopeng Motors, posted a message saying that he had placed an order for Xiaomi YU7 and called on Lei Jun to "delive it to me early." Lei Jun also responded quickly: "Thank you for your support, we will accelerate production and strive to deliver the car early." The interaction between the two bigwigs also warmed up the upcoming Xiaopeng G7.

Of course, Xiaomi Auto also realized the problem. On July 1, Lei Jun posted a message saying that Xiaomi YU7 will enable limited-time modification, so that users with locked orders have the opportunity to re-opt. However, even so, Xiaomi Auto's production capacity pressure is still huge. Currently, the annual production capacity of the first phase project is only 150,000 vehicles, and the SU7 has occupied a large amount of production capacity. The mass production time of the second phase project is still uncertain.

#Auto Information#